April 30th - May 2nd
Email Strategy Summit
3 days of the latest Email Strategy for nonprofits, advocacy, and social impact organizations.
- Training, strategy, & insights to expand your email strategy.
- Streaming Live and Fully Interactive Online Summit.
- All sessions are recorded and available to stream on-demand.
Email Strategy for Nonprofits and Advocacy
Make a Bigger Impact & Meet Goals
Email continues to deliver the most significant impact for most organizations and is still evolving. Deliverability, engagement trends, and tools continue to emerge and evolve. AI is already transforming results for forward-thinking organizations.
Whether you’re a beginner or an expert, you’ll leave with actionable strategies to immediately improve your email performance. Connect with industry experts and peers working in email strategy for nonprofits, campaigns, and advocacy organizations.
What You’ll Take Away:
* Proven techniques to increase open rates and engagement.
* Templates and frameworks to craft more compelling fundraising appeals.
* Insights and processes to segment your list for maximum engagement
* Strategies to maintain deliverability in an increasingly complex environment
No matter your role, you’ll find applicable content:
Strategic insights for Digital Directors and Email Managers to optimize every campaign
Practical fundraising tactics that raised millions for organizations like yours
Foundation-building content for those new to email campaigning
Communication strategies to cut through noise as traditional media continues to evolve
Interactive Learning Experience:
Participate in hands-on workshops, collaborative sessions, and direct Q&A with expert practitioners who’ve helped organizations raise more money and mobilize more supporters.
Email Strategy for Nonprofits and Advocacy
Make a Bigger Impact & Meet Goals
Email continues to deliver the most significant impact for most organizations and is still evolving. Deliverability, engagement trends, and tools continue to emerge and evolve. AI is already transforming results for forward-thinking organizations.
Whether you’re a beginner or an expert, you’ll leave with actionable strategies to immediately improve your email performance. Connect with industry experts and peers working in email strategy for nonprofits, campaigns, and advocacy organizations.
What You’ll Take Away:
* Proven techniques to increase open rates and engagement.
* Templates and frameworks to craft more compelling fundraising appeals.
* Insights and processes to segment your list for maximum engagement
* Strategies to maintain deliverability in an increasingly complex environment
No matter your role, you’ll find applicable content:
Strategic insights for Digital Directors and Email Managers to optimize every campaign
Practical fundraising tactics that raised millions for organizations like yours
Foundation-building content for those new to email campaigning
Communication strategies to cut through noise as traditional media continues to evolve
Interactive Learning Experience:
Participate in hands-on workshops, collaborative sessions, and direct Q&A with expert practitioners who’ve helped organizations raise more money and mobilize more supporters.
Email Strategy Summit Sessions
The Summit kicks off at 1pm ET / 10am PT on Thursday April 30th
Sessions are typically 30-60 minutes
Most sessions occur 12 ET/ 9amPT and 5 ET / 2PT
All sessions are subject to change.
Wednesday April 30th
Email Production Template for a Super-Fast Build
- What does an optimized production template look like?
- What should it include?
- How can it be used?
More Info
We’ll learn about building a production template for your campaign system, making it easy for campaigners to put together campaigns and load them as quickly as possible – or hand them off to a campaign production specialist.
Jordan Krueger
CEO & Founder @ CampaignHelp
Deliverability in 2025: Getting your emails into inboxes and our of spam folders
- What is deliverability?
- How can I keep my list engaged with me?
- How do I fix my deliverability problems?
More Info
Do you find a lot of emails end up in spam? Are your open rates suddenly tanking? Do you want to avoid these issues altogether? You’ll need to learn about deliverability! By the end of this training, you will know the best delivery practices to protect your email program and help your emails end up in inboxes and avoid spam folders. You’ll also learn how to improve your deliverability and reputation if it’s taken a hit.
Obed Ventura
Senior Partnership Success Specialist @ Action Network
Digital Fundraising 201: Email Fundraising
- Understand and identify the components of an awesome fundraising email.
- Feel confident writing your own email with digital fundraising best practices.
- Supercharge your understanding of the Theory of Change formula.
More Info
Ready to supercharge your email fundraising skills? Explore what makes an effective fundraising email and how ActBlue can serve as your digital fundraising resource. End the session with a new fundraising email you can use within your current fundraising plan!
Camryn Hicks
Training Outreach Manager @ ActBlue
Thursday May 1st
Using Ads to Grow Your List - Do They Still Work?
- Insight into when you should use ads to grow you support list
- Benchmarks for acquisition ads
- Tips for writing ad copy that gets a low cost per name
More Info
Using several recent case studies from nonprofit, political, and labor unions, we will share some tips for running ads to grow your email list. We will explore what is currently working and when it’s a tactic that still makes sense to use. We’ll also review benchmark metrics so you can assess your own acquisition ad program.
Eileen Pollet
Founder @ Ravenna Strategies
Chloe Comstock
Sr Digital Strategist @ Ravenna Strategies
You're Writing Your Emails Wrong
- We'll talk about writing emails people want to open and read.
- We'll talk about the importance of a content calendar.
- And we'll talk about good email structure.
More Info
Email can serve as the bedrock of a campaign for grassroots fundraising, organization and communication efforts. But so many organizations struggle to write emails that “work.” Throughout this session we’ll cover email best practices, common mistakes to avoid and a whole lot more.
