Digital Strategy Summit Sessions & Speakers

Online March 28th - April 1st

Doing More for the 1 in 4: Making Virtual Spaces More Inclusive and Accessible for People with Disabilities

As our lives move online, connecting virtually with folks across town or even on the other side of the globe is simpler than ever. But have you considered what might prevent a person from using these digital communication tools?

One in four American adults have a disability that impacts their everyday life, including those who face systemic barriers in access to communication and information. In the wake of COVID-19, people in blind, Deaf, hard of hearing, and neurodiverse communities are experiencing this separation like never before. These communities have fought for years to gain access and inclusion, only to find themselves excluded by the use of inaccessible platforms and presentations for virtual meetings, webinars, conferences, and live streams. It doesn’t need to be that way. You and your organization can use technology to expand inclusion and accessibility for all.

This presentation will feature a panel of accessibility experts, disabled and not, discussing how the adoption of inclusive practices benefits you and your organization. They will highlight the many barriers to effective communication and information they face, share strategies that advance equity, and explain ways to address these issues with technology your organization already uses or is easy to obtain. As a group, we will brainstorm new ways to expand information and communication access in a digital environment.

Speakers

Alyah Thomas

Alyah Thomas

A proud ally and life-long student in the fields of Disability Justice, Accessibility, Deaf Culture, and American Sign Language.

Matt Cherry

Matt Cherry

"Matt Cherry is Director of Philanthropy at Ability Central, the philanthropic wing of the California Communication Access Foundation (CCAF). Ability Central’s work includes sharing resources for communications access, providing technical support for other disability nonprofits, and distributing more than a million dollars a year in grants.

Matt has spent more than three decades building movements for social change, starting in the UK, then moving to the Netherlands, before moving to the US. He spent 13 years as an executive director in the humanist movement. He served three terms as president of the United Nations NGO Committee on Freedom of Religion or Belief, the first non-religious person elected to that role. In 2013, Matt moved to the San Francisco Bay Area to become executive director of Death Penalty Focus. There, he led the 2016 California ballot initiative to abolish the death penalty in California.

While working at the UN to protect the fundamental right to communicate, Matt’s twin daughters were diagnosed with Autism. It brought home, literally, that practical support, as well as legal protection, is essential for people to fully realize their right to express themselves. Now he is evangelical about his work to help Ability Central achieve its vision of ‘transforming the field of communications and information access so that all individuals can realize their right and ability to access information and express themselves.'"

Can We Build Authentic Relationship Online?

Digital and traditional organizers sometimes disagree on which medium builds a stronger campaign. This session will be a panel discussion between digital experts and traditional organizers. Panelists will share their experiences with both methods. We’ll also consider two questions in the context of organizing: what is a relationship? What is power? Even if we don’t settle the issue once and for all in this session, it will be an informative conversation including all perspectives, including yours!

Speakers

Mira Weinstein

Mira Weinstein

"Mira has a thirty-year history leading political and organizing campaigns. Her first campaign was in 1988, when she might have been the only person in America who thought Michael Dukakis could win.

Since then, she has expanded her definition of victory. She’s directed successful organizing and mobilization campaigns with feminist activists, union members, teachers and gun violence prevention activists. She’s also directed regional field operations for two statewide ballot measures and many candidate campaigns.

In statewide campaigns with union members in California, Colorado and Florida, Mira’s leadership resulted in significant membership growth, budget and legislative victories, identification of hundreds of new leaders and many election day wins.

She designed and facilitated training programs for each campaign, ranging from a six-session campaign simulation to short 15 minute drills to help canvassers move undecided voters. She also has extensive experience revising training sessions to incorporate adult learning principles and interactive techniques.

Mira conceives of campaigns through the lenses of diversity, equity and inclusion, recognizing the wide variety of experiences that organizers and activists bring to the work. Her guiding principle is that we learn oppression and must actively work to unlearn and dismantle it."

