“The Center for Digital Strategy is over a decade in the making. Over ten years ago I started applying “new media” strategy to nonprofits and political campaigns.
In 2012, took on the role of Digital Training Director for President Obama’s Campaign with a vision of scaling digital strategy. After years in the space I realized people needed more concrete training and skills which led to The Digital Plan.
In collaboration with dozens of strategists and experts, I created The Digital Plan book and training series. Since its inception, it has reached tens of thousands of people worldwide.
But it didn’t quite encompasse all of the work we were doing to advance digital strategy around the world. Thus the Center for Digital Strategy was born.“
Founder of the Center for Digital Strategy & Author of The Digital Plan
A timeline of evolution
Brad begins consulting Democratic political campaigns on the basics of new media and website planning in an effort to modernize voter outreach strategies.2009
The Democratic National Committee hosts a collaborative training on “Twitter for Organizing,” covering the ins and outs of leveraging the social media platform for campaigns.2010
New Media training hosted by the Democratic National Committee.2011
Former President Barack Obama’s re-election campaign assembles the largest digital training program to date for digital staff, field staff, and volunteers. — Led by Brad (Schenck) Caldana2012
For several years, Brad and allied trainers work directly with organizations and campaigns worldwide through a variety of programs.2013 - 2016
As the culmination of over a decade of work on political campaigns and trainings, Brad publishes a comprehensive guide to developing a digital plan and program.2017
An expanded 2nd Edition builds upon the initial iteration with insight from 30 more expert contributors.2018
The Digital Plan reaches beyond its pages with the launch of classes and courses for the public taught by various instructors.2019
The Digital Plan community expands, featuring several high-impact cohorts and summit events for nonprofits and political campaigns.2020
To encompass the growing offerings and voices, the Center for Digital Strategy launches.2020
Stay up to date on what happens next.