The Quick and Dirty on A/B Testing, Statistical Significance, and Sample Sizes | On-Demand

Add some science to your digital program! A/B testing is a powerful way to optimize web pages, ads, emails, and other digital communications. Whether you’re raising money or activating audiences, testing can improve your results dramatically. In this webinar, you will learn the basics of test design, sample size selection, and calculating statistical significance. Plus many compelling case studies.