Email Open Rates Matter, Don’t be the nicest of the assholes.
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Email Open Rates Matter, Don’t be the nicest of the assholes.

Email open rates still matter. Actually the matter more than ever. ESPs Email Service Providers think GMAIL, MSN, Yahoo, AOL etc have been tightening up their deliverability standards. No they didn’t do this to make it harder for you to email people.  It’s another link in Digital Strategy 2.0. Sure you used to test emails before to get better opens and…

Letting Go of Brainstorms and shifting to Creative and Strategic Planning. 
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Letting Go of Brainstorms and shifting to Creative and Strategic Planning. 

I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of how strange it was when…

Digital Strategy Award Winners for 2023
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Digital Strategy Award Winners for 2023

What an amazing cohort of entries for this year highlighting work done in 2022. Submissions covered local, national, and international nonprofits. And entries for local and state political campaigns. We appreciate the work of every organization in these spaces and here are the winners. In the coming weeks, we’ll be highlighting images and videos from…

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