Start MOBILE-izing Your Base: Peer-to-Peer vs. Broadcast Texting

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Start Mobile-izing Your Base: Peer-to-Peer vs. Broadcast Texting

with Sandi Fox

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Thursday, June 27th at 3 ET / 12 PT Approx 60 Minutes

Cost: $50

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Tuesday, February 5th at 3 ET / 12 PT Approx 45 Minutes

Cost: This is a special free training open to all but RSVP before spots fill up!

 

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Description:

In marketing, we always say, “Meet people where they are,” and with 95% of Americans owning a mobile phone, organizations without a mobile program are missing key opportunities to engage. Come to this session to make sure you aren’t missing out! We are going to cover why your campaign should be investing in mobile and how they can use both broadcast and peer-to-peer texting effectively.

In this training you will learn:

  • Why your organization or campaign should be using mobile tools as part of it’s integrated digital strategy.
  • The differences and best use cases for Peer-to-Peer vs. Broadcast mobile (SMS) platforms
  • How to determine which mobile (SMS) type and platform is best for your organizational and campaign needs.
  • How Mobile (SMS) can be used effectively to help contribute to your campaign’s success.

 

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Key takeaway:

How and why you should engage and mobilize your supporters with an integrated text messaging program.

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Sandi Fox is the founder of Smart As A Fox LLC, and Smart As A Fox Mobile Messaging and has over 12 years experience working in nonprofit and political digital strategy. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. That includes 6+ years building, developing the strategy for and implementing strong mobile programs, including developing and managing Planned Parenthood’s mobile program from the ground up with over 1000% growth in 3 years. Since 2017, she has worked with organizations like Vote.org, the Democratic Party of Georgia, American Federation of Teachers (AFT), Running Start and Common Cause to develop strong text messaging programs and strategies.

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Audiences:

 

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Staff

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Digital managers and directors, or anyone on your digital team who you want to either manage your mobile program or be able to help you get one started. They’ll be provided with the knowledge and basic best practices they need.

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Activists

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If you are heavily involved in an organization that could benefit from a mobile (SMS) program. This training will help you advise and advocate for one.

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Board Members

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If you are heavily involved in an organization that could benefit from a mobile (SMS) program. This training will help you advise and advocate for one.

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Agenda:

  • Intro
  • Why Mobile?
  • Key Terms
  • Identifying your Resources, Needs, and Audiences
  • Peer-to-Peer vs. Broadcast Mobile
  • Growth Strategies
  • Best Practices
  • Q&A

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Register and pay for this training

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