Creators or Influencers… There is a difference, and it matters to your organization or campaign.

We’re not just witnessing a transformative era, we’re a part of it. The roles of creators and influencers have evolved to become more pivotal than ever in social and digital media. This shift didn’t occur overnight, and influencers have been a part of the media landscape for some time. They’ve transitioned from being traditional spokespeople to the dynamic […]

Navigating Movement Building in an Uncertain Social Media Future

It’s no secret that social media is going through turbulent times. It’s splashed all over the news headlines we see in our social feeds. Like Prince, Twitter tried to turn itself into a symbol but has thus far failed. Meta defied expectations with Threads only to see its active users plummet. Algorithms are changing and influencing what social and […]