Course: Learn everything you need to know about writing content that ranks in Search for Nonprofits
Build a Winning SEO Strategy + The Ultimate SEO Writing Courses!
Two powerful courses Master Searcher Intent & Keyword Research and Write & Optimize Content That Drives Results
Designed for Organizations
Two 12 Lesson Self-Paced Courses
Applicable strategy to use today for your organization
2025 Updated strategy
Resources and visuals
Completion Certificate for professional development
Instructor: Katherine Watier Ong
Founder — WO Strategies Experienced in helping organizations of all sizes stragecially use SEO to reach more people and make a bigger impact.
Are You Ready to Transform Your Content Strategy?
ONLY $399
Every successful SEO plan starts with understanding your audience, the words they use to search, and how Google interprets those phrases. However, knowing where to start with keyword research can feel overwhelming.
What if there was a clear path forward?
You don’t need to be an SEO expert to unlock your website’s potential. In this comprehensive training, you’ll:
- Learn How Search Engines Work: Discover how search engines interpret your content and how searchers interact with it.
- Human Interaction with Search: Learn how searchers interact with search results and how that impacts keyword selection.
- Master Keyword Research: Learn the fundamentals of keyword research, from brainstorming to clustering and mapping keywords.
- Leverage AI for Efficiency: Explore how AI tools like ChatGPT can help you effectively brainstorm, cluster, and map keywords.
- Create a Winning Content Plan: Learn how to create a brief with AI to develop content that aligns with searcher intent and maximizes your visibility.
This class is going to give you real SEO Strategy
- How search engines find and present your pages to searchers
- The various elements of an SEO program:
- Elements involved in search engine discovery, crawling, and indexing
- Keyword selection and searcher’s intent
- Quality of online copy
- Website usability + page load speed
- Inbound link signals
- Social signals (Google + Bing)
- Additional markup (schema)
- Overview of eye-tracking studies and human psychological elements that impact your site’s search visibility
- Current personalization elements that impact search engine rankings
- Why creating personas, following the “rules,” and measuring is critical to online marketing success
- A peek into where Google and Bing are focused related to future changes
And then Turn Your Content Into a Traffic Magnet?
Creating content that ranks high and engages your audience is both an art and a science. With shrinking attention spans and evolving search algorithms, understanding how to craft and optimize your content has never been more critical.
What if you had a proven strategy to make your content stand out?
🚀 Introducing: SEO Content Mastery: Write & Optimize for Maximum Visibility 🚀
Whether you’re writing for a blog, landing page, or video description, this course will teach you how to:
- Understand User Behavior on SERPs: Learn how searchers interact with search results and how to capture their attention.
- Master Web Writing Techniques: Craft scannable, engaging content tailored to your audience’s needs and search intent.
- Align with Google’s Content Rules: Stay ahead of algorithm updates and ensure your content meets quality standards.
- Optimize for Clicks and Engagement: Develop compelling titles, meta descriptions, and multimedia elements to boost click-through rates.
- Use AI Prompts for better SEO Content: With included templates to speed up your process.
Measure and Refine Your Strategy: Use analytics tools to track performance and continually improve your content.
This class is going to give you real SEO Strategy
- How search engines find and present your pages to searchers
- The various elements of an SEO program:
- Elements involved in search engine discovery, crawling, and indexing
- Keyword selection and searcher’s intent
- Quality of online copy
- Website usability + page load speed
- Inbound link signals
- Social signals (Google + Bing)
- Additional markup (schema)
- Overview of eye-tracking studies and human psychological elements that impact your site’s search visibility
- Current personalization elements that impact search engine rankings
- Why creating personas, following the “rules,” and measuring is critical to online marketing success
- A peek into where Google and Bing are focused related to future changes
🌟 Hear From Those Who've Walked the Path Before You: 🌟
A course designed for you…
Unlock the Power of SEO for Your Nonprofit is ready to help people like you make sense of SEO Strategy and how to leverage it for strategic impact.
Already working with SEO
This course will support you in exploring advanced SEO strategies with deeper insights into key elements that will help you make a bigger impact.
New to SEO Strategy
From new staff to organizational leaders if you want a grounding in SEO this is a perfect place to start.
This course covers the essentials as well. You'll get your foundation set and we'll introduce you to more complex topics gradually.
Planning to outsource SEO but want to understand
You will gain the strategic insights to make better decisions with your external partners. This will help you understand the improvements and reports you should be expecting from your SEO investments.
Your Instructor for Master Searcher Intent & Keyword Research
Katherine Watier Ong
She has over 30 years of experience in communications strategy and online delivery of communications messages, including over 20 years of SEO, social media, SEM, and web analytics management.
Frequently Asked Question
How will I access the course?
This course is self-paced. You will access the lesson recordings, resources, and quizzes in our community learning hub.
Who is this course for ?
This course is designed for marketers, content creators, and anyone responsible for driving website traffic and conversions. Whether new to SEO or looking to refine your strategy, this training will equip you with the tools to succeed.
Is there proof of completion?
You can request a completion certificate upon completing all of the lessons and quizzes.
Scholarships?
We offer full and partial for all of our courses and events. Please use this form: https://centerfordigitalstrategy.com/scholarship/
Master Searcher Intent & Keyword Research and Write & Optimize Content That Drives Results for Nonprofits
Don’t let the complexity of SEO hold you back. Join our training session and add a vital skill to your resume. With Katherine’s expertise, you’ll leave with the confidence and knowledge to optimize your nonprofit’s website immediately.