Course: Fundamentals of SEO for Nonprofits
A strategic framework to harness the power of SEO to impact your goals.
A great stand alone fundamentals of SEO course or
Bundle it with other SEO for Nonprofits and Advocacy Series
Designed for Organizations
12 Lesson Self-Paced Course
Applicable strategy to use today for your organization
2025 Updated strategy
Resources and visuals
Completion Certificate for professional development
Instructor: Katherine Watier Ong
Founder — WO Strategies Experienced in helping organizations of all sizes stragecially use SEO to reach more people and make a bigger impact.
Are You Ready to Amplify Your Nonprofit's Impact with SEO?
ONLY $99
Every nonprofit dreams of making a bigger impact, reaching more people, and securing more donations. But with limited software, manpower, and a basic grasp of SEO, it can feel like an uphill battle.
But what if we told you there’s a way?
🚀 Introducing: The Ultimate SEO Training for Nonprofit Professionals 🚀
You don’t need a tech background or a massive budget. With this SEO Overview training, you’ll:
- Master the Basics of SEO: Even if you’re starting from scratch, we’ll make SEO easy to understand and implement.
- Craft a Custom SEO Plan: Learn how to create a strategy that’s perfect for your nonprofit’s unique needs and goals.
- Start to Boost Traffic & Donations: With more visibility comes more support. Watch as your website traffic and donations soar!
This class is going to give you real SEO Strategy
- How search engines find and present your pages to searchers
- The various elements of an SEO program:
- Elements involved in search engine discovery, crawling, and indexing
- Keyword selection and searcher’s intent
- Quality of online copy
- Website usability + page load speed
- Inbound link signals
- Social signals (Google + Bing)
- Additional markup (schema)
- Overview of eye-tracking studies and human psychological elements that impact your site’s search visibility
- Current personalization elements that impact search engine rankings
- Why creating personas, following the “rules,” and measuring is critical to online marketing success
- A peek into where Google and Bing are focused related to future changes
🌟 Hear From Those Who've Walked the Path Before You: 🌟
A course designed for you…
Unlock the Power of SEO for Your Nonprofit is ready to help people like you make sense of SEO Strategy and how to leverage it for strategic impact.
Already working with SEO
This course will support you in exploring advanced SEO strategies with deeper insights into key elements that will help you make a bigger impact.
New to SEO Strategy
From new staff to organizational leaders if you want a grounding in SEO this is a perfect place to start.
This course covers the essentials as well. You'll get your foundation set and we'll introduce you to more complex topics gradually.
Planning to outsource SEO but want to understand
You will gain the strategic insights to make better decisions with your external partners. This will help you understand the improvements and reports you should be expecting from your SEO investments.
Your Instructor for Unlock the Power of Technical SEO for Your Nonprofit
Katherine Watier Ong
She has over 30 years of experience in communications strategy and online delivery of communications messages, including over 20 years of SEO, social media, SEM, and web analytics management.
Frequently Asked Question
How will I access the course?
This course is self-paced. You will access the lesson recordings, resources, and quizzes in our community learning hub.
Who is this course for ?
This course is going to cover SEO Strategy for nonprofits. Anyone wanting to deepen their strategic SEO knowledge is an excellent fit for this course.
Is there proof of completion?
You can request a completion certificate upon completing all of the lessons and quizzes.
Scholarships?
We offer full and partial for all of our courses and events. Please use this form: https://centerfordigitalstrategy.com/scholarship/
Unlock the Power of SEO for Your Nonprofit
Don’t let the complexity of SEO hold you back. Join our training session and add a vital skill to your resume. With Katherine’s expertise, you’ll leave with the confidence and knowledge to optimize your nonprofit’s website immediately.