Weekly strategy, tips, updates:
Facebook Ads and Elections, Google Ads, Action Network, and Free trainings
New Facebook Political Ad Policy for Election Week 2020
Beth Becker the social media expert brings us the most clear breakdown of how to get ready for Facebook’s Political Ad Policy you’ll read. It covers key timelines and makes more Facebook confusion clear.
‘Zap’ your data flow problems with Action Network’s Zapier integration
Action Network makes a big update on their Zapier integration. Data is powerful. It guides your program and tracks your activists. Over my years of working on the Action Network support team, I saw organizations collect so much (SO much) data through events, fundraising, petitions, letter campaigns, and more, but often the data went nowhere. If activists provided their phone number, chances are they were never contacted. If they provided their volunteer preferences, they may have never received a follow up.
Scoop: Google to block election ads after Election Day
Google informed its advertisers Friday that it will broadly block election ads after polls close Nov. 3, according to an email obtained by Axios.
Why it matters: Big Tech platforms have been under pressure to address how their ad policies will handle conflicts over the presidential election’s outcome.
- Facebook recently said that it will no longer accept new political ads for the week leading up to Election Day, but it will not block election ads after the polls close. It will, however, reject ads from U.S. political campaigns prematurely claiming victory before results have been declared, per Fast Company.
Driving the news: In the email, Google says that advertisers will not be able to run ads “referencing candidates, the election, or its outcome, given that an unprecedented amount of votes will be counted after election day this year.”
How load custom audience to Facebook Ads
Many folks often ask: “How do I target voters?”, “Can I uplaod the voter file to facebook?”, or “Can I target my own email list?”
The answer is yes, yes, and yes. Quick few minute video on how to upload any list to target in Facebook Ads.