Course: Unlock the Power of Technical SEO for Your Nonprofit
Designed for Organizations
16 Lesson Self-Paced Course
Applicable strategy to use today for your organization
2025 Updated strategy
Resources and visuals
Completion Certificate for professional development
Instructor: Katherine Watier Ong
Founder — WO Strategies Experienced in helping organizations of all sizes stragecially use Google Analytics.
Transform Your Nonprofit’s Online Presence with Expert SEO Training
ONLY $399
Are you a nonprofit website manager, webmaster, or marketing professional looking to enhance your digital skills? Do you find the world of technical SEO daunting and unclear despite your proficiency in website maintenance? Look no further. Our specialized training session is designed to demystify technical SEO and equip you with the skills to elevate your nonprofit’s online visibility.
Why Technical SEO Matters for Nonprofits
In the digital age, your nonprofit’s online presence is crucial. Technical SEO is not just a buzzword; it’s a vital tool to ensure your website is discoverable, accessible, and impactful.
By mastering technical SEO, you can:
- Increase your website’s visibility in search engine results.
- Enhance user experience, keeping visitors engaged and informed.
- Drive more traffic to your site, increasing awareness and support for your cause.
- Increase your website’s visibility in search engine results.
- Enhance user experience, keeping visitors engaged and informed.
- Drive more traffic to your site, increasing awareness and support for your cause.
Course Sessions
Starting Tuesday April 8th, Thursday April 10, Tuesday April 15, Thursday April 17, Tuesday April 22, and ending Thursday April 24.
Session 1: Understanding GA4 for Nonprofits
GA4 is very different from Universal Analytics. But how? This first session covers what’s new in GA4 and provides expert advice on configuring your new property, so it correctly tracks and stores your data.
Session 2: GA4 Metrics and Terminology
GA4 tracks websites in a totally new way. In this session, we will review the new metrics and terminology, so you can feel confident in your reports.
Session 3: Navigating GA4 and Reports
Google overhauled the interface for GA4. Here’s how to navigate it and find your favorite reports from the old Google Analytics. Then, use filters to analyze your website audience.
Session 4: GA4 Advertising and UTM Tagging
Google Analytics is an excellent tool to track how your promotional work, such as paid search or social media ads, results in new supporters or donors. This session covers GA4’s new advertising attribution reports and how to use UTM tagging.
Session 5: GA4 Advanced Features
In this session, we explore the more advanced features of GA4. Learn how to build a custom report, so you can pull metrics that aren’t available in the standard interface..
Session 6: Google Tag Manager
The final session is an introduction to Google Tag Manager. If you want to track the actions users take on your site, such as subscribing to email or signing a petition, you will need another program called Google Tag Manager. Learn how to set up and get started with GTM.
A course designed for you…
Unlock the Power of Technical SEO for Your Nonprofit is ready to help people like you make sense of Technical SEO and use it for strategic impact.
Already getting started with Technical SEO
This course will support you in exploring advanced Technical SEO strategies with deeper insights into key elements like site structure, schema markup, and mobile optimization.
New to Technical SEO
This course covers the essentials as well. You'll get your foundation set and we'll introduce you to more complex topics gradually.
Planning to outsource your Technical SEO but want to understand
You will gain the strategic insights to make better decisions with your external partners. This will help you understand the improvements and reports you should be expecting from your Technical SEO investments.
Your Instructor for Unlock the Power of Technical SEO for Your Nonprofit
Katherine Watier Ong
She has over 30 years of experience in communications strategy and online delivery of communications messages, including over 20 years of SEO, social media, SEM, and web analytics management.
Frequently Asked Question
How will I access the course?
This course is self-paced. You will access the lesson recordings, resources, and quizzes in our community learning hub.
Who is this course for ?
This course is going to cover technical SEO for nonprofits. Anyone wanting to deepen their strategic SEO knowledge is an excellent fit for this course.
Is there proof of completion?
You can request a completion certificate upon completing all of the lessons and quizzes.
Scholarships?
We offer full and partial for all of our courses and events. Please use this form: https://centerfordigitalstrategy.com/scholarship/
Unlock the Power of Technical SEO for Your Nonprofit
Don’t let the complexity of technical SEO hold you back. Join our training session and add a vital skill to your resume. With Katherine’s expertise, you’ll leave with the confidence and knowledge to optimize your nonprofit’s website immediately.