Digital Strategy Summit Speakers // 2021

The best defense against misinformation? A powerful offense.

Monday, May 3rd 2021 12 ET / 9 PT

Ashley Bryant of A/B Partners will take us through their Win Black / Pa’lante model. In 2020, A/B Partners developed Win Black / Pa’lante, a first of its kind campaign operation designed to fight back against misinformation and disinformation targeting Black and Latinx voters in the lead up to the U.S. election. The team translated their initial analysis and the work of leading researchers into actionable insights and developed targeted content for on-the-ground entities to respond to threats as they emerged, built a network comprised 150+ grassroots organizations in 21 states, leveraging a powerful infrastructure to deploy sophisticated digital media strategies. Among key partners were The New Georgia Project, More Than A Vote (Lebron James’ voter engagement organization), the Advancement Project and United We Dream. By flooding algorithms with hundreds of tested assets, Win Black was able to reach 12.5 million people on social media at an average of 5-6x each, generate 29m completed video views and drive nearly 600k people to our voter information center in the critical 12 weeks before Election Day.

Ashley Bryant

Principal, A/B Partners

After 12+ years of a unique professional career of brand building, digital marketing, and political strategy—Ashley sits at the intersection of cultural change, politics, and technology. Currently a Principal at A/B Partners, Ashley leads the political campaign practice helping organizations develop meaningful digital engagement to invite participation in social justice and politics to create new narratives. She is also co-leading the Win Black - Pa’lante campaign, a rapid content operation dedicated to campaigners across the country in order to counter misinformation, a form of digital voter suppression, targeted to Black and LatinX voters.

Media + Creative x Culture

Monday, May 3rd 2021 3 ET / 12 PT

Good content has been an afterthought for too long in political advertising. Digital-first creative has not been prioritized or valued, and the teams placing the ads are typically far removed from those deciding how they will look and sound. The result has been disjointed messaging distribution with little consideration of the voter’s experience. And too often, the creative is just… bleh. But there are lots of interesting ways to deliver a message and lots of places where that creative experience can feel organic and authentic. When media and creative teams work closely in concert and consider the broader cultural context, magic can happen.

Victor Nguyen-Long

Principal, Creative, Lockwood Strategy

Victor joined Lockwood in 2019 after an 18-year career in corporate and brand marketing at Nike, Red Bull, 72andSunny, and other world-class brands. He brings a unique perspective to political creative development from his previous work and believes that culture can be a force multiplier.

Media + Creative x Culture

Monday, May 3rd 2021 3 ET / 12 PT

Good content has been an afterthought for too long in political advertising. Digital-first creative has not been prioritized or valued, and the teams placing the ads are typically far removed from those deciding how they will look and sound. The result has been disjointed messaging distribution with little consideration of the voter’s experience. And too often, the creative is just… bleh. But there are lots of interesting ways to deliver a message and lots of places where that creative experience can feel organic and authentic. When media and creative teams work closely in concert and consider the broader cultural context, magic can happen.

Shannon Kowalczyk

CEO, Lockwood Strategy

Shannon has a long background in digital paid media, working in corporate and political advertising agencies, on President Obama’s re-election campaign, and at Pandora where she led the Democratic political practice. Shannon oversees Lockwood’s strategic direction and operations, with a particular focus on guiding the paid media work for our clients.

How to Maximize Moments of Peak Engagement

Monday, May 3rd 2021 1ET / 10 PT

When one of your supporters RSVPs for a volunteer opportunity, signs a petition, or donates to your organization, they are highly engaged and often get the “helpers high.” Don’t let this moment go to waste: make another ask to increase your donor conversation pipeline, your network of advocates, and your base of volunteers. 20% of donations on Mobilize come on the back of event sign-ups, and 10% of event sign-ups come from an event suggestion that appears moments after an advocacy action, like signing a petition.

Jocelyn Strauss

Enterprise Client Success Manager, Mobilize

Jocelyn is an Enterprise Client Success Manager at Mobilize with over 8 years of experience in advocacy organizing, data management, and tech management; she works with a wide array of clients from unions to non-profits.

