MADIM system for content strategy

Brad · January 8, 2021

Created by the team at TechEquity Collaborative this simple yet effective MADIM acronym for better content strategy is easy to implement.

In this training, we’ll break down MADIM and use it to better plan, create and execute your organizational content. You’ll get a breakdown of the origin of the MADIM system, how to use it in practice, and a simple tip sheet to put it into practice in your organization.


  • Intro
  • Origin of the MADIM system
  • Breakdown of the MADIM System
  • Examples of using it in practice
  • Q&A

About Instructor


Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

39 Courses

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Course Includes

  • 1 Lesson