Email Open Rates Matter, Don’t be the nicest of the assholes.
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Email Open Rates Matter, Don’t be the nicest of the assholes.

Email open rates still matter. Actually the matter more than ever. ESPs Email Service Providers think GMAIL, MSN, Yahoo, AOL etc have been tightening up their deliverability standards. No they didn’t do this to make it harder for you to email people.  It’s another link in Digital Strategy 2.0. Sure you used to test emails before to get better opens and…

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Navigating Movement Building in an Uncertain Social Media Future

It’s no secret that social media is going through turbulent times. It’s splashed all over the news headlines we see in our social feeds. Like Prince, Twitter tried to turn itself into a symbol but has thus far failed. Meta defied expectations with Threads only to see its active users plummet. Algorithms are changing and influencing what social and…

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