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Ashley Bryant of A/B Partners will take us through their Win Black / Pa’lante model. In 2020, A/B Partners developed Win Black / Pa’lante, a first of its kind campaign operation designed to fight back against misinformation and disinformation targeting Black and Latinx voters in the lead up to the U.S. election. The team translated their initial analysis and the work of leading researchers into actionable insights and developed targeted content for on-the-ground entities to respond to threats as they emerged, built a network comprised 150+ grassroots organizations in 21 states, leveraging a powerful infrastructure to deploy sophisticated digital media strategies. Among key partners were The New Georgia Project, More Than A Vote (Lebron James’ voter engagement organization), the Advancement Project and United We Dream. By flooding algorithms with hundreds of tested assets, Win Black was able to reach 12.5 million people on social media at an average of 5-6x each, generate 29m completed video views and drive nearly 600k people to our voter information center in the critical 12 weeks before Election Day.
After 12+ years of a unique professional career of brand building, digital marketing, and political strategy—Ashley sits at the intersection of cultural change, politics, and technology. Currently a Principal at A/B Partners, Ashley leads the political campaign practice helping organizations develop meaningful digital engagement to invite participation in social justice and politics to create new narratives. She is also co-leading the Win Black - Pa’lante campaign, a rapid content operation dedicated to campaigners across the country in order to counter misinformation, a form of digital voter suppression, targeted to Black and LatinX voters.
Good content has been an afterthought for too long in political advertising. Digital-first creative has not been prioritized or valued, and the teams placing the ads are typically far removed from those deciding how they will look and sound. The result has been disjointed messaging distribution with little consideration of the voter’s experience. And too often, the creative is just… bleh. But there are lots of interesting ways to deliver a message and lots of places where that creative experience can feel organic and authentic. When media and creative teams work closely in concert and consider the broader cultural context, magic can happen.
Victor joined Lockwood in 2019 after an 18-year career in corporate and brand marketing at Nike, Red Bull, 72andSunny, and other world-class brands. He brings a unique perspective to political creative development from his previous work and believes that culture can be a force multiplier.
Shannon has a long background in digital paid media, working in corporate and political advertising agencies, on President Obama’s re-election campaign, and at Pandora where she led the Democratic political practice. Shannon oversees Lockwood’s strategic direction and operations, with a particular focus on guiding the paid media work for our clients.
Attendees of this session will learn why it is important to treat email communities with respect and some helpful best practices and tips for doing so. Attendees will learn about email list acquisition, email list hygiene, email program management and email writing. We’ll cover the importance of being honest and accurate in email communications, the potential deliverability consequences of mistreating your email community and the ethics of email program management. This panel will be relevant to anyone who works on email programs for organizations or campaigns and anyone else who has a stake in the success of organizational and campaign digital programs.
Josh Nelson is the Co-Founder of the Juggernaut Project, a new company that helps progressive organizations and Democratic campaigns grow their email lists. He has 15 years of experience in political advocacy, email program management and digital marketing. He has helped nonprofits and companies acquire millions of email subscribers through paid and organic list growth programs, and generated billions of organic impressions on social media. He previously served as Vice President at CREDO Mobile, where he led teams responsible for advocacy, digital, communications and philanthropy, and as Director of Online Communications at Al Gore’s Alliance for Climate Protection.
Murshed Zaheed is one of the top hybrid legislative, policy, and digital strategists in American politics. He has worked and consulted for top nonprofit organizations, corporations, and national campaigns creating winning multi-channel grassroots advocacy campaigns and communications programs. Prior to joining Clarify, he served as the Political Director of CREDO Mobile – a social change-oriented corporation renowned for being a progressive powerhouse of activism and philanthropy. Murshed’s years of experience as a senior leadership aide in Congress include his position as Director of New Media for then-Senate Majority Leader Harry Reid. He was also a member of Gov. Howard Dean’s groundbreaking digital team during his 2003–2004 presidential campaign.
Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Engineering Partnerships Manager at Action Network, Amy specializes in advanced features and email deliverability, and helps organizers use their tools in more engaging ways. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts and walking her dog, Axel.
