In marketing, we always say, “Meet people where they are,” and with 95% of Americans owning a mobile phone, organizations without a mobile program are missing key opportunities to engage. Come to this session to make sure you aren’t missing out! We are going to cover why your organization should be investing in mobile and how they can use it effectively.
In this training you will learn:
- Why your organization should be using mobile tools as part of it’s integrated digital strategy.
- The differences and best use cases for Peer-to-Peer vs. Broadcast mobile (SMS) platforms
- How to determine which mobile (SMS) type and platform is best for your organizational and campaign needs.
- How Mobile (SMS) can be used effectively to help contribute to your campaign’s success.