Josh Klemons
Digital Storyteller/Strategist @ Reverbal Communications
AI Email Power Hour – How to be Fast, On-Brand, and Sound like a Human
- How to nail style and substance with RAG
- How to deepen strategy with AI versioning
- How to use Mini Change Agents/miniGPTs to streamline the drafting of emails
More Info
AI emails shouldn’t “sound like AI” and this session will guide you down the path to email excellence. We’ll cover three essential concepts:
– using Retrieval Augmented Generation (RAG) to match your organization’s style and substance
– versioning techniques for targeting segments and A/B testing
– using Mini Change Agents (and/or miniGPTs) to accelerate ongoing email work
Aram Fischer
CEO & Cofounder @ Change Agent AI
Deep and Nerdy Email - Deep dives into the technical world of email.
- We'll talk about writing emails people want to open and read.
- We'll talk about the importance of a content calendar.
- And we'll talk about good email structure.
More Info
More details coming-
Deep dives into SPF, DMARC, DKIM, Apple phantom opens, etc
Benjamin Childers
Founder & CEO @ Stratovation Partners
Gwynne Dixon
DevOps Engineer (Email Systems Specialist) @ Engaging Networks
Friday May 2nd
How to Raise More with Email
- The key principles of effective nonprofit email marketing
- How to use data for personalized donor engagement
- Strategies to create emails that inspire action
More Info
Are you sitting on a goldmine of untapped fundraising potential? In this power-packed 60-minute webinar, discover how to transform your nonprofit’s email strategy from an afterthought into your most powerful revenue generator. Email marketing consistently delivers the highest ROI of any digital channel—returning an average of $36 for every $1 spent—yet most organizations barely scratch the surface of its capabilities. Join nonprofit email marketing specialist Katelyn Baughan as she reveals the strategic frameworks, personalization techniques, and automation secrets that have helped organizations like Amnesty International and UNHCR maximize their digital fundraising. You’ll walk away with actionable strategies to immediately boost engagement, inspire more generous giving, and create meaningful connections with your supporters. Don’t let another day pass leaving money on the table—your email list isn’t just a database, it’s your most valuable fundraising asset waiting to be activated.
In this 60-minute power session, you’ll discover:
✅ The key principles of effective nonprofit email marketing
✅ How to use data for personalized donor engagement
✅ Strategies to create emails that inspire action
✅ Tools and techniques to automate and optimize campaigns
✅ Tips for measuring and improving success
Your email list isn’t just a database—it’s your most valuable fundraising asset waiting to be activated.
Katelyn Baughan
Nonprofit Email Marketing Manager
Reviving the Dead: How to Successfully Reactivate Dormant Email Lists Without Destroying Your Sender Reputation
- Master the "rolling start" technique to gradually reactivate large lists without triggering spam filters or damaging your domain reputation
- Implement critical technical requirements including DKIM, SPF, and DMARC authentication to ensure maximum deliverability across all email providers
- Develop a data-driven approach to list hygiene, including when to remove non-engagers and how to use engagement metrics to optimize future campaigns
More Info
Sitting on a large email list that hasn’t been contacted in months (or years)? Before you hit “send all,” stop! Improper reactivation can permanently damage your domain reputation and land you in spam folders forever. In this tactical session, we’ll walk through a proven, step-by-step approach to safely wake up dormant email lists while maintaining deliverability. You’ll learn the technical setup requirements, strategic sending patterns, and monitoring techniques that ensure your messages reach inboxes, not spam folders. Whether you’re managing a list of 1,000 or 100,000 subscribers, these battle-tested strategies will help you rebuild engagement without sacrificing your sender reputation.
Tareq Alani
Co-Founder @ Chorus AI
Email Strategy with Gen AI – Personalization at Scale
- Learn how AI-powered email strategies can provide hyper-personalized content at scale.
- Understand how to automate email creation while maintaining authenticity and relevance.
- Discover how to track and optimize email performance using data-driven insights from AI tools like Quiller.
More Info
Email remains one of the most powerful tools for advocacy and nonprofit organizations. In this session, we’ll explore how Gen AI platforms like Quiller can transform email strategies by enabling hyper-personalization at scale. By using AI to analyze supporter data and craft tailored messages in real-time, nonprofits can deliver more relevant and impactful communications, driving higher engagement and action. This session will show how AI can help streamline your email outreach while maintaining the human touch that resonates with supporters.
Zack Doherty
Chief of Staff @ Quiller
Sponsors
FAQs
Is the event online?
Yes, to make the event as accessible as possible we offer our summits completely online so people can join from anywhere in the world.
Will sessions be recorded?
Yes, all sessions will be recorded and available immediately after the session. We will edit the recordings for a better playback for you when possible.
Will we be able to connect with others?
Yes! This event will give attendees, sponsors, and speakers the chance to connect. The live sessions and chat are all held inside of our new community site.
What type of payment methods do you accept?
You can pay with a credit card using the register link.
If you need to pay with an online check or invoice please email: [email protected]
Do you offer scholarships?
Yes, we offer scholarships for individuals and organizations who need them. Please use this form: https://centerfordigitalstrategy.com/scholarship
Why isn't it free?
I’ve seen free summits for nonprofits. Why isn’t this one free?
The majority of free summits and conferences make the attendees the commodity. What you end up with is a sponsor-centered event.
We have done away with attendee data sharing and are working to create more authentic connections between sponsors and attendees.
Will the schedule or content change?
Like any live event, the content and schedules are subject to change because the speakers are humans, and technology will always be complicated.
Hosted by the Center for Digital Strategy
