Your Instructor
Emily Patterson
Founder — Bee Measure, an agency that helps clients use data to create more effective web content.
Experienced in helping organizations of all sizes stragecially use Google Analytics.
$399
This 6-session course will give you practical experience using GA4’s new metrics, features, and reports. This isn’t another boring software training filled with technical-speak and corporate examples. This training is specifically for nonprofit communications, fundraising, and digital staff. That means you’ll get hands-on experience with scenarios relevant to your work.
The new Google Analytics 4 looks and tracks your website in a totally different way. If you were a regular user of the previous GA, you may be baffled by the new interface and metrics. Where did the bounce rate go? What are events? This hands-on training will teach you everything you need to understand GA4.
Get practice finding the data you need and turning metrics into better web content, more effective marketing, and better reporting. Then, immediately apply what you learn to your work. After this course, you may even prefer GA4 to the old version!
Sessions will be at 3 ET / noon PT on Tuesday and Thursday.
Starting Tuesday March 12, Thursday March 14, Tuesday March 19, Thursday March 21, Tuesday March 26 and ending Thursday March 28th.
GA4 is very different from Universal Analytics. But how? This first session covers what’s new in GA4 and provides expert advice on configuring your new property, so it correctly tracks and stores your data.
GA4 tracks websites in a totally new way. In this session, we will review the new metrics and terminology, so you can feel confident in your reports.
Google overhauled the interface for GA4. Here’s how to navigate it and find your favorite reports from the old Google Analytics. Then, use filters to analyze your website audience.
Google Analytics is an excellent tool to track how your promotional work, such as paid search or social media ads, results in new supporters or donors. This session covers GA4’s new advertising attribution reports and how to use UTM tagging.
In this session, we explore the more advanced features of GA4. Learn how to build a custom report, so you can pull metrics that aren’t available in the standard interface.
The final session is an introduction to Google Tag Manager. If you want to track the actions users take on your site, such as subscribing to email or signing a petition, you will need another program called Google Tag Manager. Learn how to set up and get started with GTM.
This course will support you in getting into the advanced GA4 strategy with deeper insights into strategic items like new reports and GTM.
This course covers the essentials as well. You’ll get your foundation set and introduce you to more complex topics.
You will get the strategic insights to make better decisions with your external partners. This will help you understand the insights and reports you should be getting out of GA4 and your reports.
Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective web content, social media outreach and digital marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to help nonprofits and government agencies. Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.
Yes, all sessions will be recorded and available on-demand after the sessions. But for the most engaged experience, we recommend you set your calendar for this course.
This course is going to cover the complete GA4 essentials. From making sure you understand the basics to deeper strategy and reporting. A basic knowledge of online analytics like prior Google Analytics will help but all are welcome.
Sessions will be live and interactive via Zoom meetings. All sessions will then be hosted on this website with resources for you to acces later.
We offer full and partial for all of our courses and events. Please use this form: https://centerfordigitalstrategy.com/scholarship/
Let’s take the next step and get you enrolled in this 6 session course with open office hours to launch your work to the next level.
