Streaming live online — May 7th – 9th
Streaming live online
May 7th – 9th
All sessions are subject to change based on speaker availability or technical issues.
Brad Caldana
Founder @ Center for Digital Strategy
Eileen Pollet
Founder @ Ravenna Strategies
Garima Verma
Strategic Advisor & Consultant
Myles Bugbee
Founder @ Persuasion & Pixels
Join Brad Caldana as he discusses what’s happening across various platforms as everything continues to evolve with featured digital advertising strategists Eileen Pollet, Myles Bugbee, and Garima Verma.
Ashwath Narayanan – CEO @ Social Currant
Ellie Artone – Co-Founder & Chief Creator Officer @ Social Currant
In 2022, we saw the power of the youth vote in stopping the red wave. This year, there are 8M more Gen Z’ers registered to vote. It’s important that we explore tactics that reach them – namely social media and creators. This 30 minute session aims to give attendees an understanding of what creator work can look like, when done right and how you can leverage the tactic to reach a wider audience.
Sean Duggan
SD Media LLC, Owner
In 2022, we saw the power of the youth vote in stopping the red wave. This year, there are 8M more Gen Z’ers registered to vote. It’s important that we explore tactics that reach them – namely social media and creators. This 30 minute session aims to give attendees an understanding of what creator work can look like, when done right and how you can leverage the tactic to reach a wider audience.
Josh Klemons
Digital Storyteller/Strategist and the founder of Reverbal Communications
Throughout this session we’ll cover getting started with ads, understanding the types of campaigns available to you, building creative and audiences, understanding your analytics and more!
Learning Objectives:
Hillary Price
Partner C+K
More details to come
Mike Nellis
Founder at Quiller and Authentic Campaigns
The learning objectives are:
1) Using AI to create digital ad copy quicker and also more targeted to the audience trying to reach.
2) What information is needed to provide great digital ad copy.
During this session, Mike Nellis will lead a workshop showcasing Quiller’s newest content type – Digital Ad Copy.
Digital advertising has emerged as a pivotal avenue for engaging supporters, yet crafting compelling ad copy can be time-consuming. Harnessing the power of AI- and Quiller specifically, however, offers a solution. With AI-generated ad copy, campaigns can swiftly produce content tailored to the diverse groups they aim to engage, enabling more efficient and targeted outreach efforts.
Adriana Dakin
Co-CEO of ImaginePod &
Strategy & Partnerships Specialist at the Community Foundation of Mendocino County
You learn the mindset, strategy, and action plan to connect with your audience with your heart and with authentic trust building over time. You’ll get:
You’ll then be able to overcome Meta’s current problems targeting audiences due to changes in the data they have available. By creating your own warm audience, you can move a potential customer or donor from stranger –> to new friend –> to action taker. You’ll be warming them up step-by-step for conversion to action-taking. We’ll show you how to lead powerfully with your hook and niche audience call-out, bring them value and build trust, and move them from social media to conversations with you that can generate sales or donations.
This session will give you specific examples to create your own sequenced journey for a social impact marketing funnel. You’ll learn our 3 discoveries we’ve found from doing this work for social enterprises, foundations, and nonprofits, and see how you can cross-purpose your video ads organically in fundraising campaigns, YouTube, website landing pages, and TikTok. Our goal is to help you connect powerfully with your purpose and your audience, and help you bring in the financial resources that your cause and community urgently needs.
Objectives:
Create warm audiences that build trust and relationships, generate sales and donations through conversations, have a solid & easy to understand campaign structure to work within
Claire Kerr
Director – Care2
More details to follow
@ 2 ET / 11 AM PT
with Tudor Mihailescu Co-Founder, SoSha
Myles Bugbee
Founder, Persuasion & Pixels
Emily Patterson
Founder — Bee Measure
Love it or hate it, Google Analytics 4 is far different than the prior versions. That definitely goes for ad tracking! This session is run by the Center for Digital Strategy’s Google Analytics 4 course teacher, Emily Patterson. It explores the new features GA4 has for tracking and targeting your digital advertising. We’ll walk through a few of her favorites features: sophisticated tools for targeting your website users, reports showing how marketing channels (i.e. paid search, social media, email) combine to drive conversions, and new marketing channel groupings that better account for paid ads. Then, join us for a Q&A session about all things ad tracking.
David RochkindCEO Founder — GROUND MEDIA
Ellie Artone – Co-Founder & Chief Creator Officer @ Social Currant
Learn how to use research, strategy and creativity to unlock quantifiable persuasion in creator campaigns. We’ll discuss a real world case study related to increasing support for transgender equality, as GROUND and Social Currant share the research, data and creative that helped super-charge this complex campaign. You’ll leave with specific learnings, strategy and takeaways that can help you immediately amplify impact in your next campaign.
Myles Bugbee
Founder, Persuasion & Pixels
Harness the power of YouTube Brand Lift studies to measure and maximize the impact of your nonprofit or campaign’s video advertising efforts. This engaging webinar will provide a comprehensive overview of Brand Lift, guiding you through its setup, reporting, and analysis. We’ll also cover Meta’s free Ad Recall brand lift metric. Learn how to leverage Brand Lift insights to optimize your video campaigns, strengthen brand awareness, and ultimately drive support for your cause.
Discover how Brand Lift empowers nonprofits and campaigns:
Michael Hoffman
CEO, Gather Voices
Join Michael Hoffman, CEO of Gather Voices and a leading expert in digital marketing, for a compelling session on “Video in the Age of AI.” We will explore the trend of community-generated video content and its critical role in digital advertising success. Learn how ads featuring community-generated video not only forge deeper connections but also significantly outperform traditional marketing content, showcasing the power of authenticity in the AI-driven digital landscape. Discover the strategies that make community videos a game-changer for engagement and impact.
Brandon Forsyth
Education Team Lead – TikTok
Tom Nwachuku
Client Solutions Manager – TikTok
Come learn about marketing Non-Profits on TikTok. From scaling ROI with donations using the TikTok Donation Sticker, to an overall Non-Profit marketing strategy, this session is about digital media and meeting your audience where they already are – TikTok!
Garima Verma,
Strategic Advisor and Sr Digital Strategy
Having a strong creative strategy is critical for any organization or campaign that is looking to succeed in the digital advertising space and break through the noise. In this training, we’ll go over how you can build a creative strategy that aligns with your specific goals, important things to consider and elements you need to get clear on to set yourself and your team up for success.