Gabby synthesizes data and insights into creative campaigns and technology solutions for progressive organizations. As a strategist at Blue State, she focuses on digital fundraising and engagement for nonprofit, advocacy, and brand clients. She's endlessly curious, and grounds her work in an understanding of audiences — who they are, what they do, and the world in which they operate — centering ordinary people at the heart of every engagement.
Creative Action Network Co-Founder & CEO Max Slavkin moderates a discussion with artists Yocelyn Riojas, Yadessa Bojia, and Ginnie McKnight on art, social change, and practical tips for organizations working with artists.
Yadesa Bojia was born in Ethiopia and emigrated to the United States in 1995. In Seattle Bojia studied art at Seattle Pacific University from which he earned a Bachelor’s degree in visual communication, and Seattle Central Design Academy where he received an Associate of Arts degree in graphic design. Yadesa’s exposure to both African and Western art provides him a unique opportunity to understand their relationship as well as their differences. In 2010, he won a worldwide competition to design the flag of the African Union, out of 106 worldwide entries. Bojia believes his work is the by-product of the cultural differences he enjoyed while living in Addis Ababa, the capital of Ethiopia, and in Seattle, Washington. He also believes artists have a very unique opportunity, as well as responsibility, to work for justice and equality and communicating it to their respective communities. Yadesa Bojia lives in Shoreline, Washington with his wife, his daughter and son.
Yocelyn Riojas is a Latinx designer, illustrator, and resistance artist passionate about empowering her community through creating a voice for people of color. Her art and design depict themes of Latinx culture, women empowerment, and issues surrounding immigration. Yocelyn currently lives in Austin, Texas, and is pursuing her Master of Fine Arts at Texas State in Communication Design. Recently, she has been gaining momentum amplifying political messages in support of people of color through art.
Max is the co-founder & CEO of Creative Action Network - the marketplace for social impact art & design. Since 2008, he’s worked with CAN’s community of artists, non-profit organizations, and retailers like Patagonia, Urban Outfitters, and Target, to fuel social change with art. He's a proud alumnus of the Coro Fellows Program In Public Affairs, and lives in Sacramento CA.
Digital campaigning has come a long way since its inception almost two decades ago. Despite having the potential to nurture an authentic and stronger bond with supporters, efforts have been mainly focused on communications, social media and mobilizing. But are progressives really winning online with these techniques alone? Certainly, techniques like digital ads, petitions, and email communications do not seem to be winning progressive power on their own these days. In 2020, as part of our survey of the state of digital organizing in Europe, we developed a framework, that broke down the totality of online political actions into five different categories to better understand how we are doing digital campaigning and what opportunities are being missed. In this session, we will discuss our Five-Part Framework for Digital Organizing and its applications to planning an overall digital strategy. Additionally, we will explore methods for moving campaigning to deeper relationship building, more personalization in the forms of contacts, empowerment of supporters and activists with greater autonomy and other key elements to draw from the power of organizing online.
Ned Howey is the co-founder and CEO of Tectonica Digital Campaign Solutions, a multi-awarded agency recently recognized with the Reed Award for Best International Firm. As a partner of the company, he has led digital strategy for hundreds of projects for progressive NGOs, political parties and candidates in over 36 countries.
An experienced leader of civil society organizations and grassroots groups, who co-founded and led multi-issue digitally first organization in Poland.
The COVID-19 pandemic continues to disrupt nonprofit fundraising in unpredictable ways and impacts how you position, nurture, and convert contacts, volunteers and activists into donors. This session led by two digital fundraising veterans, will discuss how to deploy effective messaging and best use of digital tools across your various communications channels. They’ll showcase strategies and tactics to help you succeed in this new era of fundraising, many aspects of which may be permanent.
Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She was also part of the team that planned and executed the March for Women’s Lives in 2004, one of the great accomplishments of her life and career. Jen is passionate about Firefly’s clients – she loves to hear what motivates them and to think of creative ways our team can help them move their missions forward. Jen has a B.A. in History from the University of Oregon Honors College and an M.A. in Public Policy with a concentration in Women’s Studies from George Washington University. As Firefly’s fearless leader, she sets the strategic vision for the company, keeps up with the latest in digital marketing and nonprofit trends, and supports our team so we can continue to do great work for our clients. From local politics to reproductive rights to making outdoor recreation more accessible, Jen is a champion for progressive causes. She lives in Boulder, Colorado with her two kids, her preferred mode of transportation is a bicycle, and she has a knack for putting things together – from project budgets to puzzles to Ikea furniture.
