Creators or Influencers… There is a difference, and it matters to your organization or campaign.

We’re not just witnessing a transformative era, we’re a part of it. The roles of creators and influencers have evolved to become more pivotal than ever in social and digital media. This shift didn’t occur overnight, and influencers have been a part of the media landscape for some time. They’ve transitioned from being traditional spokespeople to the dynamic […]
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0

Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy than ever. Which platform now? […]