Email 101

Brad · January 7, 2021

Email is still the most consistent and often most powerful engagement tool for organizations and political campaigns. This 101 training is about making sure you’ve got the basics covered. We’ll cover the following topics:

Building your list: “Where emails come from, turns out not the email fairy.”

Planning your emails: “Well reference the email planning template, asks, and audiences.”

Sending good emails: “We’ll be talking A/B testing, copyediting, and subject lines.”

Data and feedback: “Unsubscribes can be good, clicks matter, and how to read data.”

Key takeaway: Having the fundamentals of email strategy so you can take next steps. 

About Instructor


Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

39 Courses

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Course Includes

  • 1 Lesson