Michael Stein has been a passionate promoter of technology adoption by nonprofits for fundraising, engagement, organizing and advocacy since the birth of the Internet. He works as a consultant and coach to nonprofits, foundations and other civic organizations with a focus on digital engagement, online fundraising, social media presence, and email and website usability. In addition to freelance clients, he is also a Senior Digital Strategist with My Philanthropy Team. Michael is a Board Member of the Association of Fundraising Professionals, Golden Gate Chapter where he indulges his lifelong passion for fundraising for progressive causes.
Join Beth Becker as she leads a panel on emerging social media trends and platforms. This discussion will feature other social media strategists and practitioners leveraging social media for their organizations.
I'm Ejolee, pronounced ah-jo-lee, is a social media strategist who has extensive experience in the non-profit sector with organizations such as Doctors Without Borders, iMentor, and Kepler. Throughout my career, I’ve worked in international and national nonprofit industry working with program, fundraising, marketing, and communications teams. Currently based in Brooklyn, NY, I’m constantly looking for opportunities to learn and enhance my skills.
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top level digital strategy, social media strategy and digital training.
Ms. Becker blends strategy with hands-on expertise in the use of social media to organize grassroots movements and energize campaigns.
Specialties: Social Media, Public Relations, Grassroots Organization, New Media, Project Management, Training, Conference Speaking
Motivated by his passion for social media and developing creative content for local companies, Albert went out on his own as a freelancer in social media and photography. In addition to his role at Greater Good Strategy, Albert is the curator of the FOMOFeed DC, an Instagram account highlighting the best activities and events to see in DC, a community manager for IGDC (DC’s largest Instagram meet-up community), and a member of The Collective of The Washington Post BrandStudio. He has worked as a social media consultant and in-house photographer for Michelin-starred restaurant Bresca, Kaz Sushi Bistro, Daikaya Group (Bantam King, Daikaya, Haikan, Hatoba, Tonari), and Sauf Haus Bier Hall & Bier Garten.
Decade of experience working to elect candidates, pass legislation, and help organizations achieve their goals through online strategy, tools, and tactics.
This discussion will feature other social media strategists and practitioners leveraging social media for their organizations.
Ryanne believes that seeing is believing: the images we see in our world reflect our collective perspective, and we can raise up the voices and organizations who are pushing the boundaries of that perspective (in a good way, of course). To that end, Ryanne brings a decade of experience in nonprofit advertising to Do Big Things, where she works with clients to determine their digital marketing and advertising goals and designs strategic media plans to help achieve those goals, whether they be to win an election, grow an online community, or increase brand presence online.
Eileen Pollet started her political career as an organizer with the marriage equality campaign in Washington State in 2012 before pivoting to the digital space. Eileen ran the in-house paid media team at the DCCC IE in 2018, helping Democrats take back the House. Since then, she has worked with candidates and progressive organizations around the country, with a focus on down-ballot campaigns. Eileen is bicoastal, splitting her time between Seattle and Washington DC.
Brian O'Grady is the co-founder of Clarify Agency, where he provides strategic advice on digital media planning, targeting, messaging, and measurement. He has worked with clients including the Alliance for a Better Minnesota, the Minnesota DFL House Caucus, Need to Impeach, CREDO Action, and Catalist. He worked on the digital ads team for President Obama's 2012 campaign and has previously worked for DoubleClick, Performics, and the Publicis Groupe's digital shared service operation.
Want data about your website? Google’s got a free tool for that. Want to create an automated dashboard? Google’s got a free solution. Want to add a Facebook pixel to your site without bugging a developer? Google’s on that too.
Google’s digital tools, like Google Analytics and Google Search Console, are powerful – and mostly free! But with so many products — and such terrible documentation — keeping track of what’s available and how to use it is overwhelming. If you can’t tell your Tag Manager from DataStudio or know the different versions of Google Analytics, this session is for you.
Get a breakdown of Google’s digital tools, what they can do for you, and understand what to use when.
Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations of all sizes understand their audiences and measure their digital outreach. She specializes in turning spreadsheets of data into practical digital strategy insights and tangible improvements to content and design.
