Unlock the 3 Pillars of Organizational Digital Strategy with Brad Caldana & Sarah Ali

Join this session with the digital strategists, Brad Caldana and Sarah Ali, as they delve deep into the core of digital strategy for organizations.

Sarah Ali

Founder | Sarah Ali Digital

Sarah Ali helps non-profits and social impact organizations up their digital game through transformative strategies and compelling user experiences. She has a decade of experience fundraising, campaigning, marketing, and advertising for social change — from the front end of local community organizing to the back end of digital strategy. She is a sought-after speaker, facilitator, and presenter and seeks to actively push the sector to create more innovative and equitable digital programs.The list of organizations she has served ranges from grassroots to INGOs, including organizations like World Animal Protection, Amnesty International, Greenpeace, and more.

Brad Caldana

Founder | Center for Digital Strategy

Brad Caldana is the Founder of the Center for Digital Strategy and author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” For over a decade Brad has been designing and leading training for nonprofit and political organizations of all sizes around the globe. Working hands-on in roles like President Obama’s 2012 Digital Training Director, Digital Strategist, Director, Head of Engagement, and more supporting digital-centered change.

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Join a conversation with Brad Caldana, founder of the Center for Digital Strategy, and Sarah Ali, a renowned digital strategist, as they unravel the 3 Pillars of Organizational Digital Strategy: Strategy, Capacity, and Infrastructure.

These pillars are the foundation for any organization aiming to thrive in digital. With the rise of AI-driven analytics and data-centric campaigns, it’s crucial to have a strategic approach to digital for your organization so that you don’t just do digital things – you build and execute a digital strategy.

Brad and Sarah will share insights from their vast experience, highlighting the importance of a leadership-level strategy, the need for capacity building, and the significance of infrastructure. They’ve witnessed organizations that have flourished by embracing these pillars and those that have struggled without them.

In this conversation we’ll cover a few key items:

The essence of a leadership-level digital strategy and its impact on organizational goals.
The challenges of capacity building and the importance of investing in professional development.
The intricacies of digital infrastructure, from email tools to website applications, and their role in bringing strategies to life.
Real-world examples of organizations that have successfully implemented these pillars and the transformations they’ve experienced.

Equip yourself with the knowledge to lead your organization’s digital journey and make an impact in the ever-evolving digital landscape.

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