Resource Hub – ‘Deep Canvassing’ on Facebook

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Digital for Political Campaigns

Deep Canvassing on Facebook Advertising

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Jump to Topics

Facebook “Deep Canvassing” Volunteer Guidelines

Your Canvasses

Boosting Through Groups

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Overview

Facebook Deep Canvassing is a simple process of getting your staff and volunteers into the comments of your top performing Facebook posts to interact with your supporters. The goal is to get those supporters to take additional action. Liking and responding to their comments from individual profiles serves to help them up the ladder of engagement and to push this public “canvassing” conversation into more people’s Facebook feeds. 

You will need to master engagement advertising to take full advantage of this strategy!

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FACEBOOK “DEEP CANVASSING” VOLUNTEER GUIDELINES

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Give your volunteers parameters and instructions about how to do Facebook Deep Canvassing. This is a document you can make more public because it does not contain any sensitive campaign information.

Make these your own and train your digital organizers!

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Tracking Your Canvasses

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Content-Boosting Through Groups

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You may also assign volunteers to sharing and reposting top posts in relevant groups. This requires research, coordination, approval from moderators, and consistent volunteer canvasser commitment. 

This is an example group-sharing tracker: 

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Developed by

[/et_pb_text][et_pb_team_member name=”Adriel Hampton” position=”Founder of Adriel Hampton Group” image_url=”https://centerfordigitalstrategy.com/wp-content/uploads/2020/04/Adriel-Hampton-Tax-the-Rich.jpg” facebook_url=”https://www.facebook.com/theleftyleague” twitter_url=”https://twitter.com/adrielhampton” linkedin_url=”https://www.linkedin.com/in/adrielhampton/” icon_color=”#b1de00″ admin_label=”Trainer / Instructor” _builder_version=”4.4.2″ header_level=”h3″ header_font=”|700|||||||” header_text_align=”left” header_font_size=”30px” header_line_height=”1.2em” custom_margin=”0px||” border_radii_image=”on|180px|180px|180px|180px” border_color_all_image=”#ffffff” saved_tabs=”all”]

Adriel Hampton runs an eponymous digital agency based in California and The Really Online Lefty League, a federal PAC covered around the globe for its videos exposing Facebook’s political ad policies. He previously co-founded Pinpoint Predictive, which provides the world’s most powerful digital advertising targeting using psychometrics.

Adriel also co-founded Really American, a news and PR firm that enables individuals to protect truth, democracy, social justice and the environment and reaches tens of millions of people each month. Prior to founding The Adriel Hampton Group, Adriel served as VP of Business Development at NationBuilder, where he built the company’s partner ecosystem. Before joining NationBuilder’s founding team in 2011, he worked as an investigator in the SF City Attorney’s Office and as Political Editor of the San Francisco Examiner. He writes regularly for Campaigns and Elections. AHG projects include a nationwide Facebook campaign to activate progressive voters in the runup to the 2018 U.S. midterm elections; election consulting for local, state, and federal candidates across the country; large-scale web projects for nonprofits including JVS and CalBike; and outreach for ActionSprout’s $2 million Facebook ad credit giveaway to NGOs.

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