Dashboard
Jobs Board
Calendar
Groups
Forums
Register
Log In

Partners
Courses
Digital Strategy Summit 2023
Digital Strategy Awards

Shopping Cart

No products in the cart.

Sign in Sign up

Search for:

Partners
Courses
Digital Strategy Summit 2023
Digital Strategy Awards

Dashboard
Jobs Board
Calendar
Groups
Forums
Register
Log In

Search for:

Home / Courses

Courses

Showing all 5 results

Sale!
Audience Archetype Workshop Facilitator Self-Paced Course
$99.00 Add to cart
Fundamentals of Strategic Digital Planning — Self-Paced Course
$99.00 Add to cart
Social Ambassadors Course Live
$249.00 Add to cart
Sale!
Tracking Digital Ads Live
$199.00 Add to cart
Sale!
Tracking Digital Ads Live 2022 (On-Demand)
$99.00 Add to cart

© 2023 - Center for Digital Strategy

Terms of Service
Privacy Policy

Forum Description

5 Weekly lessons (Now 5 lessons approx 45 minutes each On-Demand) Details: Digital ad platforms like Facebook and Google have made advertising more affordable and accessible. But just because it’s easy to run ads, doesn’t mean measuring them is a piece of cake. This course will prepare you to successfully track your advertising and get more results and a better ROI. If you work in marketing, you’ve probably heard this adage: “Half of the money I spend on advertising is wasted. The problem is I don’t know which half.” It’s an often-repeated quote for a reason. Even today with digital advertising channels providing more data points than we could ever monitor, determining whether a campaign is really driving donations or new leads – and at what cost – isn’t easy. It requires setup work, an understanding of the data, and staying on top of developments in the field. This class will give you the technical background to understand what buzzy terms like “remarketing” and “third-party cookies” mean. It will also provide the practical, hands-on experience you need to set up tracking for your digital campaigns.

Report

There was a problem reporting this post.

Harassment Harassment or bullying behavior

Inappropriate Contains mature or sensitive content

Misinformation Contains misleading or false information

Offensive Contains abusive or derogatory content

Suspicious Contains spam, fake content or potential malware

Other

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

See blocked member's posts
Mention this member in posts
Invite this member to groups
Message this member
Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this .

Clear Clear All