[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#133852″ custom_padding=”2px|0px|3px|0|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/The-Digital-Plan-Community-Logo-01.png” url=”https://centerfordigitalstrategy.com/” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”29%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”left”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”0|0px|4px|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”10px|0px|11px|0px|false|false” column_structure=”3_4,1_4″][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”20px” header_font=”||||||||” header_font_size=”40px”]

Entry Level Course & Certificate

Essentials of Compelling Email

Learn the essential concepts of creating compelling emails to move your audience, create better engagement, and get the change in the world you need.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” custom_padding=”11px|0px|22.4375px|0px|false|false” make_fullwidth=”on” column_structure=”3_5,2_5″][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_code _builder_version=”3.19.18″][/et_pb_code][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.8″ hover_enabled=”0″]

Just $50

[/et_pb_text][et_pb_button button_url=”#enroll” button_text=”Enroll Now” button_alignment=”center” _builder_version=”3.19.18″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_font=”||||||||”][/et_pb_button][et_pb_divider _builder_version=”3.19.2″ custom_margin=”||-1px”][/et_pb_divider][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2019/04/Essentials-of-Compelling-Email-Certificate-The-Digital-Plan.png” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”63%” module_alignment=”center” box_shadow_style=”preset1″ box_shadow_horizontal=”8px” box_shadow_vertical=”7px” box_shadow_blur=”13px” box_shadow_spread=”-4px”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” custom_padding=”11px|0px|22.4375px|0px|false|false” make_fullwidth=”on” column_structure=”3_5,2_5″][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”20px” header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”30px” header_3_font=”||||||||” header_3_font_size=”30px”]

What you’ll learn:

The Anatomy of an email

Like all good writing, email has its own unique structure for captivating and engaging readers. Sneak peek… the heart bone is connected to the action bone.

Using Emotional Tone for Engagement

You’ll learn the essentials of using positive and negative framing, tapping emotion and the five sense, and more to use engagement for compelling people to action.

Crafting Engaging Subject lines

After this course you’ll have the basics in your tool box to craft more compelling subject lines all the way down to the preview text.

Body Copy and Images

At the essential level once someone has opened your email compelling copy and imagery is core to engagement. You’ll get templates and worksheets to help you work through this as you develop your skills and program.

[/et_pb_text][et_pb_button button_url=”#enroll” button_text=”Enroll Now” button_alignment=”left” disabled_on=”on|on|off” _builder_version=”3.19.18″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_font=”||||||||”][/et_pb_button][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2019/04/Chris-Burley.jpeg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”50%” module_alignment=”center” custom_margin=”28px||” border_radii=”on|180px|180px|180px|180px”][/et_pb_image][et_pb_text _builder_version=”3.27.4″]

About the Instructor

Christopher Burley is a Denver-based communications and online mobilization consultant whose current work includes digital organizing in support of Democratic candidates for state and local political races and content development and strategic assistance for progressive nonprofit and labor groups. Chris previously held senior roles with Care2, Women Thrive Worldwide, and Defenders of Wildlife. He was also state digital director in New Mexico for the Obama 2012 campaign.

[/et_pb_text][et_pb_button button_url=”#enroll” button_text=”Enroll Now” button_alignment=”center” disabled_on=”off|off|on” _builder_version=”3.19.18″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_font=”||||||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”rgba(0,0,0,0.08)” custom_padding=”0|0px|12px|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”22.4375px|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”40px”]

Course Details

This is a self-paced 7 lesson course

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_equal=”on” _builder_version=”3.25″ custom_padding=”4px|0px|9px|0px|false|false” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#ffffff” custom_padding=”9px|8px||8px” border_width_top=”15px” border_color_top=”#0c71c3″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_spread=”-2px”]

Lesson #1

Course Overview

Module 1: Why Email Matters

Module 2: Essential Elements of Compelling Email

Module 3: Incorporating the Essentials in You Email Body Copy

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#ffffff” custom_padding=”9px|8px||8px” border_width_top=”15px” border_color_top=”#0c71c3″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_spread=”-2px”]

