Digital Advertising Summit — 2024

Streaming live online — May 7th – 9th

  • Training, strategy, & insights to expand your digital strategy.
  • Content for everyone from beginners to experts.
  • Streaming Live and Fully Interactive Online Summit.
  • All sessions are recorded and available to stream on-demand.

Only $149

Register now!

Digital Advertising Summit — 2024

Streaming live online
May 7th – 9th

  • Training, strategy, & insights to expand your digital strategy.
  • Content for everyone from beginners to experts.
  • Streaming Live and Fully Interactive Online Summit.
  • All sessions are recorded and available to stream on-demand.

Only $149

Learn.

New tactics and strategies from leaders and experts. Get an understanding of the changes in the rapidly evolving digital advertising space.

Develop.

Your digital advertising strategy with insights and training. No matter if you are a beginner or an expert you will leave with new insights and strategy you can apply to your organization.

Connect.

With experts and others working in digital advertising for nonprofits, campaigns, and advocacy.

Sessions.

All sessions are subject to change based on speaker availability or technical issues.

Tuesday, May 7th

Panel: Digital Ads Changes and Emerging Trends

12 ET / 9 AM PT

Brad Caldana
Founder @ Center for Digital Strategy

Eileen Pollet
Founder @ Ravenna Strategies

Garima Verma
Strategic Advisor & Consultant

Myles Bugbee
Founder @ Persuasion & Pixels

Join Brad Caldana as he discusses what’s happening across various platforms as everything continues to evolve with featured digital advertising strategists Eileen Pollet, Myles Bugbee, and Garima Verma.

Leveraging The Power of Influencers

1 ET / 10 AM PT

Ashwath Narayanan – CEO @ Social Currant

Ellie Artone – Co-Founder & Chief Creator Officer @ Social Currant

In 2022, we saw the power of the youth vote in stopping the red wave. This year, there are 8M more Gen Z’ers registered to vote. It’s important that we explore tactics that reach them – namely social media and creators. This 30 minute session aims to give attendees an understanding of what creator work can look like, when done right and how you can leverage the tactic to reach a wider audience.

Leveraging Digital Audio Ads in 2024

2 ET / 11 AM PT

Sean Duggan

SD Media LLC, Owner

In 2022, we saw the power of the youth vote in stopping the red wave. This year, there are 8M more Gen Z’ers registered to vote. It’s important that we explore tactics that reach them – namely social media and creators. This 30 minute session aims to give attendees an understanding of what creator work can look like, when done right and how you can leverage the tactic to reach a wider audience.

Getting Started With Facebook Ads

3 ET / 12 PT

Josh Klemons
Digital Storyteller/Strategist and the founder of Reverbal Communications

Throughout this session we’ll cover getting started with ads, understanding the types of campaigns available to you, building creative and audiences, understanding your analytics and more!

Learning Objectives:

  • We’ll cover getting your account set up correctly
  • The difference between dark ads and boosted posts
  • Different types of audiences
  • Different types of ad objectives
  • How to track your campaign analytics

Rapid Response Moments: How to Harness the Power of Digital Ads in Real-Time

4 ET / 1 PT

Hillary Price

Partner C+K

More details to come

AI-Quiller to create digital ad copy

5 ET / 2 PT

Mike Nellis

Founder at Quiller and Authentic Campaigns

The learning objectives are:
1) Using AI to create digital ad copy quicker and also more targeted to the audience trying to reach.
2) What information is needed to provide great digital ad copy.

During this session, Mike Nellis will lead a workshop showcasing Quiller’s newest content type – Digital Ad Copy.

Digital advertising has emerged as a pivotal avenue for engaging supporters, yet crafting compelling ad copy can be time-consuming. Harnessing the power of AI- and Quiller specifically, however, offers a solution. With AI-generated ad copy, campaigns can swiftly produce content tailored to the diverse groups they aim to engage, enabling more efficient and targeted outreach efforts.

Wednesday, May 8th

Creating a Cascading Waterfall of Digital Ads for Your Funnel (for a full funnel approach with short video ads warming people up and creating a remarketing audience)

12ET / 9am PT

Adriana Dakin
Co-CEO of ImaginePod &
Strategy & Partnerships Specialist at the Community Foundation of Mendocino County

You learn the mindset, strategy, and action plan to connect with your audience with your heart and with authentic trust building over time. You’ll get:

  • A script template to follow in your video ads
  • A 4-part structure to turn chaos into order easily
  • A content flywheel to plan and track your success, and
  • Access to an over-the-shoulder 1:1 hands-on session for cold + warm stack audience set up in Meta in a “cascading waterfall” structure.

You’ll then be able to overcome Meta’s current problems targeting audiences due to changes in the data they have available. By creating your own warm audience, you can move a potential customer or donor from stranger –> to new friend –> to action taker. You’ll be warming them up step-by-step for conversion to action-taking. We’ll show you how to lead powerfully with your hook and niche audience call-out, bring them value and build trust, and move them from social media to conversations with you that can generate sales or donations.

This session will give you specific examples to create your own sequenced journey for a social impact marketing funnel. You’ll learn our 3 discoveries we’ve found from doing this work for social enterprises, foundations, and nonprofits, and see how you can cross-purpose your video ads organically in fundraising campaigns, YouTube, website landing pages, and TikTok. Our goal is to help you connect powerfully with your purpose and your audience, and help you bring in the financial resources that your cause and community urgently needs.

