Email open rates still matter. Actually the matter more than ever. ESPs Email Service Providers think GMAIL, MSN, Yahoo, AOL etc have been tightening up their deliverability standards. No they didn’t do this to make it harder for you to email people. It’s another link in Digital Strategy 2.0. Sure you used to test emails before to get better opens and…
We’re not just witnessing a transformative era, we’re a part of it. The roles of creators and influencers have evolved to become more pivotal than ever in social and digital media. This shift didn’t occur overnight, and influencers have been a part of the media landscape for some time. They’ve transitioned from being traditional spokespeople to the dynamic…
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy than ever. Which platform now?…
Study Of The Impacts Of The Commercial Sex Industry – The Office of Crime Victims Advocacy (OCVA) is seeking a contractor to conduct a study on the impacts of the commercial sex industry on Black and African American communities in Washington, focusing on those who identify as female. The study should provide a review of…
Media Relations Support – The Barr Foundation is seeking media relations support for its Mobility grantees in Massachusetts. The primary objective is to enhance media relations capabilities among these grantees, including messaging development, media list building, press outreach, and social media guidance. The initiative aims to diversify voices in local, regional, and national news about…
Donor-advised funds (DAFs) have seen explosive growth in recent years, quickly becoming one of the most popular charitable giving tools. These tax-advantaged investment accounts have revolutionized how individuals, families, and corporations think about philanthropy. If you’ve been hearing more about DAFs and are curious about their rising prominence, look no further. Here are six compelling…
Rewilding Communications When you work in the wide-ranging advocacy space, you are bound to meet a variety of characters. Especially when you do things a little bit differently. Since founding Roots of Change in 2020, I intentionally have chosen to build connections who are challenging traditional thinking in this new era. What I love most…
It’s no secret that social media is going through turbulent times. It’s splashed all over the news headlines we see in our social feeds. Like Prince, Twitter tried to turn itself into a symbol but has thus far failed. Meta defied expectations with Threads only to see its active users plummet. Algorithms are changing and influencing what social and…
I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of how strange it was when…
3 Pillars of Organizational Digital Strategy: Strategy, Capacity, and Infrastructure.
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