Learning Outcomes Schedule FAQ
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Sessions Start October  • Limited seats Available  • Enrollment Deadline october 2nd

Digital Campaign Accelerator

Don’t just publish content or do “digital” things.

Learn how to build digital campaigns from the ground up so you can focus on what you do best – making positive change in the world.

In this biweekly intensive, you’ll get tailored, hands-on instruction that will teach you everything from campaign planning, to creative strategy, to execution, to testing and reporting.

The accelerator is specially designed to supercharge teams running marketing, advocacy, social impact, volunteer, and fundraising campaigns.

With instruction from globally renowned digital strategists Brad Caldana and Sarah Ali, you’ll come away equipped to build and scale campaigns that meet your goals and help you achieve your mission.

REGISTER
Sessions Start October  • Limited seats Available  • Enrollment Deadline october 2nd

Digital Campaign Accelerator

Don’t just publish content or do “digital” things.

Learn how to build digital campaigns from the ground up so you can focus on what you do best – making positive change in the world.

In this biweekly intensive, you’ll get tailored, hands-on instruction that will teach you everything from campaign planning, to creative strategy, to execution, to testing and reporting.

The accelerator is specially designed to supercharge teams running marketing, advocacy, social impact, volunteer, and fundraising campaigns.

With instruction from globally renowned digital strategists Brad Caldana and Sarah Ali, you’ll come away equipped to build and scale campaigns that meet your goals and help you achieve your mission.

REGISTER

Program learning outcomes and content

WHAT WILL I LEARN?

You will be equipped with the strategy, tactics, and insights to run a digital campaign that makes a real impact. In short, you’ll be capable of building a true digital campaign from scratch.

How to Build a Digital Strategy

Lesson & Module Details

Your team will work together to build a digital strategy (not just tactics strung together!).

In these modules, you will practice the strategy frameworks missing from most organizations, setting you apart and setting you up for success.

  • The Digital Engagement Cycle
  • 3 Pillars of Organizational Digital Strategy: Strategy, Capacity, and Infrastructure.
  • SMART goals and how to measure success
  • Strategic planning guides and how to use the Core Elements of a Digital Campaign through this process
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Targets and Tactics

Lesson & Module Details

Your campaign is only as successful as the targets you influence, and the audiences you motivate to act. That’s why, in these modules, you’ll learn how to reach and engage the right audience, at the right time, with the right message, in the right place.

  • Campaign Target Research (Who Do I Need to Influence to Make Change?)
  • Identifying and Understanding Your Audience Segments
  • Choosing the Right Channels
  • Tactics at Scale
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Communications and Narrative Strategies for Digital Campaigns

Lesson & Module Details

Communications and messaging are critical elements of a solid digital campaign. Even more critical to success is setting the narrative and using story to create lasting change.

  • Developing consistent campaign messaging.
  • Story and emotions that drive action.
  • Creating content for the audiences you need to engage.
  • Key elements of storytelling and deploying it strategically
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Creative Strategy and Logistics

Lesson & Module Details

Do creativity and logistics go together? If you understand digital strategy, they absolutely do. Digital is that hybrid space between creative engagement and all of the logistical tasks and capacity you need to get there.

  • How Digital Organizing and Creativity align in your Digital Campaign.
  • Creative design is a strategy and it impacts your budget and your reach.
  • Advertising is a strategy you need to have in the tool belt for almost any Digital Campaign.
  • Budgets impact creative, and creative impacts budgets. Let’s get some real strategy.
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Digital Campaign Evaluation and Support

Lesson & Module Details

Digital campaigns and true strategy aren’t written once document sort of strategy. They are living documents that should be refined as a campaign progresses and you learn.

  • Evaluation and feedback are skills that you can learn and employ to make your digital campaigns better.
  • Setting Up Your Campaign for Good Reporting
  • Getting Started with Analytics for Campaigning
  • Refining plans is a part of the process and we’ll work together to do it.
  • Sometimes we still need outside support so we’ll talk about working with agencies too.
  • Throughout the course you will get live feedback from instructors and your cohort.
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Accelerate your Digital Campaigns

All organizations need a cohesive strategy to run digital campaigns.

