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Mastering the Fundamentals of Digital Strategy Nonprofits, Advocacy, and Campaigns 2.0

Get a solid foundation in Digital Strategy for Nonprofits, Advocacy, and Campaigns. This full course is designed to help you get a foundational framework for digital strategy.

Too many organizations and digital managers work from project to project without a unified digital strategy. This course will help you develop consistent frameworks for your digital strategy.

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Take your digital strategy to the next level

These fundamentals aren’t the basics of loading an email or creating a subject line. They are the backbone of actual strategy. Understanding these fundamentals will change how you and your organization create a Digital Strategy that creates real change.

Fundamentals of Digital Strategy Nonprofits, Advocacy, and Campaigns 2.0

Course Content

Lesson #1 Strategic Digital Planning Frameworks

Topics

  • Digital Strategy Welcome
  • Digital Advocacy Framework
  • Fundraising
  • Engaging
  • Advocating
  • Digital Engagement Cycle
  • Aligning Framework, Cycle, and introducing 3 Pillars

Lesson #2 Digital Advocacy Framework

Topics

  • Goals
  • Targets
  • Audiences
  • Tactic

Lesson #3 — 3 Pillars of Organizational Digital Strategy

Topics

  • Strategy
  • Capacity
  • Infrastructure

Lesson #4 Core Tactics and Channels

Topics

  • Websites
  • Email
  • Site Content
  • Text Message
  • Social Media
  • Graphic Design
  • Video
  • Creators & Influencers
  • Digital Ads
  • Digital Engagement
  • Digital Mobilization
  • Digital Organizing
  • AI, Analytics, and tools

Lesson #5 Budgets and Resources

Topics

  • Goals
  • Targets
  • Audiences
  • Tactic

Lesson #6 Strategic Digital Planning Template

Topics

  • Project Planning Grid
  • Planing by tactic and channel
  • Budget, Resources, Calendar
  • Web Dev, Email, Text, Creators and Influencers
  • Site Content, Graphic Design, Video, Social Media,
  • Digital Ads, Digital Organizing, Tools

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Unlock the Power of Digital to Drive Your Cause

Join Brad Caldana, author of The Digital Plan and founder of the Center for Digital Strategy, on a transformative journey into digital strategy tailored specifically for nonprofits and advocacy campaigns. With nearly two decades of experience, Brad is thrilled to introduce this evolved course, built on the successes and insights from our previously acclaimed program.

Why This Course?

  • Updated and Relevant: The digital landscape is ever-changing. What worked yesterday might not work today. This course integrates the latest in digital strategy to keep you ahead of the curve.
  • Comprehensive Curriculum: Dive deep into the core aspects of digital strategy, including engagement cycles, tactical deployments, and strategic planning. Learn not just the ‘what’, but the ‘how’ and ‘why’ of digital maneuvers in the nonprofit sector.
  • Interactive Learning Experience: Don’t just learn—engage! This course includes live group discussions and Q&A sessions with Brad, providing insights and support.

What You’ll Learn

  • The Three Pillars of Digital Strategy: Understand the essential components—capacity, strategy, and infrastructure—and how to align them with your organization’s goals.
  • Engagement and Marketing Essentials: Master the fundamentals of engaging supporters effectively and marketing your campaigns using digital tools.
  • Budgets and Staffing for Digital Success: Plan and allocate resources smartly, ensuring that your digital strategies are both effective and sustainable.
  • Strategic Planning Templates: Walk away with practical tools and templates to implement what you learn directly into your ongoing and upcoming projects.

Special Features

  • Interactive Sessions: Regular live group sessions with Brad to discuss challenges, strategies, and successes.
  • Access to Expertise: Direct access to Brad for personalized advice and insights throughout your course journey.
  • Cohort Conversations: Engage with peers, share experiences, and grow together in dedicated group discussions.

Bring your team!

  • Create a shared framework: A shared strategic framework will reduce planning friction and increase impact.
  • Align strategy and goals: Digital strategy is about aligning constantly evolving strategy and tactics. Refining how your team works will improve your organization.
  • Team Discounts: Just register your team and go.

Enroll Today

Empower your organization with the knowledge to leverage digital strategy effectively. Join us to make a real, positive change in the world. Ready to advance your skills and transform your approach to digital advocacy and campaigns? Enroll in the Fundamentals of Digital Strategy for Nonprofits, Advocacy, and Campaigns 2.0 today and start making a difference!

Full course access is available now!

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Is this class for me?

If your organization is a nonprofit, working in advocacy, labor, community building, charity, political organization, or other organizations engaging communities for social good, then this course is for you.

For the new digital staff:

  • Solid Foundation: If you are new to the digital space or the nonprofit and advocacy side of digital, this course will give you the solid digital strategy foundation you need.
  • Critical strategy: Beyond buzzwords this course is laying out how to build strategic thinking with digital.
  • A platform for growth: Digital strategy roles are still in high demand, and having a strategic framework will move you ahead.

Digital Directors and Seasoned Leaders

  • Organizational Frameworks: You probably already do things that match the frameworks in the course. But this will give you the language and complete framework for the strategy you can lead with.
  • Expand your impact: These strategic frameworks will allow you to expand your work and bring your team along.
  • Grow your team’s impact: You probably can’t upskill every staffer on strategy. However, you can take the course together and move their strategic growth forward. Allow them to incorporate more strategies into their workflows.
  • Strategic Planning Templates: Walk away with practical tools and templates to implement what you learn directly into your ongoing and upcoming projects.

Mid-Level, Mid-Career, or new Directors

Empower your organization with the knowledge to leverage digital strategy effectively. Join us to make a real, positive change in the world. Ready to advance your skills and transform your approach to digital advocacy and campaigns? Enroll in the Fundamentals of Digital Strategy for Nonprofits, Advocacy, and Campaigns 2.0 today and start making a difference!

Full course access is available now!

REGISTER