Fundamentals of Digital Strategy Nonprofits, Advocacy, and Campaigns 2.0
$399.00
Description
Get access to a big 6-lesson course.
Lesson #1 Strategic Digital Planning Frameworks
Topics
- Digital Strategy Welcome
- Digital Advocacy FrameworkÂ
- Fundraising
- Engaging
- Advocating
- Digital Engagement Cycle
- Aligning Framework, Cycle, and introducing 3 Pillars
Lesson #2 Digital Advocacy Framework
The Digital Advocacy Framework applies to various organizations and goals, such as fundraising, advocacy, engagement, and marketing.
Topics
- Goals
- Targets
- Audiences
- Tactic
Lesson #3 3 Pillars of Organizational Digital Strategy
Topics
- Strategy
- Capacity
- Infrastructure
Lesson #4 Core Tactics and Channels
Breaking down digital strategic thinking for core tactics, infrastructure, and channels.
Topics
- Websites
- Site Content
- Text Message
- Social Media
- Graphic Design
- Video
- Creators & Influencers
- Digital Ads
- Digital Engagement
- Digital Mobilization
- Digital Organizing
- AI, Analytics, and tools
Lesson #5 Budgets and Resources
- Staff and Capacity
- Resources and Infrastructure
- Project Budget
- Broader Budget
Lesson #6 Strategic Digital Planning Template
- Project Planning Grid
- Planing by tactic and channel
- Budget, Resources, Calendar
- Web Dev, Email, Text, Creators and Influencers
- Site Content, Graphic Design, Video, Social Media,
- Digital Ads, Digital Organizing, Tools
Topics
- Digital Strategy Welcome
- Digital Advocacy FrameworkÂ
- Fundraising
- Engaging
- Advocating
- Digital Engagement Cycle
- Aligning Framework, Cycle, and introducing 3 Pillars
Lesson #2 Digital Advocacy Framework
The Digital Advocacy Framework applies to various organizations and goals, such as fundraising, advocacy, engagement, and marketing.
Topics
- Goals
- Targets
- Audiences
- Tactic
Lesson #3 the 3 Pillars of Organizational Digital Strategy
Topics
- Strategy
- Capacity
- Infrastructure
Lesson #4 Core Tactics and Channels
Breaking down digital strategic thinking for core tactics, infrastructure, and channels.
Topics
- Websites
- Site Content
- Text Message
- Social Media
- Graphic Design
- Video
- Creators & Influencers
- Digital Ads
- Digital Engagement
- Digital Mobilization
- Digital Organizing
- AI, Analytics, and tools
Lesson #5 Budgets and Resources
- Staff and Capacity
- Resources and Infrastructure
- Project Budget
- Broader Budget
Lesson #6 Strategic Digital Planning Template
- Project Planning Grid
- Planing by tactic and channel
- Budget, Resources, Calendar
- Web Dev, Email, Text, Creators and Influencers
- Site Content, Graphic Design, Video, Social Media,
- Digital Ads, Digital Organizing, Tools