This Accelerator gives you that strategy

Whether you’re a beginner, experienced digital professional, part of team working in marketing, communications, engagement, organizing, this digital campaign accelerator program is for you. Delivered 100% online, distributed team members can learn together in a positive environment. 

Upon completing this accelerator, your team will have a shared strategy, language, and vision for running truly strategic digital campaigns. Plus, everyone will have a true understanding of core digital strategy elements. And the

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The Digital Campaign Accelerator is designed to empower your teams and organization.

Attend as a team

You’ll get the most out of this accelerator the more team members who join. 1 or 2 people from an organization are welcome but having everyone who touches a digital campaign will help everyone thrive.

Exercises and Feedback

Everyone joining will be expected to complete exercises and join in feedback. It will help your team deepen their practice and help the learning stick.

Accessing Content

All sessions will be held live over Zoom. They will be recorded and available to watch in the Accelerator Hub. Attendees are highly encouraged to attend live.

Schedule

Day #1

Tuesday, Oct 3rd
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT

Content: Framework for Digital Campaign Strategy

Day #2

Thursday, Oct 5th
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT

Content: Core Elements of a Digital Campaign

Day #3

Tuesday, Oct 10th
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT

Content: Communications and Narrative Strategies for Digital Campaigns

Day #4

Thursday, Oct 12
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT

Content: Creative Strategy and Logistics

Day #5

Thursday, Oct 19th
1 – 4 ET / 10 – 1 PT

Content: Debriefing plans
Group discussion and plan feedback

Day #6

Thursday, Nov 2nd
1 – 4 ET / 10 – 1 PT

Content: Working with Agencies and outside support
Group discussion and plan feedback

Day # 7

Thursday, Nov 9th
1 – 4 ET / 10 – 1 PT

Content: Refining plans for digital campaigns
Group discussion and plan feedback

The Digital Campaign Accelerator is designed to empower your teams and organization.

Attend as a team

You’ll get the most out of this accelerator the more team members who join. 1 or 2 people from an organization are welcome but having everyone who touches a digital campaign will help everyone thrive.

Exercises and Feedback

Everyone joining will be expected to complete exercises and join in feedback. It will help your team deepen their practice and help the learning stick.

Accessing Content

All sessions will be held live over Zoom. They will be recorded and available to watch in the Accelerator Hub. Attendees are highly encouraged to attend live.

Schedule

Day #1

Tuesday, Oct 3rd
Block 1: 12 – 2 ET / 9 – 11 PT
Block 1: 3 – 5 ET / 12 – 2 PT

Content: How to Build a Digital Strategy

Day #2

Thursday, Oct 5th
Block 1: 12 – 2 ET / 9 – 11 PT
Block 1: 3 – 5 ET / 12 – 2 PT

Content: Targets and Tactics

Day #3

Tuesday, Oct 10th
Block 1: 12 – 2 ET / 9 – 11 PT
Block 1: 3 – 5 ET / 12 – 2 PT

Content: Communications and Narrative Strategies

Day #4

Thursday, Oct 12
Block 1: 12 – 2 ET / 9 – 11 PT
Block 1: 3 – 5 ET / 12 – 2 PT

Creative Strategy and Logistics

Day #5

Thursday, Oct 19th
1 – 4 ET / 10 – 1 PT

Content: Debriefing Plans
Group discussion and plan feedback

Day #6

Thursday, Nov 2nd
1 – 4 ET / 10 – 1 PT

Content: Working with Agencies and outside support
Group discussion and plan feedback

Day # 7

Thursday, Nov 9th
1 – 4 ET / 10 – 1 PT

Content: Refining plans for digital campaigns
Group discussion and plan feedback

A true team based digital campaign accelerator.

This accelerator is designed to bring your team together. Level set shared strategy for campaigns. And accelerate your entire organization.

