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At the Center for Digital Strategy

Our Mission: Help you get the digital strategy and skills you need, to create the change the world needs!

The Center for Digital Strategy is over a decade in the making. Over ten years ago I started applying “new media” strategy to nonprofits and political campaigns.

In 2012, took on the role of Digital Training Director for President Obama’s Campaign with a vision of scaling digital strategy. After years in the space I realized people needed more concrete training and skills which led to The Digital Plan.

In collaboration with dozens of strategists and experts, I created The Digital Plan book and training series. Since its inception, it has reached tens of thousands of people worldwide.

But it didn’t quite encompasse all of the work we were doing to advance digital strategy around the world. Thus the Center for Digital Strategy was born.

Brad (Schenck) Caldana

Founder of the Center for Digital Strategy & Author of The Digital Plan

The Center for Digital Strategy offers to help you change the world.

How we got here

A timeline of evolution

Where It All Started — Political Campaign Training

Brad begins consulting Democratic political campaigns on the basics of new media and website planning in an effort to modernize voter outreach strategies.

2009

Twitter for Organizing at the DNC

The Democratic National Committee hosts a collaborative training on “Twitter for Organizing,” covering the ins and outs of leveraging the social media platform for campaigns.

2010

New Media for State Democratic Parties

New Media training hosted by the Democratic National Committee. 

2011

Obama's 2012 Campaign Digital Training Program

Former President Barack Obama’s re-election campaign assembles the largest digital training program to date for digital staff, field staff, and volunteers. — Led by Brad (Schenck) Caldana

2012

Engagement and Training Continues

For several years, Brad and allied trainers work directly with organizations and campaigns worldwide through a variety of programs. 

2013 - 2016

The Digital Plan 1st Edition Published

As the culmination of over a decade of work on political campaigns and trainings, Brad publishes a comprehensive guide to developing a digital plan and program.

2017

The Digital Plan 2nd Edition

An expanded 2nd Edition builds upon the initial iteration with insight from 30 more expert contributors.

2018

The Digital Plan Community Trainings

The Digital Plan reaches beyond its pages with the launch of classes and courses for the public taught by various instructors.

2019

Cohorts and Summits

The Digital Plan community expands, featuring several high-impact cohorts and summit events for nonprofits and political campaigns.

2020

Center for Digital Strategy Launches

To encompass the growing offerings and voices, the Center for Digital Strategy launches.

2020

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