TRAINING & STRATEGY COHORT

Recruiting Your Own Micro-Influencers and Advocate Supporters

Perfect for nonprofits, advocacy organizations, and political campaigns.

  • 4 90-minute Live Strategy Sessions
  • Cohort based learning and community
  • Real social media reach with a strategic plan.
  • Understand metrics & measuring success.
  • Essential planning and program execution resources.
  • Learn how to integrate creators into your campaigns.
  • Learn how to integrate Micro-Influencers and Advocate Supporters into your campaigns.
  • Live course sessions with on-demand recordings.

Your Instructors

Beth Becker

– Founder at Becker Digital Strategies / Host of Digital Organizing Bootcamp

Brad Caldana

– Founder of Center for Digital Strategy / Author of The Digital Plan

Build your strategic program now!

$399

Winning the narrative and driving engagement on social media is harder than ever. Gaining traction for your organization’s message is becoming harder in a crowded social space. Getting any meaningful organic engagement on most Facebook pages is a thing of the past.

But all is not lost. Many organizations are getting real and making an impact by engaging their Micro-Influencers and Advocate Supporters. Your organization likely has hundreds or thousands of people who want to help you spread your message.

This Training and Strategy Cohort will help you understand how to build an Amplification and Engagement Program of Micro-Influencers and Advocate Supporters. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program through this cohort.



We’ll cover:

  • A strategic view of how Micro-Influencers and Advocate Supporters Programs make an impact
  • Essential strategy and resources for recruitment
  • Metrics and measuring success for your program
  • How to deploy content for engagement to your Micro-Influencers and Advocate Supporters
  • And much more
  • A strategic view of how Micro-Influencers and Advocate Supporters Programs make an impact
  • Essential strategy and resources for recruitment
  • Metrics and measuring success for your program
  • How to deploy content for engagement to your Micro-Influencers and Advocate Supporters
  • And Much More

Sessions will be 90 minutes at 4 ET / 1 PT on Monthly starting in April
Course Dates: Tuesday April 23rd @ 4 ET / 1 PT — Tuesday May 14th @ 4 ET / 1 PT — Tuesday June 18th @ 4 ET / 1 PT — Tuesday July 16th @ 4 ET / 1 PT

Session 1: Strategic planning for your Micro-Influencers and Advocate Supporters Program

In our first session, we’ll get into the essential strategies that drive impact. 

  • Aligning Organizational Goals and Strategy to Your Program
  • Examples of programs that work
  • Planning Template
  • Setting organizational goals
  • Identifying likely supporters
  • Planning Recruitment

You’ll have a month to work with your organization and share with other cohort members and your expert instructors. 

Session 2: Recruitment Content Creation and Calendering

In our second session, we’ll dig into the content you need to build your community of Micro-Influencers and Advocate Supporters. With core content like:

  • Landing Page Resources
  • Engagement Tools
  • Emails
  • SMS

You’ll have a month to work with your organization and share with your content for feedback from cohort members and your expert instructors. 

Session 3: Engagement Content Creation

In the third section, we’ll focus on understanding how to create and deploy the actual content you want to send to your community of Micro-Influencers and Advocate Supporters. You’ll be ready with resources and a strategic view of how to deploy content and track impacts.

  • Engagement Copy
  • Email
  • Social
  • Landing Pages
  • SMS

You’ll have a month to work with your organization and share your content for feedback from cohort members and your expert instructors.

Session 4: Conversions and Review

For the final session, we’ll talk conversions and programmatic tracking. Together we’ll all share best practices learned from the cohort.

It’s a chance to refine your live program.

A training and strategy cohort designed for you…

This cohort, Recruiting Your Own Micro-Influencers and Advocate Supporters, is ready to help people like you make a bigger impact.

Already working with social ambassadors, amplifiers, micro-influencers, or advocate supporters for your organization or campaign?

This course will level up your strategy, help you get more effective, expand your impact, and help you move organizational goals.

New to working with influencers, social ambassadors, and amplifiers?

This course covers the core essentials of developing and deploying impact-driven Micro-Influencers and Advocate Supporters program.

Not sure if a Micro-Influencers and Advocate Supporters program would help your organization?

If your organization needs to spread message, reach people for engagement, wants to leverage supporters for fundraising, or reach a wider audience for any goal. Then you’ll be able to understand how a program like this will help you reach your goals.

Managing a Creator Campaign for Social Impact

Brad Caldana

Brad Caldana is the Founder of the Center for Digital Strategy and author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” His work has supported the direct digital strategy and impact of thousands of organizations and campaigns.

For two decades Brad has been designing and leading strategic digital training for nonprofit and political organizations of all sizes around the globe. His work is at the forefront of organizational digital strategy that drives engagement, shapes narrative, and scales impact.

Working hands-on in roles like President Obama’s 2012 Digital Training Director, Digital Strategist, Director, Head of Engagement, and more supporting digital-centered change.

Beth Becker

More Details

Frequently Asked Question

Nope – this is about supporter engagement, strategic targeting, and developing content campaigns. It helps to have social media experience but you’ll have time to understand to explore that strategy between sessions.

Yes, all sessions will be recorded and available on-demand after the sessions. But for the most engaged experience, we recommend you set your calendar for the live cohort sessions.

Sessions will be live and interactive via Zoom meetings. All sessions will then be hosted on this website with resources and ways to connect with the cohort.

Training & Strategy Cohort: Recruiting Your Own Micro-Influencers and Advocate Supporters

Let’s take the next step and get you enrolled in this cohort to launch your work to the next level.

Discount Offers

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You can avail undermentioned discount amounts

Get -$15.00 discount

Conditions to be met:

i. If Product in Cart equal to Social Media Strategy Summit — 2024
ii. If Product in Cart equal to Digital Engagement and Organizing Summit — 2024