Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns.
I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.
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Digital Strategy Award Winners for 2023
What an amazing cohort of entries for this year highlighting work done in 2022. Submissions covered local, national, and international nonprofits. And entries for local and state political campaigns. We appreciate the work of every organization in these spaces and here are the winners. In the coming weeks, we’ll be highlighting images and videos from…
Email Open Rates Matter, Don’t be the nicest of the assholes.
Email open rates still matter. Actually the matter more than ever. ESPs Email Service Providers think GMAIL, MSN, Yahoo, AOL etc have been tightening up their deliverability standards. No they didn’t do this to make it harder for you to email people. It’s another link in Digital Strategy 2.0. Sure you used to test emails before to get better opens and…