So many people are still trying to make sense of the 2024 election. You could argue that Kamala’s messaging and the targeting of that message were off. From a traditional political campaign perspective, it was an excellently run political campaign. The campaign had a robust field, communications, and digital strategy, combining tested campaign methods with…
We’re not just witnessing a transformative era, we’re a part of it. The roles of creators and influencers have evolved to become more pivotal than ever in social and digital media. This shift didn’t occur overnight, and influencers have been a part of the media landscape for some time. They’ve transitioned from being traditional spokespeople to the dynamic…
Digital Strategy for Nonprofits, Advocacy, and Political Campaigns 2.0 We’ve reached a point where consistent digital playbooks of the last decade are broken. Across the board, I see people grappling with significant pieces of digital programs. Email deliverability and engagement are down for many orgs. Social media feels more unwieldy than ever. Which platform now?…
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I, and probably you, have believed deeply in the power of brainstorms. I believed so much that I made it part of the initial loop of the Digital Engagement Cycle. The core Brainstorming and Planning to get your digital strategy going. But it’s always been hard to let go of how strange it was when…
3 Pillars of Organizational Digital Strategy: Strategy, Capacity, and Infrastructure.
With the Digital Advertising Summit, just a week away here are a few key thoughts and tips on great digital advertising for nonprofits and social impact orgs. This space is rapidly evolving and there are some central elements that always matter and new items to learn. Influencers and creators matter. We have certainly crossed into…
What an amazing cohort of entries for this year highlighting work done in 2022. Submissions covered local, national, and international nonprofits. And entries for local and state political campaigns. We appreciate the work of every organization in these spaces and here are the winners. In the coming weeks, we’ll be highlighting images and videos from…
Watch the recording of this discussion with Emily Patterson of Bee Measure as we talk about what is coming with GA4 of Google Analytics 4 and the course she is offering called: Discussion: Get Ready for GA4 — Google Analytics 4 If you have more questions you can always email us using the email button…
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