Digital Strategy 2.0 for Nonprofits, Advocacy, and Campaigns
Course: How to strategically create and manage campaigns with Social Media Creators and Influencers
Answering the question: How to work with social media creators and influencers?
Perfect for nonprofits, advocacy organizations, and political campaigns.
Your Instructors
Ashwath Narayanan
– CEO @ Social Currant
Ellie Artone
– Co-Founder & Chief Creator Officer Social Currant
Let’s get you started
$399
Launching your first creator campaign can seem daunting; the question “How to work with social media creators and influencers?” is where so many get stuck.
The truth is that “How to work with social media creators and influencers” is a whole new realm of work for most. However, the Social Currant team has worked with thousands of creators, and they’re here to guide you.
Get the coaching, resources, and tools to work with social media creators and influencers. Designed for nonprofits, advocacy, and campaigns. the coaching, resources, and tools to create a campaign, find a creator, and begin working towards executing your campaign and reaching new audiences.
We’ll cover:
Sessions will be at 1 ET / 10 am PT on Tuesday and Friday starting March 19th.
Course Dates: Tuesday April 2nd — Friday April 5th — Tuesday April 9th — Friday April 12th — Tuesday April 16th — Friday April 19th
Session 1: Strategic planning for your creator campaign
In our first session, we’ll walk through the core elements of strategy for creator campaigns. Starting to answer the question of how to work with social media creators and influencers. Then, we’ll break down the key questions you’ll want to work through before starting your creator campaign.
Session 2: Defining Messaging and Calls-to-Action
In our second session, we’ll work on understanding the different types of creator campaigns, where each can be relevant and how to build a strong messaging brief that resonates with creators and audiences.
Session 3: Establishing Metrics for Success and Creator Campaign Impact
In the third section, we’ll focus on understanding how to measure the impact of creator campaigns, establish metrics for success and share best practices on testing and optimizing creator campaigns.
Session 4: Identifying creators that align with your mission organizational mission and campaign vision
In the fourth session, we’ll focus on understanding how to find and identify creators that align with your organization’s mission. We’ll help you understand how to vet the creators to ensure they meet your values. All of this is another critical step in helping your organization understand how to work with social media creators and influencers.
Session 5: Integrating creators into your ongoing communications plan
In the fifth session, we’ll talk about how working with creators should not be a separate program and can be one of the facets of your larger communication / digital program.
Session 6: Tactics to ensure continued engagement with creators
For the final session, we’ll share best practices around how to work with social media creators and influencers by building and maintaining strong relationships. How to build a strong creator community and answer any questions to help you best set yourselves and your creator programs up for success.
A course designed for you…
How to strategically create and manage campaigns with Social Media Creators and Influencers is ready to help people like you make a bigger impact.
Already working with creators for your organization or campaign?
This course will level up your strategy, help you become more effective, expand your impact, and move organizational goals.
New to creator campaigns?
This course covers the core essentials of how to work with social media creators and influencers. And then running an impact-driven creator campaign that helps meet your goals.
Planning to outsource your creator campaign to an outside agency?
You will get the strategic insights to make better decisions even with your agency partners. Internal strategy conversations will be more effective, and you can make better budgeting and strategy decisions.
How to strategically create and manage campaigns with Social Media Creators and Influencers
Ashwath Narayanan
Ashwath is the Co-founder & CEO at Social Currant, a DC based managed service and platform that matches social impact organizations and nonprofits with the influencers and content creators across social media platforms. He founded Social Currant while a student at The George Washington University and continues to manage the firm. Social Currant has helped tens of advocacy organizations work with thousands of creators and reach millions of people around critical progressive causes.
Ellie Artone
Ellie Artone, co-founder & Chief Creator Officer at Social Currant is a marketing leader with over three years of experience in the short-form space. At Social Currant, she handles the day to day client & creator management. She advises some of the largest nonprofits in the country helping them run creator campaigns around issues like voting, social justice, immigration and a lot more. Ellie is also a 2023 graduate of George Washington University, where she received her Bachelor’s degree in International Affairs, with a concentration on International Development, and a minor in Psychological and Brain Studies. She is originally from Massachusetts, but is now Arizona based, and is passionate about bringing more creators into the political advocacy space.
Frequently Asked Question
Digital Strategy 2.0 for Nonprofits, Advocacy, and Campaigns
How to strategically create and manage campaigns with Social Media Creators and Influencers
Let’s take the next step and get you enrolled in this 6 lesson course to launch your work to the next level.