Henri Makembe

Henri Makembe

"Henri Makembe is the Chief Executive Officer of Do Big Things. A seasoned public affairs professional and campaign strategist, Henri understands how to bridge strategic thinking with tactical planning to produce successful solutions. As a former partner at Beekeeper Group and LPS Campaigns, Henri has used his expertise to help a wide array of clients with their online communications strategies, focusing on websites, social media, and mobile technology. Prior to his role at Do Big Things, Henri also served adjunct professor at Georgetown University School of Continuing Studies.

As a first generation immigrant, Henri is passionate and personally invested in economic, social and racial justice. His drive to break down socio-economic barriers inspired him to become an Advisory Neighborhood Commissioner in DC, where he fought for a safe and inclusive family shelter in his neighborhood. A major proponent of digital advocacy and diversity in the digital space, Henri was named a’ “2013 Person To Watch” by PR News and has been featured in CNN and Campaigns and Elections.

Henri graduated from University of Maryland College Park and obtained his MBA from University of Maryland University College. When he is not in front of a computer, Henri loves playing soccer and is an avid Manchester United and Terps fan."

Kenneth Fujimoto

Kenneth Fujimoto

Ken is a career-long organizer in the labor and broad-based organizing traditions.

Charlene Mack

Charlene Mack

Charlene Mack, MBA is the Vice President for National Trainings and Partnerships for Innovate Public Schools. Prior to expanding her equity family to Innovate, she served as the Vice President of Movement Building at WEPOWER in St. Louis, MO where she led Black and Latinx Activate Changemaker’s strategy and team towards impact and scale through the Power-Building Academies, Tomorrow Builders Fellows, and Chisholm’s Chair Fellowship. In addition to restructuring the WEPOWER organizing strategy, Charlene quadrupled their Power Building Academy to over 150 residents, tripled the size of her team, worked to secure the first public stream for Early Childhood Education, and launched two new campaigns to further Economic and K12 justice.

A proud native of Charlotte, North Carolina, Charlene’s father was a Pastor and her mother, a strong right hand. Along their side, she witnessed the dynamics of public life. The work of the ministry grounded her in the need to activate the everyday leader in order to build people power. From securing $132.2 million to heighten school capacity and improve deferred maintenance in Charlotte, North Carolina as a lead organizer to overseeing a national community organizing fellowship for Leadership Educational Equity to coaching and training organizing globally at Harvard’s Leadership, Organizing, and Action certification program, there’s nothing Charlene enjoys more than cultivating community members to achieve what once was believed to be impossible through strong systems and relationships for power building.

Her formal education consists of undergraduate studies at Howard University along with a Master of Business Administration at Wake Forest University where she received the 2019 Student Leadership Award and where here team secured first place in Russia’s 2019 IBM International Case Study competition. Her informal studies were sitting at her parents’ feet watching them lead change closest to those impacted by the work from the city of Charlotte to Mfangano Island in Kenya. Charlene is a proud aunt, sister, follower of Christ, and daughter of Pastor Charles & Connie Mack Sr.

Groups Are The Future Of Facebook

We live in a digital age. Livestreams have replaced programs. Networking events have been replaced with online communities. And Facebook continues to invest in Groups, their powerful — and popular — digital community spaces.

In this session, we’ll cover how to start a group, tips and tricks for growing and moderating it and explore examples of brands doing them right. Over a billion Facebook users are already active in Facebook Groups. It’s time to join them!

Speakers

Josh Klemons

Josh Klemons

"Josh Klemons has done digital work with local, statewide and national political campaigns, tiny non-profits, solopreneurs, Fortune 500 companies and everything in between.

He writes, teaches, trains, presents and consults regularly on social media, digital marketing and ways brands can reach, engage and expand their audiences online.

He serves as the President of the Board of Social Media Breakfast Madison, and sits on the board of The Daily Cardinal and the Marketing Committee for the United Way of Dane County. A Reed Awards finalist, he was recognized as one of Madison’s 40 Under 40 Class of 2021 by In Business Magazine.

He’s also the host of Step Up Your Social, a podcast consisting of short episodes (~10 minutes or less) dedicated to quick, actionable tips to help brands take their digital marketing to the next level. You can listen to all episodes at StepUpYourSocial.com, or wherever you stream podcasts.

His motto is simple: You have a story... Let's tell it!"