Emily works specifically with nonprofit communication teams and the digital agencies that serve them. She focuses on democratizing data, helping teams get the skills they need to understand their metrics and make data-driven decisions. She has worked with World Wildlife Fund, Better Business Bureau, 4H, UN Environment, Rainforest Alliance and more.
Buzzfeed called it: The Era Of Influencers Being Apolitical Online Is Over -- and we hope it stays that way! Come hear about a variety of programs from 2020-- from state-wide "fellowships" to the mega-program that supported the Biden presidency. You'll leave with our top lessons learned you can take back to your own organization.
Biden + Obama alumn, paid media bred. Now: partnerships, influencers and innovating digital in the progressive movement.
Digital strategy for progressive causes at the Hub Project, focused on influencers, partnerships, and start-up campaigns // formerly Biden Inaugural Committee, Hillary for America, and Center for American Progress.
Innocence Project digital engagement director Alicia Maule will speak on how she built a digital organizing platform driving policy change, preventing executions, and engaging stories of people impacted by wrongful conviction.
Alicia Maule is the Innocence Project’s first Digital Engagement Director and since 2015 has led the organization in exponential audience growth, revenue, and advocacy including leading digital strategy that helped stop the execution of Rodney Reed and Pervis Payne.
The social media toolkit keeps expanding - are you keeping up? While there are many great free tools in your social media arsenal, Live, Stories and Groups are three particularly powerful ones available to help build your brand, tell your story and reach new audiences. We'll cover the basics as well as tips and tricks for making the most of each. We'll also cover a bunch of other tools — from graphic design to listening tools and a whole lot more — you should be using, but probably aren't.
I'm Josh Klemons. I'm a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes — from tiny nonprofits and down-ballot candidates to statewide races and Fortune 500 companies — find, hone and tell their stories online.
I write, teach, train, present and consult regularly on social media, digital marketing and ways brands can reach, engage and expand their audiences online.
Join Farz Sokhansanj as he leads a panel on emerging broadcast and Peer to peer messaging and mobile trends. This discussion will feature other text messaging and mobile experts leveraging text for their organizations and clients.
Farz has worked in political tech for the past 8 years and now manages Prompt.io's go-to-market activities in the political, advocacy and nonprofit space.
An early adopter of conversational marketing, Lloyd Cotler has worked with some of the biggest organizations to develop engaging and successful SMS marketing strategies. He has crafted thoughtful interactive text messages for Hillary Clinton’s presidential campaign, Random House, the Alzheimer's Association, the Get Schooled Foundation, Susan G Komen, The ONE Campaign, Viacom, and more.
Sandi Fox has more than 14 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth.
Many NPOs struggle with the fact that a significant portion of their best email prospects are locked away in the ‘inactive’ category. At one point these valuable donors and supporters cared deeply about your cause. Can they be reactivated?
In this session, we will share the research proving how repeated engagement with targeted content prompts inactive supporters to become active, turns non-donors into donors, and boosts retention of existing donors. We will share case study examples from partner organizations like African Wildlife Foundation and show you how directed re-engagement has powerful and measurable results.
Eric is Senior Vice-President for Global Strategic Partnerships at Care2 where he manages a team of strategists who help hundreds of nonprofits connect with donors and supporters online. Prior to joining Care2, Eric designed and executed integrated advocacy campaigns for environmental nonprofits. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina, and a BS in political science
from the University of Wyoming.
Websites, social media, email, advertising...you may have learned about them individually, but how do they work together in an integrated campaign? This session will cover creative ways to use digital tools together to help your campaign or organization get the most out of your investment in time and money. How can Facebook and email amplify each other? How can digital advertising support field organizing? How can data from one platform help you connect with voters -- or donors -- on another? How do you integrate cross-channel advertising into an advocacy campaign? How can you connect your online and offline work to the benefit of both? Join us to explore these questions and more.
Colin Delany is a veteran of more than two decades in the world of internet politics, a digital strategist, the founder/editor of Epolitics.com and a columnist for Campaigns & Elections. In addition to his work as a digital politics practitioner, Delany is a sought-after speaker and trainer on topics related to online advocacy, digital marketing, social media, digital fundraising, digital advertising and online organizing.
