Email 101 – Overview

[et_pb_section bb_built=”1″ _builder_version=”3.0.97″ background_color=”#133852″ background_image=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/TheDigitalPlan_Header_full.png” custom_padding=”28px|0px|11px|0px” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.97″ header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”50px” header_font_size_last_edited=”on|phone”]

Email 101 – Overview

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.97″ custom_padding=”20px|0px|42.9062px|0px” prev_background_color=”#133852″][et_pb_row custom_padding=”21.4531px|0px|11px|0px” _builder_version=”3.0.97″][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.97″]

Email is still the most consistent and often most powerful engagement tool for organizations and political campaigns. This 101 training is about making sure you’ve got the basics covered. We’ll cover the following topics:

Building your list: “Where emails come from, turns out not the email fairy.”

Planning your emails: “Well reference the email planning template, asks, and audiences.”

Sending good emails: “We’ll be talking A/B testing, copyediting, and subject lines.”

Data and feedback: “Unsubscribes can be good, clicks matter, and how to read data.”

Key takeaway: Having the fundamentals of email strategy so you can take next steps. 

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”23.3281px|0px|4px|0px” _builder_version=”3.0.97″][et_pb_column type=”4_4″][et_pb_code _builder_version=”3.8.1″]<center><iframe src="https://player.vimeo.com/video/279734889" width="640" height="350" frameborder="0" allowfullscreen></iframe></center>[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0px|0px|23.3281px|0px” disabled_on=”on|on|on” _builder_version=”3.8.1″][et_pb_column type=”4_4″][et_pb_accordion icon_color=”#b1de00″ _builder_version=”3.8.1″][et_pb_accordion_item title=”-” open=”on” open_toggle_text_color=”#ffffff” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#ffffff” _builder_version=”3.8.1″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em” border_width_all=”0px” border_color_all=”rgba(217,217,217,0)” max_width=”0%” custom_margin=”-5px|||” /][et_pb_accordion_item title=”Webinar Recording: June 2018″ open=”off” _builder_version=”3.8.1″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em” use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” text_shadow_style=”none” box_shadow_style=”none”]

[/et_pb_accordion_item][/et_pb_accordion][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.97″][et_pb_column type=”4_4″][et_pb_text disabled_on=”on|on|on” _builder_version=”3.0.106″]

Resources:

Slack for Organizations Google doc you can copy and use. 

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Related Articles

Digital Advertising: Understanding Networks 101

[et_pb_section fb_built=”1″ _builder_version=”3.0.97″ background_color=”#133852″ background_image=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/TheDigitalPlan_Header_full.png” custom_padding=”28px|0px|11px|0px”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″ header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”50px” header_font_size_last_edited=”on|phone”] Digital Advertising: Understanding Networks 101 [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section…

Twitter for Organizing

[et_pb_section fb_built=”1″ _builder_version=”3.0.97″ background_color=”#133852″ background_image=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/TheDigitalPlan_Header_full.png” custom_padding=”28px|0px|11px|0px”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.97″ header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”50px” header_font_size_last_edited=”on|phone”] Twitter for Organizing [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.97″…

Video Storyboard Slides Template and Strategy

Video is a powerful tool to educate, engage, and drive action. But as video’s importance continues to rise in social media and online content at large it is still a struggle for so many groups. Creating a video storyboard is key to good video planning.

In this training, we’ll explain the process of storyboarding and show you how you can use slides to more effectively plan your videos.

Key takeaway: A slides based storyboard template you can put into action today.

Login to watch toay

Facebook for Organizing

[et_pb_section bb_built=”1″ _builder_version=”3.0.97″ background_color=”#133852″ background_image=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/TheDigitalPlan_Header_full.png” custom_padding=”28px|0px|11px|0px” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.11.1″ header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”50px” header_font_size_last_edited=”on|phone”] Facebook for Organizing [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.97″ custom_padding=”20px|0px|42.9062px|0px” prev_background_color=”#133852″][et_pb_row…

Email Strategy: Subject line strategy

[et_pb_section bb_built=”1″ _builder_version=”3.0.97″ background_color=”#133852″ background_image=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/TheDigitalPlan_Header_full.png” custom_padding=”28px|0px|11px|0px” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″ header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”50px” header_font_size_last_edited=”on|phone”] Email Strategy: Subject line strategy [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.97″…