Digital Allyship in 2022 and Beyond

What is Digital Allyship, and what does it mean to be a digital steward in 2022 and beyond? This conversation covers the history of marketing and media, and what it looks like to craft digital messaging through a trauma informed, decolonized, and intersectional lens. Shifting the digital work beyond performative allyship, and moving towards digital stewardship.

Speakers

Monica Cadena

Monica Cadena

Monica Cadena is an Afro-Latinx California-based artist, writer, movement worker, digital alchemist, brave space holder, plant ally, advocate, and the Creatrix of Black Healers Connect, a digital and in-person community for healers of the diaspora. The creator of Digital Allyship and the former co-founder of Wear Your Voice Magazine, Monica’s passionate about highlighting stories from those at the intersections of healing and social justice activism and centering healing-based initiatives. Outside of her work as a digital strategist, Monica works with many organizations within the psychedelic and drug policy space as SPORE, The Society for Psychedelic Outreach, Reform and Education, where she is the co-Executive Director, and currently working to create the first BIPOC centered psychedelic magazine The Revival, in collaboration with The Ancestor Project.

Easy SEO and Analytics Reviews

Your website is your storefront window to the world. But is it being effective for you? Auditing your SEO and Google Analytics to measure your effectiveness doesn’t have to be challenging. You can take a few simple steps to understand your current SEO and website metrics and actions to improve your SEO, search engine results placement (SERPs), Google Console, and Analytics. GMMB’s Garth Moore and Mark Alves will provide a few key steps that can help you understand more about your website.

Speakers

Garth Moore

Garth Moore

Garth’s digital leadership stems from more than 20 years in digital communications and technologies. After years as a technical producer in New York’s Silicon Alley, he moved into digital leadership with the ASPCA, 1Sky – a national climate action group – and the ONE Campaign. Garth has also consulted on digital strategies with many companies and nonprofits, including the ACLU, the Case Foundation, The World Food Programme, YUM! Brands, and the Meridian Institute. Garth’s passions include best practices, production, and digital processes form ideation to execution.

Julia Rothenberg

Julia Rothenberg

Julia has over a decade of experience crafting and deploying built-to-last digital solutions across all digital platforms. A creative storyteller and data-driven strategist, Julia develops digital campaigns and shapes brands online with a single focus—people. She strives not only to shape opinions but change behavior.

Mark Alves

Mark Alves

Mark launched his first website in 1998 along with a career in analytics and search engine optimization (SEO). Through SEO audits and analytics implementations, he's helped more than 100 nonprofits and government organizations tell measurably better stories online. The BBC, Search Engine Land, and Ragan’s PR Daily have quoted him. Mark makes those he works with chuckle, often intentionally. You can find him devouring ice cream and podcasts, both at 2x speed.

Engaging Gen Z on TikTok

A panel on how purpose driven organizations can use TikTok & influencer marketing to reach Gen Z more effectively. Learn the ins and outs of the platform as well as why it’s important to build relationships with influencers. The panel will include team members from a Gen Z driven agency as well as some influencers.

Speakers

Ashwath Narayanan

Ashwath Narayanan

"Ashwath Narayanan is the Founder & CEO of Social Currant, a DC-based creative solution that works with brands to match them with influencers to reach Gen Z on TikTok more effectively. He also works with nonprofits and social impact organizations to help them tackle emerging media platforms like TikTok, Reels & Influencer Marketing.

Social Currant has worked with numerous clients, from the first Chief HR Officer at LinkedIn to large national nonprofits. Ashwath is also a Senior Advisor to DC Arch Angels, an angel investing group in DC.

Ashwath was also named on the 25 Under 25 DC Class of 2021 Inno list, was a Forbes 30 Under 30 Fellow in 2019, & is a Senior majoring in Journalism at The George Washington University's School of Media & Public Affairs.

Reach out to talk all things future of media, marketing & entrepreneurship: [email protected]"

Why Safe & Secure Communities Must Come First

COVID is showing how organizations that lack strong and authentic relationships with their communities cannot thrive in the current environment. In addition, we are seeing the rise of online surveillance and censorship targeting the most marginalized amongst us, which has only gotten worse during the pandemic. We are facing a new era that requires digital strategist to ask re-evaluate how they do their work, and what values are important to us.