Lesson #2

Finding Your Audience

Module 1: Appeal Goals

Module 2: Theory of Change

Module 3: Audience Interest and Influence

Exercise: Identify the Audience for Your Appeal

Lesson #3

Emotional Tone

Module 1: Emotion’s role in Decision-Making

Module 2: Emotion and the Five Human Senses

Module 3: Positive and Negative Framing

Module 4: Emotion in Subject Lines

Module 5: Emotion in Images

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_equal=”on” _builder_version=”3.25″ custom_padding=”4px|0px|22.4375px|0px|false|false” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#ffffff” custom_padding=”9px|8px||8px” border_width_top=”15px” border_color_top=”#0c71c3″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_spread=”-2px”]

Lesson #4 & 5

Crafting a Subject Line

Module 1: Essential Ingredients to a Subject Line Solution

Module 2: Demonstrating Relevance to the Reader

Module 3: Communicating Urgency

Module 4: Evoking Emotion

Module 5: Conveying a Call to Action

Preview Text

Module 1: Preview Text 101

Lesson #6

Images

Module 1: Importance of Engaging Images

Module 2: What Makes an Image Engaging?

Module 3: Example Discussion

Lesson #7

Email Body Copy

Module 1: Logical Persuasion

Module 2: Applying Appeal Essentials to Your Email’s Body Copy

Module 3: Tips to Get Started

Module 4: Making Emails Scannable

Module 5: Concise, Compelling Writing for Email

Worksheet: Structuring Your Email
Worksheet: Email Appeal Checklist

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”#enroll” button_text=”Enroll Now” button_alignment=”left” disabled_on=”on|on|off” _builder_version=”3.19.18″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_font=”||||||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”15px|0px|44.875px|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”3px|0px|0|0px|false|false” column_structure=”1_3,2_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2019/02/Essentials-of-EmailArtboard-2-04.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”20px” header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”30px” header_3_font=”||||||||” header_3_font_size=”30px”]

The resources & training you’ll get

When you enroll today, you’ll receive instant access to:

The Essentials of Compelling Email Course
7 Course Lessons
1 Structuring Your Email Body Worksheet
1 Email Body Copy Checklist
3 Bonus Resources
7 Quizzes (one for each module)

When you complete the course you’ll also receive:

A printable certificate suitable for framing.
The ability to list this course on your resume and LinkedIn profile!

[/et_pb_text][et_pb_button button_url=”#enroll” button_text=”Enroll Now” button_alignment=”left” disabled_on=”on|on|off” _builder_version=”3.19.18″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_font=”||||||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”rgba(0,0,0,0.08)” custom_padding=”0|0px|12px|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”22.4375px|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”40px”]

This course is great for:

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_equal=”on” _builder_version=”3.25″ custom_padding=”4px|0px|22.4375px|0px|false|false” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Email Writers” use_icon=”on” font_icon=”%%238%%” icon_color=”#0c71c3″ _builder_version=”3.19.2″ header_font=”|600|||||||” header_text_align=”center” border_color_top=”#0c71c3″]

Anyone working for an organization or campaign that needs to write compelling email to drive engagement.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Fundraisers” use_icon=”on” font_icon=”%%155%%” icon_color=”#0c71c3″ _builder_version=”3.19.2″ header_font=”|600|||||||” header_text_align=”center” border_color_top=”#0c71c3″]

Anyone working on organizational fundraising knowing what creates an actual compelling email will help your fundraising and planning.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Campaigners” use_icon=”on” font_icon=”%%159%%” icon_color=”#0c71c3″ _builder_version=”3.19.2″ header_font=”|600|||||||” header_text_align=”center” border_color_top=”#0c71c3″]

Great campaigns engage supporters and make them part of the campaign. This course will help you better write or plan compelling email to drive your campaigns.

[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”enroll” _builder_version=”3.22″ custom_margin=”0px|||”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Payment form” _builder_version=”3.27.4″]

[accessally_order_form offer_id=’4′ allow_coupon=’yes’]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]