Liberation Guided Design

Monday, May 3rd 2021 5 ET / 2 PT

This talk will cover how radically inclusive design principles form the bedrock of programs, databases and products that build power. Ari will draw on her years of experience in the field doing decolonization interventions, training groups as the Director of Community and Data Engineering at Wellstone, creating and implementing data infrastructure as the Deputy National Data Director for Bernie Sanders, founding and designing OpenField, and other defining moments from her lifetime of organizing work.

Ari Trujillo-Wesler

Co-Founder and CEO of OpenField

Arianna Trujillo-Wesler is the Co-Founder and CEO of OpenField. With nearly 20 years of experience, she has been the Deputy National Data Director for the 2016 Bernie Sanders campaign and has worked for Wellstone Action, the AFL-CIO, NationBuilder, and the Sierra Club among others before Co-Founding OpenField.

Moving online campaigns beyond communication and mobilization

Tuesday, May 4th 2021 1 ET / 10 PT

Digital campaigning has come a long way since its inception almost two decades ago. Despite having the potential to nurture an authentic and stronger bond with supporters, efforts have been mainly focused on communications, social media and mobilizing.  But are progressives really winning online with these techniques alone? Certainly, techniques like digital ads, petitions, and email communications do not seem to be winning progressive power on their own these days. In 2020, as part of our survey of the state of digital organizing in Europe, we developed a framework, that broke down the totality of online political actions into five different categories to better understand how we are doing digital campaigning and what opportunities are being missed. 
 
In this session, we will discuss our Five-Part Framework for Digital Organizing and its applications to planning an overall digital strategy. Additionally, we will explore methods for moving campaigning to deeper relationship building, more personalization in the forms of contacts, empowerment of supporters and activists with greater autonomy and other key elements to draw from the power of organizing online.

Ned Howey

CEO and Co-Founder at Tectonica

Ned Howey is the co-founder and CEO of Tectonica Digital Campaign Solutions, a multi-awarded agency recently recognized with the Reed Award for Best International Firm. As a partner of the company, he has led digital strategy for hundreds of projects for progressive NGOs, political parties and candidates in over 36 countries.

Moving Online Campaigns Beyond Communication and Mobilization

Tuesday, May 4th 2021 1 ET / 10 PT

Digital campaigning has come a long way since its inception almost two decades ago. Despite having the potential to nurture an authentic and stronger bond with supporters, efforts have been mainly focused on communications, social media and mobilizing.  But are progressives really winning online with these techniques alone? Certainly, techniques like digital ads, petitions, and email communications do not seem to be winning progressive power on their own these days. In 2020, as part of our survey of the state of digital organizing in Europe, we developed a framework, that broke down the totality of online political actions into five different categories to better understand how we are doing digital campaigning and what opportunities are being missed. 
 
In this session, we will discuss our Five-Part Framework for Digital Organizing and its applications to planning an overall digital strategy. Additionally, we will explore methods for moving campaigning to deeper relationship building, more personalization in the forms of contacts, empowerment of supporters and activists with greater autonomy and other key elements to draw from the power of organizing online.

Weronika Paszewska

Organizing Network Lead at Tectonica

An experienced leader of civil society organizations and grassroots groups, who co-founded and led multi-issue digitally first organization in Poland.

Connecting With Donors in a Virtual Environment

Tuesday, May 4th 2021 3 ET / 12 PT

The COVID-19 pandemic continues to disrupt nonprofit fundraising in unpredictable ways and impacts how you position, nurture, and convert contacts, volunteers and activists into donors. This session led by two digital fundraising veterans, will discuss how to deploy effective messaging and best use of digital tools across your various communications channels. They’ll showcase strategies and tactics to help you succeed in this new era of fundraising, many aspects of which may be permanent.

