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Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy than ever. Which platform now?…
Becoming an affiliate
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Letting Go of Brainstorms and shifting to Creative and Strategic Planning.
I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of how strange it was when…
3 Pillars of Organizational Digital Strategy — Overcoming Barriers and Supercharging Your Organization
3 Pillars of Organizational Digital Strategy: Strategy, Capacity, and Infrastructure.
Digital Advertising Trends you need to be considering for social impact
With the Digital Advertising Summit, just a week away here are a few key thoughts and tips on great digital advertising for nonprofits and social impact orgs. This space is rapidly evolving and there are some central elements that always matter and new items to learn. Influencers and creators matter. We have certainly crossed into…
Digital Strategy Award Winners for 2023
What an amazing cohort of entries for this year highlighting work done in 2022. Submissions covered local, national, and international nonprofits. And entries for local and state political campaigns. We appreciate the work of every organization in these spaces and here are the winners. In the coming weeks, we’ll be highlighting images and videos from…
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Discussion: Get Ready for GA4 — Google Analytics 4
Watch the recording of this discussion with Emily Patterson of Bee Measure as we talk about what is coming with GA4 of Google Analytics 4 and the course she is offering called: Discussion: Get Ready for GA4 — Google Analytics 4 If you have more questions you can always email us using the email button…
What is Mastodon
Welcome to Mastadon. Get an overview of what Mastodon is. We know that it can be tricky to make sense of what exactly Mastadon is and how to migrate from Twitter to Mastodon. In this video, we’ll cover a number of core items. First a little mourning of the loss of the Twitter community that…
Digital Engagement Cycle
When I first wrote “The Digital Plan” I called the Digital Engagement Cycle the “The Digital Planning Engagement Cycle” as a clever use of the title. But to simplify things since we’ve updated to just The Digital Engagement Cycle. Here is a text breakdown and a video explainer. The Digital Engagement Cycle is critical to…
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