Objectives:

Create warm audiences that build trust and relationships, generate sales and donations through conversations, have a solid & easy to understand campaign structure to work within

Consent-based email and mobile acquisition using Care2

1 ET / 10 am PT

Claire Kerr
Director – Care2

More details to follow

Maximizing Ad Conversions with Organic Social Media Reach

@ 2 ET / 11 AM PT

with Tudor Mihailescu Co-Founder, SoSha

Myles Bugbee
Founder, Persuasion & Pixels

What’s new with ad tracking and targeting in Google Analytics 4

3 ET / 12 PT

Emily Patterson

Founder — Bee Measure

Love it or hate it, Google Analytics 4 is far different than the prior versions. That definitely goes for ad tracking! This session is run by the Center for Digital Strategy’s Google Analytics 4 course teacher, Emily Patterson. It explores the new features GA4 has for tracking and targeting your digital advertising. We’ll walk through a few of her favorites features: sophisticated tools for targeting your website users, reports showing how marketing channels (i.e. paid search, social media, email) combine to drive conversions, and new marketing channel groupings that better account for paid ads. Then, join us for a Q&A session about all things ad tracking.

Amplify Impact: Creator Campaigns that Change Minds, Win Allies and Deliver More Than Engagement

4 ET / 1 PT

David RochkindCEO Founder — GROUND MEDIA

Ellie Artone – Co-Founder & Chief Creator Officer @ Social Currant

Learn how to use research, strategy and creativity to unlock quantifiable persuasion in creator campaigns. We’ll discuss a real world case study related to increasing support for transgender equality, as GROUND and Social Currant share the research, data and creative that helped super-charge this complex campaign. You’ll leave with specific learnings, strategy and takeaways that can help you immediately amplify impact in your next campaign.

Thursday, May 9th

Elevate Your Cause with Brand Lift

12 ET / 9am PT

Myles Bugbee
Founder, Persuasion & Pixels

Harness the power of YouTube Brand Lift studies to measure and maximize the impact of your nonprofit or campaign’s video advertising efforts. This engaging webinar will provide a comprehensive overview of Brand Lift, guiding you through its setup, reporting, and analysis. We’ll also cover Meta’s free Ad Recall brand lift metric. Learn how to leverage Brand Lift insights to optimize your video campaigns, strengthen brand awareness, and ultimately drive support for your cause.

Discover how Brand Lift empowers nonprofits and campaigns:

  • Quantify Impact: Go beyond views and clicks to understand how your video ads influence audience perception and drive key brand metrics.
  • Optimize Campaigns: Gain actionable insights to refine your targeting, messaging, and creative strategies for optimal results.
  • Maximize Efficiency: Allocate resources effectively by understanding the cost-effectiveness of your video campaigns in achieving brand lift.
  • Demonstrate Success: Showcase the impact of your video advertising efforts with concrete data to stakeholders and donors.

Video Ads in the Age of AI

1 ET / 10am PT

Michael Hoffman
CEO, Gather Voices

Join Michael Hoffman, CEO of Gather Voices and a leading expert in digital marketing, for a compelling session on “Video in the Age of AI.” We will explore the trend of community-generated video content and its critical role in digital advertising success. Learn how ads featuring community-generated video not only forge deeper connections but also significantly outperform traditional marketing content, showcasing the power of authenticity in the AI-driven digital landscape. Discover the strategies that make community videos a game-changer for engagement and impact.

TikTok Ads for Nonprofits and Social Impact

2 ET / 11 AM PT

Brandon Forsyth
Education Team Lead – TikTok

Tom Nwachuku
Client Solutions Manager – TikTok

Come learn about marketing Non-Profits on TikTok. From scaling ROI with donations using the TikTok Donation Sticker, to an overall Non-Profit marketing strategy, this session is about digital media and meeting your audience where they already are – TikTok!

How to Approach Creative Strategy for Digital Ads

3 ET / 12 PT

Garima Verma,
Strategic Advisor and Sr Digital Strategy

Having a strong creative strategy is critical for any organization or campaign that is looking to succeed in the digital advertising space and break through the noise. In this training, we’ll go over how you can build a creative strategy that aligns with your specific goals, important things to consider and elements you need to get clear on to set yourself and your team up for success.

Sponsors.

The Digital Advertising summit is only made possible because of these fabulous sponsors. You’ll have a chance to connect with them and learn more about how they can impact your digital advertising strategy.

Become a partner or sponsor of this summit.

REGISTER

FAQ.

Yes, to make the event as accessible as possible we offer our summits completely online so people can join from anywhere in the world. 

Yes, all sessions will be recorded. You will receive a login for https://centerfordigitalstrategy.com after the event to access all recordings and resources.

Yes! This event will be rich with chances to connect attendees, sponsors, and speakers.

You can pay above with a credit card. If you need to pay with an online check please email: [email protected]

Yes, we offer scholarships for individuals and organizations who need them. Please use this form: https://centerfordigitalstrategy.com/scholarship

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Brought to you by the Center for Digital Strategy