More than ever, organizations must build authentic community relationships, using digital strategy to enhance those relationships and not the reverse. Most importantly, the safety and security of our communities must come first, even if it means letting go of privacy-invading practices, and finding creative ways to tackle and design digital strategies.

Find out why (and how) building authentic, safe and secure communities is not just good for your digital strategy and overall impact, but also the ethical choice we are being forced to make.

Speakers

Sandra Ordonez

Sandra Ordonez

Sandra Ordonez has over 20+ years of experience working at the intersection of technology, community engagement, and human rights. She was one of the first Latinas to occupy leadership positions in the open source community, notably having served as the first Director of Communications for the Wikimedia Foundation. As a native New Yorker and daughter of immigrants, throughout her career she has worked towards elevating the voices of marginalized communities. This experience led her to envision and create the very popular Internet Freedom Festival, of which she currently serves as director.

Engagement Systems to Break Silos

A tour of Jay Carmona’s new tools for aligning and scaling organizing and digital strategy at organizations and for efforts.

This is an intro to a process and tool that you can use to take your Facebook page or email list and turn it into a badass, engaged, and low-overhead field network built for scale and built to last. Let’s dig into turning our databases into progressive infrastructure. 

Speakers

Jay Carmona

Jay Carmona

After over a decade of campaigning, organizing, and building digital programs for organizations, Jay founded Sematonic Strategies which specializes in turning major mobilization moments and email lists into massive, decentralized organizing operations.

How to write a good survey and act on the results

The increasing importance of first-party data means organizations are running more surveys than ever. While it’s easy for anyone to write a survey, it’s hard to write a good survey that is as unbiased as possible. It’s also hard to leverage survey results in a way that’s actionable across the organization. This session will review best practices in eliminating bias from surveys, analyze when to use surveys vs. models/big data, and explore practical ways to act on the resulting data so it informs precise, persuasive campaigns.

Speakers

Maeve Ward

Maeve Ward

Maeve Ward leads Civis’s research insights division, a subject she has over two decades of experience in. Maeve came to Civis after eight years at the Bill & Melinda Gates Foundation, where she led a team dedicated to building relationships through insights, campaigns, digital engagement, and direct outreach. She also spent 14 years at Hart Research Associates, where she led public opinion research studies for political, non-profit, and corporate organizations. She has a Bachelor's degree from American University and a Master's degree in Media and Public Affairs from George Washington University, where she also taught graduate-level courses in public opinion dynamics. Maeve lives in Arlington, VA, with her husband, their three children, and a pandemic puppy.

Our Digital Movements are Global... Period

While the Covid-19 epidemic deepened our interactions and activism online, it has not translated to an increase in expanding our movement work across nations and borders. Our world is more interconnected than ever, yet US activism continues to largely work in silos. This talk is meant to inspire us to unite in global struggles to protect the climate, worker’s rights, women’s rights, LGBTQ+ rights, disability rights and so many more. We are part of a global struggle to create a bolder and brighter future. The internet remains our best and most underutilized tool in building global solidarity movements.

Speakers

Jamila Aisha Brown

Jamila Aisha Brown

Jamila is a social entrepreneur specializing in digital communications throughout the African diaspora. She believes narrative and storytelling carry fundamental keys to liberation and digital tools are essential to building global solidarity.

From Chief Executive to Chief Influencer

For leaders working to advance a cause or transform an industry, LinkedIn is increasingly becoming one of the most powerful tools in their arsenal. Whether engaging with employees, donors or other leaders, LinkedIn is a platform for meaningful network engagement and thought leadership. This interactive session will highlight how key public sector leaders use LinkedIn and provide a playbook that can be used no matter where you are starting out.

Speakers

Anthony Shop

Anthony Shop

Anthony Shop is the cofounder of Social Driver, a leading digital creative agency, and Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers.

Digital Organizing to combat a pandemic

COVID-19 has pushed all of us to prioritize digital organizing and strategy to achieve our goals, but how have frontline organizations used digital organizing to combat the pandemic? 
 
