A tweet, a landing page, a Facebook post, an email to your list, the URL string of a page all have at least one thing in common, they all belong to your unique Ecosystem of Content.
Too often organizations think about content as one-off events and not as elements in a complete ecosystem that tells the story of your organization or campaign.
Key takeaway: Understanding how the theory of an Ecosystem of Content can be used for consistency and engagement.
This training will give you practical advice and systems to help you develop a coherent Ecosystem of Content. Not necessary for the training but we’ll draw on elements like:
- Content Calendars
- Tagging and Data Libraries
- Messaging Documents
- Audience Archetypes
- Organizational Archetypes