Finding Your Message

Brad · January 8, 2021

Your organization or campaign is distinct, with its own message, its own theory or theories of change in the world. Your members support you specifically because of it. Make sure your messages and content match that and drive engagement around who you are. Sustained consistent messaging is an important component of building long-term engagement.

During this training, you’ll get introductory training on using The Digital Plan’s “Finding Your Message Strategic Worksheet”. This worksheet is a guide to work through:

  • Identifying your issues.
  • Building an issue framework
  • Developing Messaging documents
  • Live content

Key takeaway: Understanding how to use the Finding Your Message Strategic Worksheet for your campaign or project

Watch the video to get a deeper understanding of:

  • How to approach message planning.
  • Strategic advice on how to find your message.
  • Advice and actionable examples on how to workshop Finding Your Message.
  • Guidance on Finding Your Message.

About Instructor


Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

39 Courses

Not Enrolled
Included with Membership

Course Includes

  • 1 Lesson