While digital strategy, engagement, and technology continue to pose challenges for most organizations, embracing an innovation mindset can equip your organization not just to survive but to thrive in the new AI era, unlocking new opportunities and driving growth. TLDR: An Innovation mindset isn’t about constantly trying to innovate and
When it comes to digital, I’ve long asked one question: How do we move the needle in ways that truly empower nonprofits and advocacy organizations? For years, I’ve worked with organizations on digital strategy—mapping supporter journeys, optimizing campaigns, and training teams. But lately, I’ve been rethinking the frameworks we rely
So many people are still trying to make sense of the 2024 election. You could argue that Kamala’s messaging and the targeting of that message were off. From a traditional political campaign perspective, it was an excellently run political campaign. The campaign had a robust field, communications, and digital strategy,
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy
I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of
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