Huge thanks to these sponsors for supporting social good and making the Digital Strategy Summit possible.
As our lives move online, connecting virtually with folks across town or even on the other side of the globe is simpler than ever. But have you considered what might prevent a person from using these digital communication tools?
One in four American adults have a disability that impacts their everyday life, including those who face systemic barriers in access to communication and information. In the wake of COVID-19, people in blind, Deaf, hard of hearing, and neurodiverse communities are experiencing this separation like never before. These communities have fought for years to gain access and inclusion, only to find themselves excluded by the use of inaccessible platforms and presentations for virtual meetings, webinars, conferences, and live streams. It doesn’t need to be that way. You and your organization can use technology to expand inclusion and accessibility for all.
This presentation will feature a panel of accessibility experts, disabled and not, discussing how the adoption of inclusive practices benefits you and your organization. They will highlight the many barriers to effective communication and information they face, share strategies that advance equity, and explain ways to address these issues with technology your organization already uses or is easy to obtain. As a group, we will brainstorm new ways to expand information and communication access in a digital environment.
Digital and traditional organizers sometimes disagree on which medium builds a stronger campaign. This session will be a panel discussion between digital experts and traditional organizers. Panelists will share their experiences with both methods. We’ll also consider two questions in the context of organizing: what is a relationship? What is power? Even if we don’t settle the issue once and for all in this session, it will be an informative conversation including all perspectives, including yours!
We live in a digital age. Livestreams have replaced programs. Networking events have been replaced with online communities. And Facebook continues to invest in Groups, their powerful — and popular — digital community spaces.
In this session, we’ll cover how to start a group, tips and tricks for growing and moderating it and explore examples of brands doing them right. Over a billion Facebook users are already active in Facebook Groups. It’s time to join them!
What is Digital Allyship, and what does it mean to be a digital steward in 2022 and beyond? This conversation covers the history of marketing and media, and what it looks like to craft digital messaging through a trauma informed, decolonized, and intersectional lens. Shifting the digital work beyond performative allyship, and moving towards digital stewardship.
Your website is your storefront window to the world. But is it being effective for you? Auditing your SEO and Google Analytics to measure your effectiveness doesn’t have to be challenging. You can take a few simple steps to understand your current SEO and website metrics and actions to improve your SEO, search engine results placement (SERPs), Google Console, and Analytics. GMMB’s Garth Moore and Mark Alves will provide a few key steps that can help you understand more about your website.
A panel on how purpose driven organizations can use TikTok & influencer marketing to reach Gen Z more effectively. Learn the ins and outs of the platform as well as why it’s important to build relationships with influencers. The panel will include team members from a Gen Z driven agency as well as some influencers.
COVID is showing how organizations that lack strong and authentic relationships with their communities cannot thrive in the current environment. In addition, we are seeing the rise of online surveillance and censorship targeting the most marginalized amongst us, which has only gotten worse during the pandemic. We are facing a new era that requires digital strategist to ask re-evaluate how they do their work, and what values are important to us.
More than ever, organizations must build authentic community relationships, using digital strategy to enhance those relationships and not the reverse. Most importantly, the safety and security of our communities must come first, even if it means letting go of privacy-invading practices, and finding creative ways to tackle and design digital strategies.
Find out why (and how) building authentic, safe and secure communities is not just good for your digital strategy and overall impact, but also the ethical choice we are being forced to make.
A tour of Jay Carmona’s new tools for aligning and scaling organizing and digital strategy at organizations and for efforts.
This is an intro to a process and tool that you can use to take your Facebook page or email list and turn it into a badass, engaged, and low-overhead field network built for scale and built to last. Let’s dig into turning our databases into progressive infrastructure.
The increasing importance of first-party data means organizations are running more surveys than ever. While it’s easy for anyone to write a survey, it’s hard to write a good survey that is as unbiased as possible. It’s also hard to leverage survey results in a way that’s actionable across the organization. This session will review best practices in eliminating bias from surveys, analyze when to use surveys vs. models/big data, and explore practical ways to act on the resulting data so it informs precise, persuasive campaigns.
While the Covid-19 epidemic deepened our interactions and activism online, it has not translated to an increase in expanding our movement work across nations and borders. Our world is more interconnected than ever, yet US activism continues to largely work in silos. This talk is meant to inspire us to unite in global struggles to protect the climate, worker’s rights, women’s rights, LGBTQ+ rights, disability rights and so many more. We are part of a global struggle to create a bolder and brighter future. The internet remains our best and most underutilized tool in building global solidarity movements.
For leaders working to advance a cause or transform an industry, LinkedIn is increasingly becoming one of the most powerful tools in their arsenal. Whether engaging with employees, donors or other leaders, LinkedIn is a platform for meaningful network engagement and thought leadership. This interactive session will highlight how key public sector leaders use LinkedIn and provide a playbook that can be used no matter where you are starting out.
This session will address the following questions:
How can content creators and social media managers help create equity across social media platforms when creators of color and their profiles are faced with consistently high levels of prejudice and oppression?
