Text Like a Human
NOW FREE thanks to generous sponsors!
The COVID-19 pandemic has drastically changed our everyday lives, including the current campaigns. There has been a drastic shift to distributed plans, and peer-to-peer (P2P) texting has only increased over the last few cycles. P2P texting is a form of communication that your campaign will absolutely want to take advantage of this cycle.
But not all SMS strategies are created equal. There is a lot of information floating around right now, and securing engagement on text messages is still a challenge.
That’s why you need to attend the virtual Texting & Sonar session led by Josh Howerton.
What will I learn?
You or your digital team likely have heard of P2P texting and communication. You may even have a few tips or tricks up your sleeve. But do you know how to cut through the noise and get high engagement rates? After this session, you will. This presentation will explain the best ways to leverage DNC’s Sonar Scores for creating your text universes. It includes an analysis from the texting program as well as the best general practice in using models and scores for digital programs.
Who is this session for?
This session is beneficial for every team member in your organization. Candidates, volunteers, and staff of all kinds will gain valuable takeaways. However, this session is essential for anyone on your digital team, as they will be the ones executing firsthand. We highly recommend that any team members in the digital space tune into this one.
Who is leading it?
Josh Howerton, the Data Director for the Kentucky Democratic Party is leading the Texting & Sonar Session. Formerly, he was the campaign coordinator for Jane Castor’s campaign as she ran for Mayor. As the campaign coordinator, he created and executed the entire campaign content calendar across all digital platforms, and wrote and optimized all email and social media content.
Josh brings incredible experience and will be a huge asset to learn from in this session. This is a must-see and will provide key information for your campaign. To reserve your FREE spot for this session and the entire Digital Campaign Camp 2020, sign up using the form below.