Course: Write & Optimize Content That Drives Result

The Ultimate SEO Writing Course!

Course #3 in our SEO for Nonprofits and Advocacy Series

Designed for Organizations

12 Lesson Self-Paced Course

Strategic AI Prompts for better SEO

2025 Updated strategy

Resources and visuals

Completion Certificate for professional development

Ready to Turn Your Content Into a Traffic Magnet?

ONLY $399

Creating content that ranks high and engages your audience is both an art and a science. With shrinking attention spans and evolving search algorithms, understanding how to craft and optimize your content has never been more critical.

What if you had a proven strategy to make your content stand out?

🚀 Introducing: SEO Content Mastery: Write & Optimize for Maximum Visibility 🚀

Whether you’re writing for a blog, landing page, or video description, this course will teach you how to:

Understand User Behavior on SERPs: Learn how searchers interact with search results and how to capture their attention.
Master Web Writing Techniques: Craft scannable, engaging content tailored to your audience’s needs and search intent.
Align with Google’s Content Rules: Stay ahead of algorithm updates and ensure your content meets quality standards.
Optimize for Clicks and Engagement: Develop compelling titles, meta descriptions, and multimedia elements to boost click-through rates.
Use AI Prompts for better SEO Content: With included templates to speed up your process.

Measure and Refine Your Strategy: Use analytics tools to track performance and continually improve your content.

This class is going to give you real SEO Strategy

How search engines find and present your pages to searchers
The various elements of an SEO program:
- Elements involved in search engine discovery, crawling, and indexing
- Keyword selection and searcher’s intent
- Quality of online copy
- Website usability + page load speed
- Inbound link signals
- Social signals (Google + Bing)
- Additional markup (schema)
Overview of eye-tracking studies and human psychological elements that impact your site’s search visibility
Current personalization elements that impact search engine rankings
Why creating personas, following the “rules,” and measuring is critical to online marketing success
A peek into where Google and Bing are focused related to future changes

🌟 Hear From Those Who've Walked the Path Before You: 🌟

Katherine is a highly skilled trainer who is very responsive to the unique needs of those in attendance. She has a teaching style where even a novice walks away feeling armed with the knowledge and resources to achieve their goals

I learned almost everything I know about SEO and Analytics from Katherine. She knows what’s trending, what’s changed, what works and what doesn’t, and what the SEO community is talking about at any given time, making her an invaluable resource.

Katherine supported our SEO program at the National Cancer Institute. She led capacity-building workshops, conducted market analyses, and mentored me personally. She is very knowledgeable in SEO strategy and has wonderful interpersonal skills. Definitely recommend to anyone looking for an SEO audit of their digital presence!

A course designed for you…

Unlock the Power of SEO for Your Nonprofit is ready to help people like you make sense of SEO Strategy and how to leverage it for strategic impact.

Already working with SEO

This course will support you in exploring advanced SEO strategies with deeper insights into key elements that will help you make a bigger impact.

New to SEO Strategy

From new staff to organizational leaders if you want a grounding in SEO this is a perfect place to start.

This course covers the essentials as well. You'll get your foundation set and we'll introduce you to more complex topics gradually.

Planning to outsource SEO but want to understand

You will gain the strategic insights to make better decisions with your external partners. This will help you understand the improvements and reports you should be expecting from your SEO investments.

Your Instructor for Write & Optimize Content That Drives Results

Katherine Watier Ong

She has over 30 years of experience in communications strategy and online delivery of communications messages, including over 20 years of SEO, social media, SEM, and web analytics management.

Frequently Asked Question

How will I access the course?

This course is self-paced. You will access the lesson recordings, resources, and quizzes in our community learning hub.

Who is this course for ?

This course is perfect for:

Digital marketers and content creators looking to enhance their SEO skills.
Business owners aiming to boost website traffic and engagement.
SEO professionals who want to refine their content optimization strategies.

Is there proof of completion?

You can request a completion certificate upon completing all of the lessons and quizzes.

Scholarships?

We offer full and partial for all of our courses and events. Please use this form: https://centerfordigitalstrategy.com/scholarship/

Unlock the Power of SEO for Your Nonprofit

Don’t let the complexity of SEO hold you back. Join our training session and add a vital skill to your resume. With Katherine’s expertise, you’ll leave with the confidence and knowledge to optimize your nonprofit’s website immediately.