Essentials of Compelling Email Course
In this course, you’ll learn the essential ingredients of a successful email and easy-to-apply tactics for your email appeal audience selection, subject lines, preview text, images, and writing concise and compelling copy for your email messages.
This is a seven-lesson lightning course that can be completed in about two hours. Whether you’re trying to raise money for your cause or your campaign, get out the vote, or otherwise mobilize your supporters — this course is chock-full of practical tips you can use to make your email appeals more successful.
Course Resources
The Digital Plan:
Email Structuring Your Body Worksheet
Email Body Copy Checklist Template
Bonus Resources
M+R:
Storytelling and the Art of Email Writing
Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them
Emotional Copywriting for Robots (statistics and making a compelling argument)