Jen Frazier

President + Founder, Firefly Partners

Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She was also part of the team that planned and executed the March for Women’s Lives in 2004, one of the great accomplishments of her life and career. Jen is passionate about Firefly’s clients – she loves to hear what motivates them and to think of creative ways our team can help them move their missions forward. Jen has a B.A. in History from the University of Oregon Honors College and an M.A. in Public Policy with a concentration in Women’s Studies from George Washington University. As Firefly’s fearless leader, she sets the strategic vision for the company, keeps up with the latest in digital marketing and nonprofit trends, and supports our team so we can continue to do great work for our clients. From local politics to reproductive rights to making outdoor recreation more accessible, Jen is a champion for progressive causes. She lives in Boulder, Colorado with her two kids, her preferred mode of transportation is a bicycle, and she has a knack for putting things together – from project budgets to puzzles to Ikea furniture.

Connecting With Donors in a Virtual Environment

Tuesday, May 4th 2021 3 ET / 12 PT

The COVID-19 pandemic continues to disrupt nonprofit fundraising in unpredictable ways and impacts how you position, nurture, and convert contacts, volunteers and activists into donors. This session led by two digital fundraising veterans, will discuss how to deploy effective messaging and best use of digital tools across your various communications channels. They’ll showcase strategies and tactics to help you succeed in this new era of fundraising, many aspects of which may be permanent.

Michael Stein

Digital Strategist, Laguna Creek Consulting

Michael Stein has been a passionate promoter of technology adoption by nonprofits for fundraising, engagement, organizing and advocacy since the birth of the Internet. He works as a consultant and coach to nonprofits, foundations and other civic organizations with a focus on digital engagement, online fundraising, social media presence, and email and website usability. In addition to freelance clients, he is also a Senior Digital Strategist with My Philanthropy Team. Michael is a Board Member of the Association of Fundraising Professionals, Golden Gate Chapter where he indulges his lifelong passion for fundraising for progressive causes.

A Field Guide to Google Tools: What Each Does and When to Use It

Wednesday, May 5th 2021 3ET / 12 PT

Want data about your website? Google’s got a free tool for that. Want to create an automated dashboard? Google’s got a free solution. Want to add a Facebook pixel to your site without bugging a developer? Google’s on that too.

Google’s digital tools, like Google Analytics and Google Search Console, are powerful – and mostly free! But with so many products — and such terrible documentation — keeping track of what’s available and how to use it is overwhelming. If you can’t tell your Tag Manager from DataStudio or know the different versions of Google Analytics, this session is for you.

Get a breakdown of Google’s digital tools, what they can do for you, and understand what to use when.

Emily Paterson

Founder at Bee Measure

Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations of all sizes understand their audiences and measure their digital outreach. She specializes in turning spreadsheets of data into practical digital strategy insights and tangible improvements to content and design. Emily works specifically with nonprofit communication teams and the digital agencies that serve them. She focuses on democratizing data, helping teams get the skills they need to understand their metrics and make data-driven decisions. She has worked with World Wildlife Fund, Better Business Bureau, 4H, UN Environment, Rainforest Alliance and more.

Influencers & Politics: Trendsetting to Change the World 🙌

Wednesday, May 5th 2021 1 ET / 10 PT

Buzzfeed called it: The Era Of Influencers Being Apolitical Online Is Over — and we hope it stays that way! Come hear about a variety of programs from 2020– from state-wide “fellowships” to the mega-program that supported the Biden presidency. You’ll leave with our top lessons learned you can take back to your own organization.

Madeline V Twomey

President, Rufus And Mane

Biden + Obama alumn, paid media bred. Now: partnerships, influencers and innovating digital in the progressive movement.

Influencers & Politics: Trendsetting to Change the World 🙌

Wednesday, May 5th 2021 1 ET / 10 PT

Buzzfeed called it: The Era Of Influencers Being Apolitical Online Is Over — and we hope it stays that way! Come hear about a variety of programs from 2020– from state-wide “fellowships” to the mega-program that supported the Biden presidency. You’ll leave with our top lessons learned you can take back to your own organization.

Nicholas Kitchel

Associate Director of Digital at The Hub Project

Digital strategy for progressive causes at the Hub Project, focused on influencers, partnerships, and start-up campaigns // formerly Biden Inaugural Committee, Hillary for America, and Center for American Progress.

Building a digital movement at the Innocence Project

Wednesday, May 5th 2021 5 ET / 2 PT

Innocence Project digital engagement director Alicia Maule will speak on how she built a digital organizing platform driving policy change, preventing executions, and engaging stories of people impacted by wrongful conviction.

