Fundamentals of Digital Strategy Nonprofits, Advocacy, and Campaigns 2.0

Get a solid foundation in Digital Strategy for Nonprofits, Advocacy, and Campaigns. This is a full course designed to help you get a foundational framework for digital strategy.
Too many organizations and digital managers are working from project to project without a unified digital strategy. This course will help you develop consistent frameworks for your digital strategy.

Get the course now for a pre-sale 50% off. You’ll get the full course in early May.

Take your digital strategy to the next level

These fundamentals aren’t the basics of loading an email or creating a subject line. They are the backbone of actual strategy. Understanding these fundamentals will change how you and your organization create a Digital Strategy that creates real change.

Fundamentals of Digital Strategy Nonprofits, Advocacy, and Campaigns 2.0
Course content

Lesson #1 Strategic Digital Planning Frameworks

  • Digital Strategy Welcome
  • Digital Advocacy Framework
  • Fundraising
  • Engaging
  • Advocating
  • Digital Engagement Cycle
  • Aligning Framework, Cycle, and introducing 3 Pillars

Lesson #2 Digital Advocacy Framework

The Digital Advocacy Framework applies to various organizations and goals, such as fundraising, advocacy, engagement, and marketing.

  • Goals
  • Targets
  • Audiences
  • Tactic

Lesson #3 — 3 Pillars of Organizational Digital Strategy


  • Strategy
  • Capacity
  • Infrastructure

Lesson #4 Core Tactics and Channels

Breaking down digital strategic thinking for core tactics, infrastructure, and channels.

  • Websites
  • Email
  • Site Content
  • Text Message
  • Social Media
  • Graphic Design
  • Video
  • Creators & Influencers
  • Digital Ads
  • Digital Engagement
  • Digital Mobilization
  • Digital Organizing
  • AI, Analytics, and tools

Lesson #5 Budgets and Resources

  • Staff and Capacity
  • Resources and Infrastructure
  • Project Budget
  • Broader Budget

Lesson #6 Strategic Digital Planning Template

  • Project Planning Grid
  • Planing by tactic and channel
  • Budget, Resources, Calendar
  • Web Dev, Email, Text, Creators and Influencers
  • Site Content, Graphic Design, Video, Social Media,
  • Digital Ads, Digital Organizing, Tools

Get the course now for a pre-sale 50% off. You’ll get the full course in early May.

Unlock the Power of Digital to Drive Your Cause

Join Brad Caldana, author of The Digital Plan and founder of the Center for Digital Strategy, on a transformative journey into digital strategy tailored specifically for nonprofits and advocacy campaigns. With nearly two decades of experience, Brad is thrilled to introduce this evolved course, built on the successes and insights from our previously acclaimed program.

Why This Course?

  • Updated and Relevant: The digital landscape is ever-changing. What worked yesterday might not work today. This course integrates the latest in digital strategy to keep you ahead of the curve.
  • Comprehensive Curriculum: Dive deep into the core aspects of digital strategy, including engagement cycles, tactical deployments, and strategic planning. Learn not just the ‘what’, but the ‘how’ and ‘why’ of digital maneuvers in the nonprofit sector.
  • Interactive Learning Experience: Don’t just learn—engage! This course includes live group discussions and Q&A sessions with Brad, providing insights and support.

What You’ll Learn

  • The Three Pillars of Digital Strategy: Understand the essential components—capacity, strategy, and infrastructure—and how to align them with your organization’s goals.
  • Engagement and Marketing Essentials: Master the fundamentals of engaging supporters effectively and marketing your campaigns using digital tools.
  • Budgets and Staffing for Digital Success: Plan and allocate resources smartly, ensuring that your digital strategies are both effective and sustainable.
  • Strategic Planning Templates: Walk away with practical tools and templates to implement what you learn directly into your ongoing and upcoming projects.

Special Features

  • Interactive Sessions: Regular live group sessions with Brad to discuss challenges, strategies, and successes.
  • Access to Expertise: Direct access to Brad for personalized advice and insights throughout your course journey.
  • Cohort Conversations: Engage with peers, share experiences, and grow together in dedicated group discussions.

Enroll Today

Empower your organization with the knowledge to leverage digital strategy effectively. Join us to make a real, positive change in the world. Ready to advance your skills and transform your approach to digital advocacy and campaigns? Enroll in the Fundamentals of Digital Strategy for Nonprofits, Advocacy, and Campaigns 2.0 today and start making a difference!

Get the course now for a pre-sale 50% off. You’ll get the full course in early May.