Through activities, examples, and group brainstorming, attendees will receive valuable tools to capture the voice and essence of social media clients (individuals, corporations, advocacy groups, nonprofit organizations, etc.) and help create digital equity.
As a white, non-disabled, cisgender woman who works largely with clients of color and those who hold other historically excluded identities, asking these questions is critical to my work as a digital creator, and more importantly, to the success of my clients. Though I hold a historically excluded identity as a queer person, acknowledging my privilege and proximity to power is essential to supporting their success.
I am honored to have worked in media and marketing for some 15 years and have focused most of that time on bridging media with social justice. The session will include what I have learned over the past decade and a half and offer examples, tools, and information related to the following:
Coronavirus restrictions hinder nonprofits’ ability to capture engaging photos and video.
Lackluster content hurts credibility, audiences dwindle, and revenue is lost in today’s increasingly crowded online marketplace of ideas. It’s a problem that existed before the pandemic, but it’s especially prevalent now.
We will discuss solutions for when photo and video shoots aren’t possible; and learn how to be better visual storytellers that cement an emotional connection with our audiences.
What if one shift to your business process could unlock the potential of your data?What if you could use your data to better inform your creative campaigns?
Content is most impactful when its strategy is built around a comprehensive understanding of your audience, and backed by accurate data about what does and doesn’t resonate with different audience segments. However, often your various outreach strategy teams work in silos, meaning organizations struggle to plan around this complete picture and never fully realize the potential of their communications.
You probably have an editorial plan but you should look at campaign planning in a different way. During this session we explore how teams plan audience experiences, and how shifting that process can help you use your organization’s marketing tools to maximize your engagement. We also dive into potential use cases and how your systems integrations can support those goals and leverage advanced capabilities like automation.
A session on building powerful brands through the intersection of digital strategy and design. Designing from emotions and meaning to inspire users and clients alike. Divulging the choices made, and stories crafted, for every element we create – concepts to completion. From a globally-translated logo design, to changing the perception of a national movement, to a components-based website on abortion rights. Designing inclusive, diverse, uplifting, mobile-friendly digital experiences. Elevating intersectional and non-gender normative persons. Touching on how we visually express hope for non-profits in the last year.
From the perspective of Director of UX&Design at Outright; a certified minority & women owned agency outside Washington, DC. A collective of passionate creatives. Kate is a design leader with a background in higher ed, agency and ecommerce, and a former ballerina. *Showcasing real-time examples from our work with Me Too Movement, National Institute for Reproductive Health, Marriott International’s learning/development program, and more. Including UI/UX design, visual identities, social, and a look inside a tactical brand guide for 2022.
“Nonprofit work can be exhausting and often creates burnout because there are limited resources available. The good news is you don’t have to do it alone – you can collaborate strategically to reach everyone’s goals. We’ll share case studies to give insight into building a successful, inclusive, and collaborative partnership.
Session attendees will:
There’s a growing realization among digital strategists that spamming and scamming potential donors is unethical and unsustainable. This panel will unpack the latest developments in email fundraising ethics and discuss why it’s vital for Democratic campaigns and progressive groups to treat their email communities with respect.
Nearly every week, there’s another news story about changes to advertising tracking. Cookies are dead! Google’s creating an alternative to cookies! Apple’s new iOS ruined Facebook Ads! Now Android is doing the same! It’s so hard to keep up… not to mention figure out how this actually impacts your advertising. This talk gives you the background to make sense of the headlines and practical tips for how advertisers can move forward in a new possibly cookie-less, privacy-focused ad tracking world.
Fluid complicated and always impactful, digital advertising continues to be a major driver in digital strategy. This panel will dig into the latest trends in what is working and making an impact for organizations. A lot continues to shift in the field. Join these seasoned veterans to learn what is happening now.
In today’s media environment where digital branding is pervasive, a different strategy need to be adopted to engage and excite users. One key strategy is building an engaged online community, where social media and the voices of your advocates are used to spread messaging authentically and organically. We emphasize the importance of creating plenty of opportunities for community members to spread the word on your mission once they perform an action, so they can ultimately drive more people back to your petitions, donations, and sign-up pages.
Campaigns that engage in popular culture meet people where they are and with the stories they share. But not every campaign experiences success and buy-in with fans! In this session, we’ll explore how to find and engage key fan partners, identify and build different types of pop culture campaigns, and turn fans into engaged, impactful activists!
Facebook and Instagram are powerful platforms for raising awareness and keeping people informed. Join us for a virtual training to learn about the latest tools, creative best practices, and resources that advocacy groups can use to connect and engage.
– Safety and security on Facebook
– Instagram tools and best practices
– Tools for Fundraising
Huge thanks to these sponsors for supporting social good and making the Digital Strategy Summit possible.
We have a limited number of full scholarships and discounted digital strategy summit tickets for those from groups that are historically underfunded especially those led by or serving BIPOC and LGTBQ+ communities. Please submit form: HERE.
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