Alicia Cepeda Maule

Digital Engagement Director, Innocence Project

Alicia Maule is the Innocence Project’s first Digital Engagement Director and since 2015 has led the organization in exponential audience growth, revenue, and advocacy including leading digital strategy that helped stop the execution of Rodney Reed and Pervis Payne.

Free Digital Tools You Should Be Using But Probably Aren't

Thursday, May 6th 2021 1ET / 10 PT

The social media toolkit keeps expanding – are you keeping up? While there are many great free tools in your social media arsenal, Live, Stories and Groups are three particularly powerful ones available to help build your brand, tell your story and reach new audiences. We’ll cover the basics as well as tips and tricks for making the most of each. We’ll also cover a bunch of other tools — from graphic design to listening tools and a whole lot more — you should be using, but probably aren’t.

Josh Klemons

Digital Storyteller/Strategist, Reverbal Communications

I'm Josh Klemons. I'm a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes — from tiny nonprofits and down-ballot candidates to statewide races and Fortune 500 compnies — find, hone and tell their stories online. I write, teach, train, present and consult regularly on social media, digital marketing and ways brands can reach, engage and expand their audiences online.

Emerging Broadcast, Peer-to-Peer Messaging & Mobile Trends

Thursday, May 6th 2021 12 ET / 9 PT

Join Farz Sokhansanj as he leads a panel on emerging broadcast and Peer to peer messaging and mobile trends. This discussion will feature other text messaging and mobile experts leveraging text for their organizations and clients. Details: Join Beth Becker as she leads a panel on emerging social media trends and platforms. This discussion will feature other social media strategists and practitioners leveraging social media for their organizations.”

Farz Sokhansanj

VP Of Business Development at Prompt.io

Farz has worked in political tech for the past 8 years and now manages Prompt.io's go-to-market activities in the political, advocacy and nonprofit space.

Retaining Donors and Reactivating Lost Supporters through Targeted Cultivation

Thursday, May 6th 2021 3 ET / 12 PT

Many NPOs struggle with the fact that a significant portion of their best email prospects are locked away in the ‘inactive’ category. At one point these valuable donors and supporters cared deeply about your cause. Can they be reactivated?

In this session, we will share the research proving how repeated engagement with targeted content prompts inactive supporters to become active, turns non-donors into donors, and boosts retention of existing donors. We will share case study examples from partner organizations like African Wildlife Foundation and show you how directed re-engagement has powerful and measurable results.

Eric Rardin

Vice-President, Global Strategic Partnerships, Care2

Eric is Senior Vice-President for Global Strategic Partnerships at Care2 where he manages a team of strategists who help hundreds of nonprofits connect with donors and supporters online. Prior to joining Care2, Eric designed and executed integrated advocacy campaigns for environmental nonprofits. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina, and a BS in political science from the University of Wyoming.

Embracing the Power of Video Storytelling to Inspire Action

You know video storytelling is powerful, but how do you make it work for you? This session is dedicated to helping you develop the skills you need to envision and execute videos that inspire action to elevate your cause. Whether you’re hiring a contractor or creating your own in-house video production, we will go through both the art and the tech side of video storytelling so you know how to make the most of your investment. There will be a Q+A session following the presentation.

Doza (they/them)

Director, Ditch The Box Studios

Doza works in the film industry in New Mexico as an editor, intimacy coordinator, and director of their video production company, Ditch The Box Studios. Using video storytelling to elevate and empower communities, they inspire action, fundraising, education, and professional development of underrepresented people and causes, while also serving on the Santa Fe Film and Digital Media Commission. Doza focuses on the power of communication through a variety of mediums including digital content, music, face-to-face interaction, and fire dancing. They are certified in permaculture design and empowerment, motorcycle riding, ultimate frisbee coaching, and all things spiritual and mystical.

Emerging Social Media Trends and Platforms panel

Join Beth Becker as she leads a panel on emerging social media trends and platforms. This discussion will feature other social media strategists and practitioners leveraging social media for their organizations.

