We’re not just witnessing a transformative era, we’re a part of it. The roles of creators and influencers have evolved to become more pivotal than ever in social and digital media. This shift didn’t occur overnight, and influencers have been a part of the media landscape for some time. They’ve transitioned from being traditional spokespeople to the dynamic […]
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy than ever. Which platform now? […]
Rewilding Communications When you work in the wide-ranging advocacy space, you are bound to meet a variety of characters. Especially when you do things a little bit differently. Since founding Roots of Change in 2020, I intentionally have chosen to build connections who are challenging traditional thinking in this new era. What I love most […]
It’s no secret that social media is going through turbulent times. It’s splashed all over the news headlines we see in our social feeds. Like Prince, Twitter tried to turn itself into a symbol but has thus far failed. Meta defied expectations with Threads only to see its active users plummet. Algorithms are changing and influencing what social and […]
I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of how strange it was when […]
3 Pillars of Organizational Digital Strategy: Strategy, Capacity, and Infrastructure.
With the Digital Advertising Summit, just a week away here are a few key thoughts and tips on great digital advertising for nonprofits and social impact orgs. This space is rapidly evolving and there are some central elements that always matter and new items to learn. Influencers and creators matter. We have certainly crossed into […]
The following is an except for a newsletter called Free Digital Tools, which shares two free digital tools every two weeks. Learn more and subscribe to get future issues in your inbox at freetools.digital. Free Digital Tools is run by Josh Klemons, a Digital Storyteller/Strategist and the founder of Reverbal Communications, who help progressive campaigns, […]
Welcome to Mastadon. Get an overview of what Mastodon is. We know that it can be tricky to make sense of what exactly Mastadon is and how to migrate from Twitter to Mastodon. In this video, we’ll cover a number of core items. First a little mourning of the loss of the Twitter community that […]
When I first wrote “The Digital Plan” I called the Digital Engagement Cycle the “The Digital Planning Engagement Cycle” as a clever use of the title. But to simplify things since we’ve updated to just The Digital Engagement Cycle. Here is a text breakdown and a video explainer. The Digital Engagement Cycle is critical to […]
