Digital Launch Checklist

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Digital for Political Campaigns

2020 Campaign Launch Checklist

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Getting your campaign off on the right digital footing is essential to getting your campaign off on the right foot. Or we guess in our case we might want to lead with left 😉

Way too many campaigns aren’t digital-ready when launching. This simple checklist with tips will get you ahead of the pack!

You can save your progress below or download the PDF. 

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Track your checklist progress

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Jump to checklist section

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Branding & Messaging

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When it comes to branding and messaging you want to have the essential brand framework ready about 30 days before launch day. Your branding and messaging work should be reflected on your website, in your Facebook posts, tweets, emails, and ads on launch day.

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[progressally_objectives objective_id=”1″]

(Explained in Lesson #1 of Essentials of Digital for Campaigns)

[progressally_objectives objective_id=”2,3″]

(It doesn’t have to be perfect the iconic Obama campaign designs went through many changes in 2008 and even 2012)

[progressally_objectives objective_id=”4,5″]

 

 

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[progressally_objectives objective_id=”6,7″]

(Explained in Lesson #1 of Essentials of Digital for Campaigns)

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Visual Assets

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Ideally, you’ll at least have a collection of photos ready at least 30 days prior to launch. These images should reflect your Organizational Archetype. Campaigns that are truly competing in the digital arena should be launching with a campaign video.

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[progressally_objectives objective_id=”8,9,10,11,12″]

 

 

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Website

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Ideally, you’ll at least have a collection of photos ready at least 30 days prior to launch. These images should reflect your Organizational Archetype. Campaigns that are truly competing in the digital arena should be launching with a campaign video.

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[progressally_objectives objective_id=”24,25,26,27″]

 

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[progressally_objectives objective_id=”13,14,15″]

(Don’t skimp on hosting website speed impacts user experience and search engine results)

[progressally_objectives objective_id=”16,17″]

(You’ll need your bank account and campaigning info ready. If you don’t have a donate page with your CRM like NGPVAN or ActionNetwork get setup on ActBlue)

[progressally_objectives objective_id=”18″]

(Ideally, you have full CRM like NGPVAN or ActionNetwork ready to go. If not get started with something like MailChimp.)

[progressally_objectives objective_id=”19″]

(Make sure you have proper text message/SMS opt-in language)

 

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[progressally_objectives objective_id=”19,20,21″]

(Really important for accessibility)

[progressally_objectives objective_id=”22,23″]

(This could happen after launch but helps set up how your site shows up in search engines)

 

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[progressally_objectives objective_id=”16,17,18″]

(If you launch with a video, you should, makes sure it is on your homepage too)

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Email

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Ideally, you’ll at least have a collection of photos ready at least 30 days prior to launch. These images should reflect your Organizational Archetype. Campaigns that are truly competing in the digital arena should be launching with a campaign video.

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[progressally_objectives objective_id=”28,29,30,31″]
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Social Media

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Ideally the minute you plan to run for office you secure your name/ the name for the campaign across main social media platforms. You should start posting general content as soon as possible.

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[progressally_objectives objective_id=”32,33,34,35,36,37″][progressally_objectives objective_id=”38″][progressally_objectives objective_id=”39,40,41″]

(This can take a few weeks get it done ASAP)

[progressally_objectives objective_id=”42,43,44″][progressally_objectives objective_id=”45,46,47,48,49″][progressally_objectives objective_id=”50″]
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