From relational organizing to paid influencer work, hear directly from the digital team at Made to Save on how they used digital organizing to support their coalition of over 600 groups to combat mis/disinfo and save lives throughout the pandemic. 
 
There will be plenty of time for Q&A, so bring your questions.

Speakers

Salim Zymet

Salim Zymet

Salim Zymet is a digital strategist with over 10 years of experience who has helped manage multi-million dollar ad buys, recruited over 100,000 volunteers online, and raised millions of dollars online for progressive candidates, non-profits, and causes. Salim got his start in the world of digital marketing on the Obama 2012 campaign, and lives in Oakland, California where he loves hiking, skiing, eating Mac N Cheese, and building community.

Storytelling for Social Change: Elevating Voices Authentically & Equitably

This session will address the following questions:

How can content creators and social media managers help create equity across social media platforms when creators of color and their profiles are faced with consistently high levels of prejudice and oppression?

Through activities, examples, and group brainstorming, attendees will receive valuable tools to capture the voice and essence of social media clients (individuals, corporations, advocacy groups, nonprofit organizations, etc.) and help create digital equity.

As a white, non-disabled, cisgender woman who works largely with clients of color and those who hold other historically excluded identities, asking these questions is critical to my work as a digital creator, and more importantly, to the success of my clients. Though I hold a historically excluded identity as a queer person, acknowledging my privilege and proximity to power is essential to supporting their success.

I am honored to have worked in media and marketing for some 15 years and have focused most of that time on bridging media with social justice. The session will include what I have learned over the past decade and a half and offer examples, tools, and information related to the following:

  • How to maintain cultural sensitivity
  • Allowing for client agency and creating a collaborative content creation process
  • Identifying values through surveying and assessment
  • Establishing tone, messaging, and other brand assets
  • Cross-posting and ally marketing (a form of influencer marketing) to amplify platforms of individuals or organizations experiencing oppression online and/or off

Speakers

Liz Getman

Liz Getman

Liz Getman, she/her(s), is Founder & Director of Inspiration of Rise Collective, a media agency for change that uses an inclusive and equitable approach to digital marketing. With 15+ years in marketing, entrepreneurship, and nonprofit development, Liz is committed to using her privilege and proximity to power to contribute to the collective good both online and off. Her work includes managing various social media accounts and advising other entrepreneurs and start-ups about how to elevate their online presence. Liz studied Journalism, Spanish, and Italian at Ithaca College and received a master's degree in Latin American Studies with specializations in gender and development from the University of Florida. Outside of her work, she enjoys being in nature, cooking, travel, and finding pockets of joy in the simple things.

Shifting Focus: Visual storytelling in our new world

Coronavirus restrictions hinder nonprofits’ ability to capture engaging photos and video.

Lackluster content hurts credibility, audiences dwindle, and revenue is lost in today’s increasingly crowded online marketplace of ideas. It’s a problem that existed before the pandemic, but it’s especially prevalent now.

We will discuss solutions for when photo and video shoots aren’t possible; and learn how to be better visual storytellers that cement an emotional connection with our audiences.

Speakers

Tara Todras-Whitehill

Tara Todras-Whitehill

Tara Todras-Whitehill is an award-winning visual storyteller with photos on more than 20 front pages of The New York Times. After accumulating over a decade of experience as a working photojournalist and as a founder of two creative agencies, she now also works with organizations to maximize their impact by helping them elevate their visual storytelling skills. She does this through a combination of consulting, bespoke workshops, and coaching sessions. Her goal is to help people and organizations change the world through their stories.

Impactful Campaigns: The marriage of data and creativity

What if one shift to your business process could unlock the potential of your data?What if you could use your data to better inform your creative campaigns?

Content is most impactful when its strategy is built around a comprehensive understanding of your audience, and backed by accurate data about what does and doesn’t resonate with different audience segments. However, often your various outreach strategy teams work in silos, meaning organizations struggle to plan around this complete picture and never fully realize the potential of their communications.

You probably have an editorial plan but you should look at campaign planning in a different way. During this session we explore how teams plan audience experiences, and how shifting that process can help you use your organization’s marketing tools to maximize your engagement. We also dive into potential use cases and how your systems integrations can support those goals and leverage advanced capabilities like automation.