Cohort-Based Learning Environment

Templates and Resources Designed for You

Digital Engagement Centered Process

Digital Engagement Centered Process

Planning Iteration and Tools

Instructors for Digital Campaign Accelerator

Brad Caldana — Founder of the Center for Digital Strategy

Brad Caldana is the Founder of the Center for Digital Strategy and author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” For over a decade Brad has been designing and leading training for nonprofit and political organizations of all sizes around the globe. Working hands on in roles like President Obama’s 2012 Digital Training Director, Digital Strategist, Director, Head of Engagement, and more supporting digital-centered change.

Sarah Ali — Sr Digital Strategist

Sarah Ali helps non-profits and social impact organizations up their digital game through transformative strategies and compelling user experiences. She has a decade of experience fundraising, campaigning, marketing, and advertising for social change — from the front end of local community organizing to the back end of digital strategy. She is a sought-after speaker, facilitator, and presenter and seeks to actively push the sector to create more innovative and equitable digital programs.The list of organizations she has served ranges from grassroots to INGOs, including organizations like World Animal Protection, Amnesty International, Greenpeace, and more.

FAQs about Digital Campaign Accelerator

Yes, we offer scholarships you can apply here: https://centerfordigitalstrategy.com/scholarship/


Both partial and full scholarships are available.

This Digital Campaign Accelerator is designed for all nonprofit, social impact, and political organizations leveraging digital strategy to change the world. Organizations will see the most significant benefit by having as many staff as possible staff attend. We recommend having everyone who works on digital marketing, outreach, organizing, fundraising, or messaging campaigns attend. Depending on your organization this could be digital, communications, organizing, fundraising, leadership, marketing, advocacy, issue, or any staff that find themselves involved in such campaigns.

While attendance in sessions is not required, it is highly encouraged. Attending together to engage in questions and communication with each other. You will be able to catch up in recordings, but attendees who attend on time see the greatest learning benefits.

We ask everyone to engage and learn in a positive environment.

Each day will offer up items to work on between days. Attendees will be asked to share in a private online group and give feedback to others.

Yes, all sessions will be available after the event on the Center for Digital Strategy for ongoing event access.

To create a more equitable pricing structure, we are tiering budgets based on seats, organizational budgets, and the option for additional seats.
For capacity-building entities and foundations looking to support multiple organizations, please contact us for rates.

  • Organizational Cost for entities with $100M+ budgets $3,999
    • 10 seats – Additional seats optional
  • Organizational Cost for entities with $50M — $100M + budgets $3,499
    • 10 seats – Additional seats optional
  • Organizational Cost for entities with $10M — $50M budgets  $2,999
    • 10 seats – Additional seats optional
  • Organizational Cost for entities with $5M — $10M budgets  $1,999
    • 7 seats – Additional seats optional
  • Organizational Cost for entities with $1M — $5M budgets  $1,299
    • 5 seats – Additional seats optional
  • Organizational Cost for entities with under $1M budgets  $699
    • 5 seats – Additional seats optional

Don’t miss out on this exciting accelerator!

We want to help your organization accelerate the impact of your digital campaign strategy today. We don’t have confirmed future dates so don’t miss out.

REGISTER

Register your organization at the scaled rate that is right for your organization.

To create a more equitable pricing structure, we are tiering budgets based on seats, organizational budgets, and the option for additional seats.
For capacity-building entities and foundations looking to support multiple organizations, please contact us for rates.

  • Organizational Cost for entities with $100M+ budgets $3,999
    • 7 seats – Additional seats optional

To create actual equity, we’ve created price breaks that provide equity-based pricing for organizations of various sizes. We also offer scholarships for organizations in need.

  • Organizational Cost for entities with $50M — $100M + budgets $3,499
    • 7 seats – Additional seats optional
  • Organizational Cost for entities with $10M — $50M budgets $2,999
    • 7 seats – Additional seats optional
  • Organizational Cost for entities with $5M — $10M budgets $1,999
    • 5 seats – Additional seats optional
  • Organizational Cost for entities with $1M — $5M budgets $1,299
    • 4 seats – Additional seats optional
  • Organizational Cost for entities with under $1M budgets $699
    • 3 seats – Additional seats optional