Stop Reporting Pageviews and Other Useful Tips for Insightful Reports

Emily Patterson · December 18, 2020


Oh, the dreaded monthly web analytics report! Compiling website — and email and social media — metrics into a regular report often falls to the content management team. But even though you spend hours each month creating these reports, you may feel like they don’t provide the insights you need.

This talk has practical tips for putting together meaningful reports and performing useful analysis of your website’s content, conversions and audience. Using real examples from other organizational websites, this talk provides concrete ideas that web managers can implement on their own sites.


  • Intro
  • Old School Reporting and Sites
  • Modern sites and reporting
  • Pageviews
  • Direct Traffic
  • Bounce Rates
  • Time on Page

About Instructor

Emily Patterson

Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective web content, social media outreach and digital marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to help nonprofits and government agencies. Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.

5 Courses

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Course Includes

  • 1 Lesson