Speakers

Stefan Byrd-Krueger

Stefan Byrd-Krueger

"Stefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.

Stefan is a data evangelist, specialized in analytics and the uniquely complex needs of the non-profit sector. His career has centered around the use of technology in communications portfolios, including experience in programming, design, and digital strategy. He has played the role of client as well as the role of consultant, and works to close the gap between the two."

Digital Storytelling, Every Pixel has a Meaning 

A session on building powerful brands through the intersection of digital strategy and design. Designing from emotions and meaning to inspire users and clients alike. Divulging the choices made, and stories crafted, for every element we create – concepts to completion. From a globally-translated logo design, to changing the perception of a national movement, to a components-based website on abortion rights. Designing inclusive, diverse, uplifting, mobile-friendly digital experiences. Elevating intersectional and non-gender normative persons. Touching on how we visually express hope for non-profits in the last year.
From the perspective of Director of UX&Design at Outright; a certified minority & women owned agency outside Washington, DC. A collective of passionate creatives. Kate is a design leader with a background in higher ed, agency and ecommerce, and a former ballerina. *Showcasing real-time examples from our work with Me Too Movement, National Institute for Reproductive Health, Marriott International’s learning/development program, and more. Including UI/UX design, visual identities, social, and a look inside a tactical brand guide for 2022.

Speakers

Kate Bateman

Kate Bateman

"Kate is a visual designer and creator with 13 years experience delivering brand growth through visual identities, storytelling campaigns and data-driven results in creative.

In that time she has worked agency side at the renown DDB Chicago, in startup world at Nations Photo Lab (Millman Multimedia), and client-side for a variety of higher ed universities including Towson University, Strayer University, Capella University and Sophia. Her focus has ranged from print/magazine design to full-funnel corporate branding, campaigns, e-commerce, video direction and UI/UX visual design - creating the ideas that become design solutions.

Notable achievements include her TV campaign “Never Stop Growing” being ranked “Most Inspiring Ad” of Q4 2018 by Ace Metrix, her artificial intelligence ""Irving"" origin story & UI experience, her brand refresh of Strategic Education Inc and her theatre work for Second City, Lights Out, and more. Kate has been featured in Adweek, Vibe.com, Chicago Sun Times, Washington Post, AgencySpy, BizWomen and on Queen Latifah's Instagram. She has a certificate in Executive Leadership from Jack Welch Management Institute.

Fun facts: she is a former ballerina & current sailor and poet."

What We Accomplish Together: Building New and Inclusive Nonprofit Partnerships

“Nonprofit work can be exhausting and often creates burnout because there are limited resources available. The good news is you don’t have to do it alone – you can collaborate strategically to reach everyone’s goals. We’ll share case studies to give insight into building a successful, inclusive, and collaborative partnership.

Session attendees will:

  • Learn about increasing organizational brand exposure by promoting another group’s work
  • Hear about fundraising in partnership with dedicated allyship campaigns
  • Get case studies on expanding their list through exchanges, swaps, and strong advocacy collaboration”

Speakers

Jack Valor

Jack Valor

Jack Valor has 10 years of experience in nonprofit and political campaign-based digital consulting. They specialize in dynamic omnichannel online fundraising strategy and have helped some of the nation's top nonprofits thrive through the implementation of thoughtful advocacy, engagement, and fundraising tactics.

Panel: Ethical Email Trends in 2022

There’s a growing realization among digital strategists that spamming and scamming potential donors is unethical and unsustainable. This panel will unpack the latest developments in email fundraising ethics and discuss why it’s vital for Democratic campaigns and progressive groups to treat their email communities with respect.

Speakers

Josh Nelson

Josh Nelson

Josh Nelson is the CEO of Civic Shout and a Partner at The Juggernaut Project. He has more than 15 years of experience in political advocacy, email program management and digital marketing. He has helped nonprofits and companies acquire millions of email subscribers through paid and organic list growth programs, and generated billions of organic impressions on social media. He previously served as Vice President at CREDO Mobile, where he led teams responsible for advocacy, digital, communications and philanthropy, and as Director of Online Communications at Al Gore’s Alliance for Climate Protection.

