About the Finding Your Message Worksheets:
This worksheet or set of worksheet exercises are designed to help you craft your message. The worksheets are best when used as guides for several group sessions to identify, refine, and implement your message.
We highly recommend watching the on-demand training for guidance on using these worksheets.
All organizations and campaigns should do the work to intentionally select their messaging.
Organizations working in intense media cycles should do this work every 1-3 months. Other organizations might find it helpful every 6-12 months.
All content managers, social media managers, and digital directors.
Communication directors, managers and staff.
All organizational leadership.