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Audience Archetype Workshop Facilitator Self-Paced Course
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Digital Fundraising Summit — 2021
$129.00 Add to cart
Digital Fundraising Summit — 2021 Organizational Pass
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Digital Fundraising Summit — 2021 Team Pass
$349.00 Add to cart
Digital Fundraising Summit — 2022 Organizational Pass
$599.00 Add to cart
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Digital Strategy Professional Development Bundle
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Digital Strategy Summit — 2021
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Digital Strategy Summit — 2021 Organizational Pass
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Digital Strategy Summit — 2021 Team Pass
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Digital Strategy Summit — 2022
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Digital Strategy Summit — 2022 Team Pass
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Essentials of Compelling Email Course — Self-paced Course
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Fundamentals of Strategic Digital Planning — Self-Paced Course
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Social Ambassadors Course Live
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Tracking Digital Ads Live
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Tracking Digital Ads Live 2022 (On-Demand)
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5 Weekly lessons (Now 5 lessons approx 45 minutes each On-Demand) Details: Digital ad platforms like Facebook and Google have made advertising more affordable and accessible. But just because it’s easy to run ads, doesn’t mean measuring them is a piece of cake. This course will prepare you to successfully track your advertising and get more results and a better ROI. If you work in marketing, you’ve probably heard this adage: “Half of the money I spend on advertising is wasted. The problem is I don’t know which half.” It’s an often-repeated quote for a reason. Even today with digital advertising channels providing more data points than we could ever monitor, determining whether a campaign is really driving donations or new leads – and at what cost – isn’t easy. It requires setup work, an understanding of the data, and staying on top of developments in the field. This class will give you the technical background to understand what buzzy terms like “remarketing” and “third-party cookies” mean. It will also provide the practical, hands-on experience you need to set up tracking for your digital campaigns.

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