Creators or Influencers… There is a difference, and it matters to your organization or campaign.

We’re not just witnessing a transformative era, we’re a part of it. The roles of creators and influencers have evolved to become more pivotal than ever in social and digital media. This shift didn’t occur overnight, and influencers have been a part of the media landscape for some time. They’ve transitioned from being traditional spokespeople to the dynamic […]
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0

Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy than ever. Which platform now? […]
Letting Go of Brainstorms and shifting to Creative and Strategic Planning.

I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of how strange it was when […]