End of Year Fundraising Digital Strategy – Landing

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4-Session Live Course (On-Demand Available)

End of Year Fundraising Digital Strategy – On-Demand 

Learn the essential strategy, tactics, and tips for a successful End of Year Fundraising Digital Strategy in this 4-session on-demand recording of our live course.

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Course Price: $50

(On-demand recordings)

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What you’ll learn:

Planning Strategy

We know it can be confusing where to focus online, what strategies to plan, and how to implement a campaign that is a success for your organization. We’ll help you cut through that for planning. 

Maximizing Resources

We’ll help you sort through your internal resources to maximize your EOY impact.

Digital Ads for EOY

Digital Ads can make a huge impact on End of Year fundraising when executed well. After the training you’ll have the strategy to make sure you’re executing them well. 

Developing the Content you Need

Expert level EOY digital requires a lot of well-crafted content and content management, we’ll make sure you’re ready to create the content you need for success. 

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About the Instructor

Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading NOI style digital boot camp trainings and mentoring the next generation of digital campaigners.

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About the Instructor

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”

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Course Details

This is an on-demand recording of our live 4 lesson course

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Lesson #1

Friday October 11th, 2:30 ET / 11:30 PT

End of Year Fundraising Digital Strategy Overview

      • Big picture End of Year Fundraising Digital Strategy
      • The elements of an EOY Plan
      • EOY Digital Case Studies
      • EOY Digital Planning Worksheet – Assignment

 

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Lesson #2

Tuesday October 15th, 4:30 ET / 1:30 PT

End of Year Fundraising Calendar Planning

  • Calendar Planning
  • Email Best Practices
  • Email Schedules
  • Giving Tuesday
  • Planning Content Development
  • Planning Calendar development

 

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Lesson #3

Wednesday October 15th, 3:00 ET / 12:00 PT

Content Development

  • Developing Emails to raise money
  • Social Media for EOY
  • Website Planning
  • Advertising
  • Content Draft -Assignment
  • Planning Refinement

 

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Lesson #4

Tuesday October 22nd,  2:30 ET / 11:30 PT

Sharing, Feedback, Plan Finalization

  • Strategy Recap
  • Sharing and guided feedback
  • Feedback and strategy highlights
  • Final feedback

 

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The resources & training you’ll get

When you enroll today, you’ll receive instant access to:

  • The Essentials of Compelling Email Course
  • 5 Course Lessons
  • 3 Hours of Instruction
  • 1 Digital Planning Blueprint
  • 2 Slide decks you can share with your team.
  • 2 Resource Videos for your team.
  • 5 Quizzes (one for each lesson)

When you complete the course you’ll also receive:

  • A printable certificate suitable for framing.
  • The ability to list this course on your resume and LinkedIn profile!

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This course is great for:

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This course  will equip you with the strategy to run a successful End of Year Digital plan to grow engagement and raise more money.

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Developing successful content through End of Year is all about have a strategic plan. This training will equip you with that strategy. 

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Even if you aren’t leading End of Year fundraising but working on content this course will help you understand the complete EOY digital ecosystem. 

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