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Ecosystem of Content – Landing Pages

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A tweet, a landing page, a Facebook post, an email to your list, the URL string of a page all have at least one thing in common, they all belong to your unique Ecosystem of Content.

Too often organizations think about content as one-off events and not as elements in a complete ecosystem that tells the story of your organization or campaign.

Key takeaway: Understanding how the theory of an Ecosystem of Content can be used for consistency and engagement.

This training will give you practical advice and systems to help you develop a coherent Ecosystem of Content. Not necessary for the training but we’ll draw on elements like:

• Content Calendars
• Tagging and Data Libraries
• Messaging Documents
• Audience Archetypes
• Organizational Archetypes

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Resources:

Ecosystem of Content – Landing Page Checklist | Google Doc 

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