Start MOBILE-izing Your Base: Peer-to-Peer vs. Broadcast Texting-OD

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Start Mobile-izing Your Base: Peer-to-Peer vs. Broadcast Texting

with Sandi Fox – On Demand Class

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In marketing, we always say, “Meet people where they are,” and with 95% of Americans owning a mobile phone, organizations without a mobile program are missing key opportunities to engage. Come to this session to make sure you aren’t missing out! We are going to cover why your campaign should be investing in mobile and how they can use both broadcast and peer-to-peer texting effectively.

In this training you will learn:

  • Why your organization or campaign should be using mobile tools as part of it’s integrated digital strategy.
  • The differences and best use cases for Peer-to-Peer vs. Broadcast mobile (SMS) platforms
  • How to determine which mobile (SMS) type and platform is best for your organizational and campaign needs.
  • How Mobile (SMS) can be used effectively to help contribute to your campaign’s success.

 

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Sandi Fox is the founder of Smart As A Fox LLC, and Smart As A Fox Mobile Messaging and has over 12 years experience working in nonprofit and political digital strategy. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. That includes 6+ years building, developing the strategy for and implementing strong mobile programs, including developing and managing Planned Parenthood’s mobile program from the ground up with over 1000% growth in 3 years. Since 2017, she has worked with organizations like Vote.org, the Democratic Party of Georgia, American Federation of Teachers (AFT), Running Start and Common Cause to develop strong text messaging programs and strategies.

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