Right Audience, Right Ask, Right Time

Brad · January 8, 2021

Cutting through the myth, confusion, and bad best practices around content and talking about the 3Rs The Right Audience, Right Ask, Right Time that will move engagement on any platform.

Driving strategic long-term engagement it is crucial to understand the key formula:

Right Audience + Right Ask + Right Time = Engagement

Key takeaway: Foundational training on the 3 Rs and worksheets to put in motion.

Watch the video to get a deeper understanding of:

  • What exactly an audience archetype is
  • Strategic advice on how to use audience archetypes.
  • Advice and actionable examples on how to workshop audience archetypes.
  • Guidance on distilling and implementing audience archetypes.

About Instructor


Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

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