Amy Chin-Lai

Amy Chin-Lai

Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Engineering Partnerships Manager at Action Network, Amy is one of the backend engineers and specializes in integrations, building advanced features, and email deliverability. She’s been at Action Network since 2017, where she’s helped thousands of digital organizers use their tools in more engaging ways. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts and walking her dog, Axel.

Murshed Zaheed

Murshed Zaheed

"Murshed Zaheed is one of the top hybrid legislative, policy, and digital strategists in American politics. He has more than 20 years of experience as a progressive leader, organizer and advocate in a career that stretches from the Congressional corridors in Washington DC to the Bay of San Francisco. He has worked and consulted for top nonprofit organizations, corporations, and national campaigns creating winning multi-channel grassroots advocacy campaigns and communications programs.

Prior to his stint as a consultant, he served as the Political Director of CREDO Mobile – a social change-oriented corporation renowned for being a progressive powerhouse of activism and philanthropy. Murshed’s years of experience as a senior leadership aide in Congress include his position as Director of New Media for then-Senate Majority Leader Harry Reid. He was also a member of Gov. Howard Dean’s groundbreaking digital team during his 2003–2004 presidential campaign. Murshed has a B.A. in political science from UCLA and a J.D. from Boston University School of Law. He is a member of the bars in Washington D.C. and in Massachusetts."

Lauren Miller

Lauren Miller

Lauren Miller is the communications director at the Institute of Politics at Harvard Kennedy School and a longtime digital fundraising strategist. For nearly a decade, she served as a senior advisor and digital director for Elizabeth Warren's Senate campaigns and Capitol Hill office, where she helped raise more grassroots money than any Senate campaign in history at the time. Prior to joining the Warren campaign, Lauren was one of the earliest employees at Blue State Digital, where she built the email and online communications team and oversaw email programs for more than 100 political campaigns and advocacy and nonprofit organizations.

Ripped From the Headlines: An Update on Ad Tracking Trends and What Your Org Can Do

Nearly every week, there’s another news story about changes to advertising tracking. Cookies are dead! Google’s creating an alternative to cookies! Apple’s new iOS ruined Facebook Ads! Now Android is doing the same! It’s so hard to keep up… not to mention figure out how this actually impacts your advertising. This talk gives you the background to make sense of the headlines and practical tips for how advertisers can move forward in a new possibly cookie-less, privacy-focused ad tracking world. 

Speakers

Emily Patterson

Emily Patterson

"Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations of all sizes understand their audiences and measure their digital outreach. She specializes in turning spreadsheets of data into practical digital strategy insights and tangible improvements to content and design.

Emily works specifically with nonprofit communication teams and the digital agencies that serve them. She focuses on democratizing data, helping teams get the skills they need to understand their metrics and make data-driven decisions. She has worked with World Wildlife Fund, Better Business Bureau, 4H, UN Environment, Rainforest Alliance and more.

Before starting Bee Measure, Emily was the Sr. Manager for Digital Analytics at Public Broadcasting Service. There, she helped PBS get insight into their diverse audience and create easy-to-use websites and applications.

When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s food scene. She is a PMI-certified Project Management Professional. Emily is also a DC chapter lead for the Digital Analytics Association."

Panel: Digital Advertising Trends for 2022

Fluid complicated and always impactful, digital advertising continues to be a major driver in digital strategy. This panel will dig into the latest trends in what is working and making an impact for organizations. A lot continues to shift in the field. Join these seasoned veterans to learn what is happening now. 

Speakers

Brian O'Grady

Brian O'Grady

Brian O’Grady co-founded Clarify Agency in 2015 and specializes in digital media strategy and effectiveness measurement. He has worked in digital advertising since 2006, with experiences including President Obama’s reelection campaign, Trilogy Interactive, Google, DoubleClick, and The Publicis Groupe. He lives in Oakland, California.

Eileen Pollet

Eileen Pollet

Eileen started her political career as an organizer in Washington State before transitioning to digital consulting. In 2016, she consulted with statewide, legislative, and local candidates, helping to win majorities in the Washington State House and Senate. In 2018, Eileen ran the first-ever DCCC IE in-house digital media team, running voter contact digital campaigns in 30 congressional districts. She has since consulted with clients around the country on digital fundraising, list building, and voter contact strategies. She founded her firm, Ravenna Strategies, in 2020 and has built a team of creators and strategists helping down ballot campaigns run top-notch digital strategy.

