WordPress Site Building Course – Landing

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8-Week Live Course

WordPress Site Building Course

From scoping to deploying a new WordPress based website you’ll understand how to do it easily using the Divi builder used on half a million websites.

Weekly Classes Wednesday at 1 ET / 10am PT March 4th until April 22nd.

 

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 $400 Early Bird $250

or include with All Access Membership

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What you’ll learn:

Scoping

The fundamentals of planning website development.

Launching a WordPress site

WordPress is a powerful site-building platform but it can seem overwhelming. You’ll feel ready to easily launch a site with the powerful Divi builder.

Essential Site Elements

Menus, designs, plugins, and layout will empower you to customize your site.

Designing Compelling Pages

Beyond just the function you’ll learn how to build more engaging page designs. 

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About the Instructor

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”

Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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Course Overview

Weekly Classes Wednesday at 1 ET / 10am PT February 5th until March 25th.

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Session #1

Website Scoping

      • Goals and Strategy of a Site
      • Kinds of sites and scoping impacts
      • Realistic Timelines
      • Tips and Template for Scoping

 

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Session #2

Launching WordPress Basic Setup

      • How to launch wordpress.
      • Launching a theme.
      • Updating core look and feel.
      • Essential Link Structures

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Session #3

Building a basic page

      • Page elements
      • How to use a visual builder
      • Basic page styling
      • Using Templates

 

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Session #4

Setting up a blog

  • Page and post differences in WordPress
  • How to deploy a basic blog
  • Using the blog feature for other content

 

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Session #5

Interior and landing pages

      • Important page styling options
      • Embedding videos
      • Embedding forms and actions
      • Row and widget options

 

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Session #6

Structuring a home page

  • Essentials home page features
  • Varying a homepage from other page types
  • Core strategy for the homepage

 

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Session #7

Developing Footer, Menus, SideBars, Widgets

  • Basic menu design
  • Building Sidebars
  • Building widgets
  • Basic Footers
  • Creating dynamic footers

 

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Session #8

Plugins and Multi-Stage Dev

  • Covering essential plugins
  • Understanding how plugins interact with you site
  • Learning to test on a development site before deploying (breaking) your live site.

 

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The resources & training you’ll get

When you enroll today, you’ll receive instant access to:

  • The Essentials of Compelling Email Course
  • 5 Course Lessons
  • 3 Hours of Instruction
  • 1 Digital Planning Blueprint
  • 2 Slide decks you can share with your team.
  • 2 Resource Videos for your team.
  • 5 Quizzes (one for each lesson)

When you complete the course you’ll also receive:

  • A printable certificate suitable for framing.
  • The ability to list this course on your resume and LinkedIn profile!

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This cohort is great for:

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This course  will equip you with the skills to deploy a wordpress site quickly and effeciently. There are plenty of digital leaders with backgrounds in strategy and content but not WordPress site building. Add this to your knowledge base in 8 weeks.

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Many of use have found ourselves managing a website someone else built and tinkering around the edges. This course will equip you with the ability to launch an truly manage your site. 

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Never used WordPress? No Problem! If you feel comfortable with basic HTML and using web apps this course will get you ready to build pages, launch a basic site, and more. 

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2 Ways to join!

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One Time Payment

Payment plans available. Email [email protected] for details.

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Free Acces with

All-Access Membership

The all-access membership includes all courses and most cohorts for one low price starting at $95 per month.

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