Calculating and Projecting Email List Value
Our email lists are one of our core digital infrastructure assets. Determining the actual value of our email list and understanding how that can be…
Course Tag: Email Strategy
Email Strategy: Subject line strategy
Subject line tests help organizations be more effective in driving engagement, grow their email list, and meet goals. There is too much confusion out there…
Email 101
Email is still the most consistent and often most powerful engagement tool for organizations and political campaigns. This 101 training is about making sure you’ve…