Beth Becker

Founder at Becker Digital Strategies

Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top level digital strategy, social media strategy and digital training. Ms. Becker blends strategy with hands-on expertise in the use of social media to organize grassroots movements and energize campaigns. Specialties: Social Media, Public Relations, Grassroots Organization, New Media, Project Management, Training, Conference Speaking

Emerging Social Media Trends and Platforms panel

This discussion will feature other social media strategists and practitioners leveraging social media for their organizations.

Ejolee Mitchell

Social Media Director

I'm Ejolee, pronounced ah-jo-lee, is a social media strategist who has extensive experience in the non-profit sector with organizations such as Doctors Without Borders, iMentor, and Kepler. Throughout my career, I’ve worked in international and national nonprofit industry working with program, fundraising, marketing, and communications teams. Currently based in Brooklyn, NY, I’m constantly looking for opportunities to learn and enhance my skills.

Building and mobilizing a relational network at scale

The Jon Ossoff for Senate runoff campaign ran one of the biggest relational organizing programs in history — building and mobilizing a relational network of over 150k voters in less than a month. We ran a data-first and tech-forward relational program, using data to guide programmatic decisions and innovative technology like our in-house relational phonebank tool, OutReach, to drive engagement at scale. Our two-pronged program consisted of both volunteer and paid programs, which operated independently but in close collaboration. We believe in relational organizing and in its power to mobilize, persuade, and build long-term power. In this session, Davis Leonard (Digital Organizing Director), Josh Kravitz (Deputy Data Director) and Zoe Stein (Community Mobilizer Program Director) will share what worked, what didn’t, and what we learned in our efforts to mobilize voters for the 2021 GA Senate runoffs.

Davis Leonard

Davis was the Digital Organizing Director for the Jon Ossoff for Senate campaign; prior to that, she worked as Deputy Digital Organizing Director at the DNC and as a mobilization manager at Warren Democrats and Warren for President.

Building and mobilizing a relational network at scale

The Jon Ossoff for Senate runoff campaign ran one of the biggest relational organizing programs in history — building and mobilizing a relational network of over 150k voters in less than a month. We ran a data-first and tech-forward relational program, using data to guide programmatic decisions and innovative technology like our in-house relational phonebank tool, OutReach, to drive engagement at scale. Our two-pronged program consisted of both volunteer and paid programs, which operated independently but in close collaboration. We believe in relational organizing and in its power to mobilize, persuade, and build long-term power. In this session, Davis Leonard (Digital Organizing Director), Josh Kravitz (Deputy Data Director) and Zoe Stein (Community Mobilizer Program Director) will share what worked, what didn’t, and what we learned in our efforts to mobilize voters for the 2021 GA Senate runoffs.

Zoe Stein

Zoe Stein recently worked as the Community Mobilizer Program Director on the Jon Ossoff for U.S. Senate campaign and prior to that, has served as Field Director for the 2020 general election in AZ06 for Dr. Hiral Tipirneni's Congressional Campaign, and as Organizing Director for Arizona in 2018 for Nextgen America.

Building and mobilizing a relational network at scale

The Jon Ossoff for Senate runoff campaign ran one of the biggest relational organizing programs in history — building and mobilizing a relational network of over 150k voters in less than a month. We ran a data-first and tech-forward relational program, using data to guide programmatic decisions and innovative technology like our in-house relational phonebank tool, OutReach, to drive engagement at scale. Our two-pronged program consisted of both volunteer and paid programs, which operated independently but in close collaboration. We believe in relational organizing and in its power to mobilize, persuade, and build long-term power. In this session, Davis Leonard (Digital Organizing Director), Josh Kravitz (Deputy Data Director) and Zoe Stein (Community Mobilizer Program Director) will share what worked, what didn’t, and what we learned in our efforts to mobilize voters for the 2021 GA Senate runoffs.

Joshua Kravitz

Joshua recently worked as a Deputy Data Director on the Jon Ossoff for U.S. Senate campaign, after graduating from Stanford University with an M.S. in statistics in March 2020 and then working as the Data Director on the 2020 TX-22 congressional race.

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