Ryanne Brown

Ryanne Brown

Brown is the Paid Media Director for Priorities USA, where she is charged with overseeing digital paid media for the 2022 campaign cycle and heading efforts to reach voters online. She has been working in politics for a decade, most recently as managing director of digital advertising at Do Big Things.

Isabel Arnold

Isabel Arnold

Managing large partnerships for Priorities USA this cycle. Most recently Amy McGrath's digital director and Tom Steyer's digital paid media lead. Worked on large-scale acquisition and project management for Need to Impeach in the 2018 cycle.

How to keep your community engaged after they have performed an action

In today’s media environment where digital branding is pervasive, a different strategy need to be adopted to engage and excite users. One key strategy is building an engaged online community, where social media and the voices of your advocates are used to spread messaging authentically and organically. We emphasize the importance of creating plenty of opportunities for community members to spread the word on your mission once they perform an action, so they can ultimately drive more people back to your petitions, donations, and sign-up pages.

Lisa Moretti

Lisa Moretti

Lisa's core responsibilities at SpeechifAI are to find and analyze market insights, understand what SpeechifAI's clients need, and develop product solutions that create the perfect user experience.

Using Pop Culture Authentically in Your Campaigns

Campaigns that engage in popular culture meet people where they are and with the stories they share. But not every campaign experiences success and buy-in with fans! In this session, we’ll explore how to find and engage key fan partners, identify and build different types of pop culture campaigns, and turn fans into engaged, impactful activists!

Elana Levin

Elana Levin

Elana Levin teaches digital strategy to organizations working for social change. As a digital organizer in the union movement, Elana co-founded the Organizing 2.0 Conference in 2009, an annual gathering of organizers and activists. Elana serves as Program Director of New Media Mentors running an online academy of digital strategy trainings and overseeing trainings at the Netroots Nation Convention. Elana hosts the Graphic Policy Radio podcast (“where geek culture and politics meet”) and tweets a bit too much at @Elana_Brooklyn.

Engage with Your Community on Facebook and Instagram

Facebook and Instagram are powerful platforms for raising awareness and keeping people informed. Join us for a virtual training to learn about the latest tools, creative best practices, and resources that advocacy groups can use to connect and engage.
– Safety and security on Facebook
– Instagram tools and best practices
– Tools for Fundraising

Elizabeth Hahn

Elizabeth Hahn

Elizabeth Hahn is the Associate Manager of Politics, Government and Civic Engagement at Instagram. Prior to Instagram, she worked for the Democratic National Committee's Civic Engagement and Voter Protection team. She is currently based in Washington, DC, where she's currently enjoying the cherry blossoms 🌸

Yaris Ng Pang

Yaris Ng Pang

Yaris is a Strategic Partner Manager at Meta supporting nonprofits on growing their digital capacity and organic fundraising utilizing Meta products. Prior to this role, Yaris built global developer programs reaching over 300k developers globally. Yaris has experience in community building, international development, small businesses and hospitality.

Sponsors

Huge thanks to these sponsors for supporting social good and making the Digital Strategy Summit possible. 

Save your spot

Don't miss out on early-bird pricing! The Digital Strategy Summit is one event you don't wanna have FOMO about.
(Early Bird Pricing Ends March 4th)

Single Pass

$ 129
  • Access to all sessions for one attendee.

Team Pass

$ 299
  • Access to all sessions for 3 attendees.
Popular

Organizational Pass

$ 599
  • Access to all sessions for 7 attendees.

Scholarship

We have a limited number of full scholarships and discounted digital strategy summit tickets for those from groups that are historically underfunded especially those led by or serving BIPOC and LGTBQ+ communities. Please submit form: HERE.

Involvement with The Center for Digital Strategy camps has proven to be an enriching personal and professional experience. It's rare to find so many qualified speakers and so many engaged audience members in a single virtual space.
Farz Sokhansanj
VP of Business Development

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