He has presented at conferences ranging from South by Southwest Interactive to Netroots Nation and lectured at institutions including Harvard, George Washington University and the London School of Economics. He was honored as one of "Ten Who Are Changing the World of Politics and the Internet" at the 2010 World E-Gov Forum in Paris, and he has consulted with political parties and political organizations based in countries around the world.
The author of the ebook series “How to Use the Internet to Change the World – and Win Elections”, Delany works as a consultant to help advocacy and electoral campaigns use digital tools to achieve their political goals. Before starting his strategy practice, Delany worked in Texas Legislature, participated in the dot-com boom and served as online communications director at both the National Environmental Trust and the National Women's Law Center. He also plays bass in a rock and roll band.
This talk will cover how radically inclusive design principles form the bedrock of programs, databases and products that build power. Ari will draw on her years of experience in the field doing decolonization interventions, training groups as the Director of Community and Data Engineering at Wellstone, creating and implementing data infrastructure as the Deputy National Data Director for Bernie Sanders, founding and designing OpenField, and other defining moments from her lifetime of organizing work.
Arianna Trujillo-Wesler is the Co-Founder and CEO of OpenField. With nearly 20 years of experience, she has been the Deputy National Data Director for the 2016 Bernie Sanders campaign and has worked for Wellstone Action, the AFL-CIO, NationBuilder, and the Sierra Club among others before Co-Founding OpenField.
You know video storytelling is powerful, but how do you make it work for you? This session is dedicated to helping you develop the skills you need to envision and execute videos that inspire action to elevate your cause. Whether you're hiring a contractor or creating your own in-house video production, we will go through both the art and the tech side of video storytelling so you know how to make the most of your investment. There will be a Q+A session following the presentation.
Doza works in the film industry in New Mexico as an editor, intimacy coordinator, and director of their video production company, Ditch The Box Studios. Using video storytelling to elevate and empower communities, they inspire action, fundraising, education, and professional development of underrepresented people and causes, while also serving on the Santa Fe Film and Digital Media Commission. Doza focuses on the power of communication through a variety of mediums including digital content, music, face-to-face interaction, and fire dancing. They are certified in permaculture design and empowerment, motorcycle riding, ultimate frisbee coaching, and all things spiritual and mystical.
The Jon Ossoff for Senate runoff campaign ran one of the biggest relational organizing programs in history — building and mobilizing a relational network of over 150k voters in less than a month. We ran a data-first and tech-forward relational program, using data to guide programmatic decisions and innovative technology like our in-house relational phonebank tool, OutReach, to drive engagement at scale. Our two-pronged program consisted of both volunteer and paid programs, which operated independently but in close collaboration. We believe in relational organizing and in its power to mobilize, persuade, and build long-term power. In this session, Davis Leonard (Digital Organizing Director), Josh Kravitz (Deputy Data Director) and Zoe Stein (Community Mobilizer Program Director) will share what worked, what didn’t, and what we learned in our efforts to mobilize voters for the 2021 GA Senate runoffs.
Davis was the Digital Organizing Director for the Jon Ossoff for Senate campaign; prior to that, she worked as Deputy Digital Organizing Director at the DNC and as a mobilization manager at Warren Democrats and Warren for President.
Joshua recently worked as a Deputy Data Director on the Jon Ossoff for U.S. Senate campaign, after graduating from Stanford University with an M.S. in statistics in March 2020 and then working as the Data Director on the 2020 TX-22 congressional race.
Zoe Stein recently worked as the Community Mobilizer Program Director on the Jon Ossoff for U.S. Senate campaign and prior to that, has served as Field Director for the 2020 general election in AZ06 for Dr. Hiral Tipirneni's Congressional Campaign, and as Organizing Director for Arizona in 2018 for Nextgen America.
When one of your supporters RSVPs for a volunteer opportunity, signs a petition, or donates to your organization, they are highly engaged and often get the “helpers high.” Don’t let this moment go to waste: make another ask to increase your donor conversation pipeline, your network of advocates, and your base of volunteers. 20% of donations on Mobilize come on the back of event sign-ups, and 10% of event sign-ups come from an event suggestion that appears moments after an advocacy action, like signing a petition.
Jocelyn is an Enterprise Client Success Manager at Mobilize with over 8 years of experience in advocacy organizing, data management, and tech management; she works with a wide array of clients from unions to non-profits.
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